📌 Core Information
🔹 Job Title: Manager, Lifecycle Marketing - Community
🔹 Company: Raptive
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing lifecycle marketing strategy for community platform
- Managing campaigns from strategy to performance analysis
- Collaborating with community leadership team and Director of Email Marketing
- Working cross-functionally with content, design, product, and marketing teams
- Implementing new Braze instance and executing push and email campaigns
ASSUMPTION: This role requires a strong understanding of lifecycle marketing strategies, excellent project management skills, and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Develop and execute lifecycle marketing strategy for community members
✅ Manage end-to-end campaign development and execution
✅ Collaborate with cross-functional teams to produce visually compelling communications
✅ Monitor and analyze campaign performance metrics and optimize accordingly
✅ Manage audience segmentation and targeting strategies
✅ Maintain list hygiene and ensure high-quality, timely campaign execution
ASSUMPTION: This role requires a hands-on approach, attention to detail, and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in lifecycle marketing, with a focus on email and push notifications
Required Skills:
- Proven expertise in Braze, including features like Content Catalogs, SDK, Custom Events, and Attributes
- Proficiency in Liquid tags for implementing dynamic content and personalization
- Working knowledge of HTML/CSS to adjust Liquid tags and place new tags in email templates
- Some SQL skills for segmentation, reporting, and campaign logic
- Deep understanding of email best practices, including compliance, segmentation, testing, and lifecycle messaging
- Experience developing and executing A/B tests and optimizing based on performance data
- Analytical mindset, with the ability to translate data into actionable insights and strategic recommendations
Preferred Skills:
- Experience with community platforms or similar environments
- Familiarity with the creator economy or similar industries
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, with a focus on email and push notifications, and be comfortable working in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: $65,000 - $100,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Parental leave policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is Raptive's reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2010
Company Description:
- Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet.
- It combines its position as the world's largest ad management platform with a comprehensive suite of monetization, audience, and business solutions.
- Raptive stands for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves.
Company Specialties:
- Digital Advertising
- Programmatic Advertising
- Brand Partnerships
- Video
- Product Development
- Sales Development
- Ad Monetization
- Ad Tech
Company Website: raptive.com
ASSUMPTION: Raptive's focus on supporting independent creators and its commitment to diversity, equity, and inclusion make it an attractive place to work for those passionate about the creator economy and digital media.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Director of Email Marketing
Work Arrangement: Remote OK (with a focus on US-based candidates)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to make a significant impact on the community platform and Raptive's overall success
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to take on more responsibility and advance within the marketing team.
🌍 Location & Work Environment
Office Type: Remote (with occasional team gatherings and events)
Office Location(s): New York, New York
Geographic Context:
- Raptive is headquartered in New York City, with a remote-friendly work culture
- The company supports a diverse and inclusive work environment, with employees based across the US
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: Raptive's remote-friendly work culture and flexible hours make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment focusing on Braze, SQL, and campaign strategy
- Final on-site or virtual interview with the marketing team and key stakeholders
Key Assessment Areas:
- Braze expertise and campaign management skills
- Understanding of lifecycle marketing strategies and best practices
- Analytical mindset and data-driven decision-making
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience with lifecycle marketing, email campaigns, and push notifications
- Demonstrate proficiency in Braze, SQL, and HTML/CSS
- Showcase your understanding of email best practices and A/B testing
- Prepare for behavioral and situational interview questions focused on campaign management and collaboration
ATS Keywords: Lifecycle Marketing, Email Marketing, Push Notifications, Braze, SQL, HTML, CSS, A/B Testing, Data Analysis, Project Management, Collaboration, Segmentation, Personalization, Dynamic Content, Audience Targeting, Communication
ASSUMPTION: Tailoring your resume and cover letter to highlight relevant skills and experiences will significantly improve your chances of success in the application process.
🛠️ Tools & Technologies
- Braze
- SQL
- HTML/CSS
- Liquid tags
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creators First: Raptive puts creators at the center of everything it does
- Inclusive by Design: Raptive strives to create an inclusive environment where everyone feels valued and respected
- Bold and Curious: Raptive encourages employees to take risks, learn, and grow
- One Team, One Dream: Raptive fosters a collaborative and supportive work environment
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you align with Raptive's commitment to supporting independent creators and fostering a diverse, open internet?
- How do you approach collaboration and communication in a remote, cross-functional team environment?
- How do you balance a fast-paced work environment with a focus on execution and results, while also prioritizing continuous learning and growth?
ASSUMPTION: Candidates who share Raptive's values and are comfortable working in a fast-paced, collaborative environment will thrive in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Balancing the need for high-quality, timely campaign execution with the desire to continuously optimize and improve
- Working with a diverse range of stakeholders, each with their own priorities and perspectives
- Keeping up with the latest trends and best practices in lifecycle marketing, email, and push notifications
ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on community engagement and platform-specific notifications
- Raptive's focus on the creator economy and independent creators sets this role apart from more traditional marketing positions
- Career progression in this role may involve moving into a leadership position within the marketing team or exploring opportunities in related fields, such as community management or product marketing
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a welcome series for new community members, tailored to their interests and engagement history
- Creating targeted campaigns to re-engage inactive community members and encourage them to participate in platform activities
- Collaborating with the content team to create visually compelling, on-brand email templates and push notification designs
- Optimizing the onboarding process for new creators, ensuring they have a seamless and engaging experience as they join the platform
ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the role and the opportunity to make a significant impact on the community platform and Raptive's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Raptive support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Raptive measure the success of its lifecycle marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams, such as content, design, or product?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and Raptive's culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with lifecycle marketing, email campaigns, and push notifications
- Prepare for behavioral and situational interview questions focused on campaign management and collaboration
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
