📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Gartner
🔹 Location: Stamford, Connecticut, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Content Marketing Manager role is part of the Global Marketing team at Gartner's Global Sales Strategy & Operations (GSSO) division. This position is responsible for developing and executing content strategies that attract and engage target prospects for Gartner's Global Business Sales (GBS) and Global Technology Sales (GTS) teams, as well as their aligned conferences. The primary focus is on optimizing content on Gartner.com to capture high-converting prospects, particularly at the C-level, and boost top-of-funnel exposure for Gartner Conferences.
ASSUMPTION: The role is focused on strategic content marketing to drive pipeline and revenue growth for Gartner's global sales teams and conferences.
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📋 Key Responsibilities
✅ Partner closely with GTS/GBS/conferences marketers to integrate content planning and development with marketing campaigns and event timelines
✅ Work with SEO partners to identify priority and secondary keywords to drive organic search ranking and resilience to AI-driven changes
✅ Ideate, produce, and manage the content mix to support content strategies, leveraging AI tools and freelance resources
✅ Fully integrate Gartner ChatGPT and other AI tools into content strategy and creation
✅ Write and/or edit content marketing pages and assets as needed
✅ Collaborate with the content team to ensure role-based and cross-functional content is effectively promoted
ASSUMPTION: The role requires close collaboration across Gartner's marketing, sales, and SEO functions to drive content excellence and maximize business impact.
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🎯 Required Qualifications
Education: Bachelor's degree, with a preference for journalism or communications
Experience: At least 5 years of experience in B2B content strategy development incorporating SEO-optimized content
Skills:
- Expertise in translating complex concepts into everyday language for C-level executives
- Strong B2B writing and editorial skills
- Proficiency with ChatGPT and other AI tools for content creation
- Knowledge of content marketing platforms and tools
ASSUMPTION: The role requires seasoned B2B content marketing experience, strong writing skills, and familiarity with AI-powered content creation.
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💰 Compensation & Benefits
Salary Range: $84,000 - $116,000 USD
Benefits: Competitive salary, generous PTO, 401(k) matching, health/dental/vision plans, parental leave, and more
Industry Comparison: The provided salary range appears to be competitive for a senior content marketing role at a leading global advisory firm like Gartner.
ASSUMPTION: The salary range is based on Gartner's estimate and may vary based on the candidate's qualifications and experience.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Gartner is a leading global research and advisory firm serving enterprise clients across various industries.
Company Size: Gartner has over 20,000 associates globally, supporting ~15,000 client enterprises in ~90 countries.
Company Stage: Gartner is an established, publicly-traded enterprise with a strong market presence and ongoing growth.
ASSUMPTION: Gartner is a large, mature, and successful global technology advisory and research firm.
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📊 Role Analysis
Career Level: This appears to be a senior-level content marketing role, requiring 5+ years of relevant experience.
Reporting Structure: The Content Marketing Manager will likely report to a marketing or content lead within the GSSO division.
Team Size/Composition: The role involves close collaboration with teams across Gartner's marketing, sales, and SEO functions.
Growth Opportunities: The position offers opportunities to progress within Gartner's content marketing and marketing leadership tracks.
ASSUMPTION: This is a senior-level role with significant cross-functional collaboration and growth potential within Gartner's marketing organization.
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🌍 Location & Work Environment
Office Type: Based on Gartner's policies, this role may be hybrid, allowing for a combination of remote and in-office work.
Geographic Context: Stamford, Connecticut is a tech-focused region with a high cost of living, but also offers access to Gartner's global resources and networks.
Work Schedule: Standard full-time, with flexibility around remote work as needed.
Regional Considerations: The Stamford location may require some acclimation for candidates unfamiliar with the Northeast U.S. region.
ASSUMPTION: Gartner offers a hybrid work model, allowing for remote work in addition to in-office collaboration at the Stamford, CT headquarters.
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💼 Interview & Application Insights
Typical Process: The interview process may include a phone/video screen, followed by in-person or virtual interviews with the hiring manager and cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's content strategy expertise, writing/editing skills, SEO knowledge, and ability to collaborate across teams.
Application Tips: Applicants should highlight their B2B content marketing experience, especially in driving organic traffic and sales pipeline growth through SEO-optimized content.
ATS Keywords: Relevant keywords to include on resumes/applications may include "content strategy," "SEO," "B2B marketing," "C-level content," and "AI-powered content creation."
ASSUMPTION: The interview process and application assessment criteria are based on standard practices for senior-level content marketing roles in the technology/advisory industry.
ASSUMPTION: These are industry-standard tools commonly used in content marketing roles, in addition to the specific Gartner tools mentioned.
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👔 Cultural Fit Considerations
Company Values: Gartner values excellence, innovation, collaboration, and a commitment to delivering high-quality insights and advisory services to clients.
Work Style: The role likely requires a balance of independent content ideation and production, as well as close cross-functional teamwork.
Self-Assessment: Applicants should consider their comfort level with a fast-paced, technology-driven environment and ability to translate complex information into engaging, accessible content.
ASSUMPTION: Gartner's culture emphasizes strong execution, adaptability, and a client-centric focus, which will be important for success in this role.
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⚠️ Potential Challenges
The Content Marketing Manager role may face challenges in keeping up with the constantly evolving SEO landscape, integrating AI tools effectively, and coordinating content strategy across multiple teams and marketing channels. Maintaining high-quality, differentiated content at scale could also be a significant responsibility.
ASSUMPTION: The role involves managing complex, rapidly changing content and SEO strategies, which may require significant agility and coordination to execute successfully.
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📈 Similar Roles Comparison
This Content Marketing Manager role is similar to other senior-level B2B content marketing positions, but with a stronger emphasis on SEO optimization, AI integration, and alignment with global sales and conference initiatives. The role's focus on driving high-converting pipeline through content differentiates it from more generalized content marketing manager positions.
ASSUMPTION: The role is positioned as a strategic content marketing leadership position within a global advisory firm, with a unique emphasis on sales enablement and revenue impact.
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📝 Sample Projects
- Develop a comprehensive content strategy to optimize Gartner.com for key GBS/GTS personas and boost conference registrations
- Leverage ChatGPT and other AI tools to ideate, outline, and produce high-performing content assets (e.g., thought leadership articles, webinars, whitepapers)
- Collaborate with SEO specialists to refine keyword targeting and content optimization to improve organic search visibility and lead generation
- Design a content promotion plan to ensure role-based and cross-functional content is effectively distributed across Gartner's owned channels
ASSUMPTION: These sample projects are illustrative of the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. How does this role collaborate and coordinate with the broader marketing, sales, and SEO teams at Gartner?
2. What are the primary KPIs and success metrics for this position, and how will performance be evaluated?
3. Can you provide more details on Gartner's approach to integrating AI tools like ChatGPT into the content creation process?
4. What are the biggest challenges you anticipate this role facing, and how does Gartner support its content marketing managers in overcoming them?
5. What opportunities exist for professional development and career advancement within Gartner's content and marketing teams?
6. How does Gartner's company culture and values manifest in the day-to-day work experiences of its content marketing employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role's responsibilities, expectations, and fit within Gartner's broader organization.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Tailor their resume and cover letter to highlight their relevant B2B content marketing experience, particularly in driving SEO-optimized content strategies and leveraging AI tools
- Research Gartner's business, brand, and position in the industry to demonstrate a strong understanding of the company and role context
- Prepare thoughtful questions to ask during the interview that showcase their strategic thinking and interest in the position
- Review the job description carefully to identify and address any potential skill or experience gaps through the application process
- Follow up with the hiring team after applying to express continued interest and reiterate their qualifications
Visual Customization Guide
This enhanced job description uses a professional, structured layout with clear headings and bullet points to provide a comprehensive overview of the role. The tone is formal yet engaging, reflecting Gartner's position as a leading global advisory firm. The use of emojis and icons adds visual interest without detracting from the content.
For this type of role in the technology/advisory industry, this visual approach is appropriate. Adjustments may be necessary for other industries, such as using more subdued visuals for finance/legal roles or incorporating more creative elements for design-focused positions.
