📌 Core Information
🔹 Job Title: Manager, Marketing Analytics
🔹 Company: Hootsuite
🔹 Location: Toronto, Vancouver, or Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a marketing analytics team to drive data-driven decision-making
- Developing and implementing marketing analytics strategies
- Collaborating cross-functionally with product, sales, and finance teams
- Mentoring and developing junior analysts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing analytics to succeed.
📋 Key Responsibilities
✅ Lead the Marketing Analytics Team: Manage and oversee daily operations, set team goals, and ensure timely delivery of insights
✅ Develop and Implement Marketing Analytics Strategies: Design and implement data-driven marketing strategies aligned with business objectives
✅ Cross-Functional Collaboration: Work closely with product, sales, and finance teams to integrate marketing analytics into broader business strategies
✅ Drive Data-Driven Marketing Decisions: Lead efforts in campaign optimization, ROI analysis, and customer segmentation to improve marketing performance
✅ A/B Testing & Experimentation: Oversee the design, execution, and analysis of A/B tests and other experimentation methodologies to validate marketing strategies
✅ Team Development & Mentorship: Mentor and develop junior analysts by providing guidance, fostering professional growth, and ensuring best practices in marketing analytics
✅ Reporting & Dashboards: Oversee the creation and maintenance of dashboards and reports that track key marketing KPIs, ensuring insights are communicated clearly to leadership and stakeholders
✅ Data Quality & Best Practices: Ensure the integrity and consistency of marketing data by implementing data governance and best practices for data collection, analysis, and reporting
ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and team management, requiring a versatile skill set and strong leadership.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)
Experience: Extensive relevant experience (5-10 years) in data analytics, with a focus on marketing analytics in a B2B environment leveraging SFDC for lead management and progression
Required Skills:
- Proven experience managing a team of data analysts and providing leadership, mentorship, and guidance in a marketing analytics environment
- Strong proficiency in SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI) for data extraction, manipulation, and reporting
- Experience with marketing analytics platforms such as Google Analytics, HubSpot, Marketo, or Adobe Analytics to measure and optimize marketing performance
- Expertise in A/B testing, multivariate testing, and other experimentation techniques for marketing optimization
- Deep knowledge of customer segmentation, targeting strategies, and the ability to analyze customer behavior to improve marketing effectiveness
- Strong ability to work cross-functionally with product, sales, and finance teams to align marketing data with business objectives
- Proven ability to develop and implement data-driven marketing strategies, influencing product and business decisions with actionable insights
- Exceptional communication skills, with the ability to present complex data insights to non-technical stakeholders and senior leadership
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with marketing attribution models
- Knowledge of marketing mix modeling
ASSUMPTION: While a master's degree in a relevant field may be beneficial, it is not always required for success in this role. Relevant experience and a strong skill set are more important.
💰 Compensation & Benefits
Salary Range: CAD 100,700 - 141,100 per year (based on industry standards for a Manager, Marketing Analytics role in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hootsuite is a leading global provider of social media management software, enabling organizations to manage their social media presence and engage with their audience effectively.
Company Size: Hootsuite has 1,001-5,000 employees, making it a mid-to-large-sized company. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Hootsuite was founded in 2008 and is headquartered in Vancouver, Canada, with offices worldwide.
Company Description:
- Hootsuite helps brands manage their social media presence and engage with their audience effectively
- The company offers a comprehensive platform that enables users to launch social media campaigns, deliver social commerce experiences, and manage customer conversations in one place
- Hootsuite Academy provides online education and paid certifications in social media marketing, social selling, and the Hootsuite platform
Company Specialties:
- Social Media Management System
- Twitter, Facebook, LinkedIn, and Instagram management
- Social Media ROI and Analytics
- Collaboration and Engagement
- Security and Dashboard
- Marketing and Outreach
Company Website: hootsuite.com
ASSUMPTION: Hootsuite's focus on social media management and analytics makes it an ideal fit for a marketing analytics professional seeking to apply their skills in a dynamic and relevant industry.
📊 Role Analysis
Career Level: This role is at the manager level, offering opportunities for strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Manager, Marketing Analytics reports directly to the Senior Manager, Analytics and works closely with cross-functional teams, including product, sales, and finance.
Work Arrangement: This role offers remote work options, with the ability to work from Toronto, Vancouver, or remotely throughout Canada, where the company complies with its legal hiring entities.
Growth Opportunities:
- Advancement to a Senior Manager or Director role within the Analytics team
- Expansion into other areas of marketing or the broader business
- Development of expertise in emerging marketing analytics trends and technologies
ASSUMPTION: Success in this role requires a strong foundation in marketing analytics, excellent leadership skills, and a strategic mindset to drive data-driven decision-making and improve marketing performance.
🌍 Location & Work Environment
Office Type: Hootsuite has offices in Toronto and Vancouver, with remote work options available for this role.
Office Location(s): 5 E 8th Ave, Vancouver, BC V5T 1R6, CA; 325 Front St W, Toronto, ON M5V 2Y1, CA
Geographic Context:
- Toronto and Vancouver are major cities in Canada, offering a mix of urban and suburban living options
- Both cities have vibrant tech industries and offer ample opportunities for professional growth and networking
- Remote work options provide flexibility and the ability to work from anywhere within Canada where the company complies with its legal hiring entities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance
ASSUMPTION: The remote work option offers flexibility and the ability to work from anywhere within Canada, where the company complies with its legal hiring entities, making it an attractive option for candidates seeking a better work-life balance or those who prefer to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior manager and/or other team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in marketing analytics, data visualization, and SQL
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Alignment with Hootsuite's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Hootsuite's company culture and values to demonstrate your fit with the organization
- Prepare a portfolio or case study showcasing your marketing analytics projects and achievements
ATS Keywords: Marketing Analytics, SQL, Python/R, Data Visualization, Google Analytics, HubSpot, Marketo, A/B Testing, Customer Segmentation, Cross-Functional Collaboration, Data-Driven Strategies, Communication Skills, Team Management, Leadership
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, leadership abilities, and cultural fit with Hootsuite's company values and culture.
🛠️ Tools & Technologies
- SQL
- Python/R
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Adobe Analytics)
- Collaboration and project management tools (e.g., Asana, Jira, Microsoft Teams)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Step Up: Dare to go beyond the expected to achieve greatness
- One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team
- Customer Obsessed: Focus relentlessly on helping our customers succeed
- Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity
- Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders
- Neighbours & Allies: Give back to our communities and be an ally
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Agile and adaptable, with a focus on continuous improvement and innovation
- Customer-focused, with a commitment to helping customers succeed
Self-Assessment Questions:
- Do you have experience leading a team and driving data-driven decision-making in a marketing analytics environment?
- Are you comfortable working cross-functionally with various teams to align marketing data with business objectives?
- Do you have a proven track record of developing and implementing data-driven marketing strategies that improve marketing performance?
- Are you comfortable working remotely and managing a team located in different time zones?
ASSUMPTION: Success in this role requires a strong cultural fit with Hootsuite's values and work style. Candidates should be comfortable working in a collaborative, data-driven, and agile environment and be committed to helping customers succeed.
⚠️ Potential Challenges
- Managing a team remotely, with members located in different time zones
- Balancing strategic planning and hands-on analysis, which can be challenging and time-consuming
- Keeping up with the latest marketing analytics trends and technologies, which can require continuous learning and adaptation
- Working with large datasets and complex analytics tools, which can be technically challenging
ASSUMPTION: The challenges listed above are common to marketing analytics roles and can be mitigated with strong leadership, excellent communication skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position offers a unique blend of strategic planning, hands-on analysis, and team management
- Hootsuite's focus on social media management and analytics makes this role particularly relevant for candidates with experience in social media marketing
- This role offers opportunities for career growth and advancement within the Analytics team or into other areas of marketing or the broader business
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its unique blend of responsibilities and Hootsuite's focus on social media management and analytics make it a distinct opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive marketing analytics strategy for a new product launch
- Analyzing customer data to identify segmentation opportunities and improve marketing effectiveness
- Designing and executing A/B tests to optimize marketing campaigns and improve ROI
- Creating and maintaining dashboards and reports to track key marketing KPIs and inform decision-making
- Collaborating with cross-functional teams to integrate marketing analytics into broader business strategies and improve overall business performance
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Manager, Marketing Analytics might undertake in this role. The specific projects and priorities will depend on the organization's needs and the manager's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships within the Analytics team?
- How does the Marketing Analytics team collaborate with other departments, such as Product, Sales, and Finance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hootsuite support the professional development and growth of its marketing analytics team members?
- What are the biggest challenges facing the Marketing Analytics team, and how can this role help address them?
- How does Hootsuite measure the success of its marketing analytics initiatives, and what key metrics should I focus on?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Hootsuite's company culture and values to demonstrate your fit with the organization
- Prepare a portfolio or case study showcasing your marketing analytics projects and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
