Marketing Strategy Manager

📌 Core Information

🔹 Job Title: Marketing Strategy Manager

🔹 Company: Kaseya

🔹 Location: Toronto, Ontario, Canada (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Acting as a strategic advisor to senior marketing and business leaders
• Driving high-impact initiatives across Kaseya's global portfolio of IT and cybersecurity solutions
• Blending classic marketing strategy with a management consulting mindset
• Focusing on structured problem-solving, data-driven recommendations, and scalable frameworks

ASSUMPTION: This role requires a strong strategic thinker with a background in marketing strategy or management consulting to drive growth and efficiency across Kaseya's marketing efforts.

📋 Key Responsibilities

✅ Acting as a strategic consultant to executive leadership by diagnosing key marketing challenges and identifying opportunities for growth, efficiency, and differentiation

✅ Developing and implementing structured frameworks to guide campaign prioritization, market segmentation, and resource allocation

✅ Leading cross-functional strategic initiatives spanning Marketing, Product, Sales, RevOps, and Finance to ensure cohesive GTM execution

✅ Designing and delivering strategic planning artifacts, including board-level briefings, annual marketing strategies, and 3-year growth roadmaps

✅ Analyzing business performance, customer behavior, competitive dynamics, and market trends to inform actionable strategies

✅ Modeling key marketing economics (e.g., CAC, LTV, ROI, marketing payback period) to evaluate and optimize investment decisions

✅ Managing and evolving strategic KPIs, including pipeline velocity, win rates, brand penetration, and marketing-sourced revenue

✅ Translating complex data into clear narratives and strategic recommendations for executive stakeholders

✅ Serving as a thought partner in M&A integration planning and new market entry strategies across the multi-brand portfolio

✅ Contributing to portfolio-level planning, including new product launches, market expansion strategies, and prioritization of marketing support across offerings

✅ Mentoring junior analysts and contributing to building a center of excellence for marketing strategy and operations

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to drive successful marketing strategies across Kaseya's global portfolio.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

Experience: 6-8 years of experience in marketing strategy, management consulting, or strategic planning (B2B SaaS or high-growth tech strongly preferred)

Required Skills:

• Advanced analytical skills with proficiency in Excel, SQL, and visualization tools like Tableau or Power BI
• Deep understanding of SaaS marketing metrics, funnel performance, and lifecycle marketing dynamics
• Strong communication, executive storytelling, and stakeholder engagement skills
• Experience managing complex projects with multiple stakeholders and business units
• Ability to thrive in an acquisitive, fast-moving environment with shifting priorities

Preferred Skills:

• Prior experience in a consulting firm (e.g., Bain, BCG, McKinsey) or corporate strategy/marketing strategy team

ASSUMPTION: Candidates with a strong background in marketing strategy or management consulting, along with advanced analytical skills, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Marketing Strategy Manager with 6-8 years of experience in the B2B SaaS sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategy Manager with the required experience level in the B2B SaaS sector. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically IT and cybersecurity solutions

Company Size: 5,001-10,000 employees, offering a large, diverse work environment with ample opportunities for growth and collaboration

Founded: 2000, with over 20 years of experience in the IT management and cybersecurity software industry

Company Description:

• Leading global provider of AI-powered IT management and cybersecurity software
• Kaseya 365 platform offers a unified solution to manage infrastructure, secure endpoints, back up critical data, and streamline operations
• Serves nearly 50,000 MSPs and IT departments across more than 170 countries

Company Specialties:

• IT Automation
• Remote IT Infrastructure Management
• Systems Management Software
• IT systems management
• SaaS systems management
• RMM
• PSA
• Backup and Recovery
• SOC
• Cybersecurity
• Compliance
• and User Security

Company Website: https://www.kaseya.com

ASSUMPTION: Kaseya's extensive experience and global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and across the organization

Reporting Structure: Reports directly to the VP of Marketing Strategy, with cross-functional collaboration across Marketing, Product, Sales, RevOps, and Finance teams

Work Arrangement: Remote OK, with flexible hours and the option to work from the company's offices in Miami, Krakow, Vancouver, or Sydney

Growth Opportunities:

• Mentoring junior analysts and contributing to the development of a center of excellence for marketing strategy and operations
• Gaining exposure to portfolio strategy, lifecycle marketing, and multi-brand coordination
• Partnering with C-suite leaders on high-impact decisions that shape the future of Kaseya's brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Kaseya has multiple offices worldwide, with this role being remote-friendly

Office Location(s): Miami, Krakow, Vancouver, and Sydney

Geographic Context:

• Toronto, Ontario, Canada, offers a diverse and multicultural environment with a high quality of life
• The city is known for its vibrant tech industry, with numerous startups and established tech companies
• Toronto has a well-connected public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work arrangement and flexible hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Case study or project presentation
• Final interview with the VP of Marketing Strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Stakeholder management and collaboration

Application Tips:

• Highlight relevant experience in marketing strategy or management consulting
• Demonstrate a strong understanding of SaaS marketing metrics and lifecycle marketing dynamics
• Tailor your resume and cover letter to emphasize your strategic thinking, data analysis, and stakeholder management skills

ATS Keywords: Marketing Strategy, Management Consulting, Data Analysis, Cross-Functional Leadership, SaaS Marketing, Strategic Planning, Performance Analysis, M&A Integration, Growth Roadmaps, Executive Storytelling

ASSUMPTION: Kaseya's hiring process is designed to assess candidates' strategic thinking, data analysis, and stakeholder management skills, as these are crucial for success in this role.

🛠️ Tools & Technologies

• Excel
• SQL
• Tableau or Power BI
• Project management tools (e.g., Asana, Jira, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in Excel, SQL, and visualization tools like Tableau or Power BI is essential for success in this role, as is experience with project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven
• Strategic
• Cross-functional
• Fast-paced
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, acquisitive environment with shifting priorities?
• Are you comfortable working cross-functionally with multiple stakeholders and business units?
• Do you have a strong background in marketing strategy or management consulting, with advanced analytical skills?

ASSUMPTION: Kaseya values candidates who are data-driven, strategic, and comfortable working in a fast-paced, cross-functional environment with multiple stakeholders.

⚠️ Potential Challenges

• Managing complex projects with multiple stakeholders and business units
• Thriving in an acquisitive, fast-moving environment with shifting priorities
• Adapting to a remote work arrangement and maintaining productivity
• Balancing strategic thinking with day-to-day tactical responsibilities

ASSUMPTION: These challenges require strong project management, stakeholder management, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on strategic planning, cross-functional collaboration, and data-driven decision-making
• Compared to management consulting roles, this position offers more industry-specific context and a greater emphasis on marketing strategy
• Career progression in this role may lead to senior marketing leadership positions or transitions into other areas of the business, such as product management or general management

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and industry-specific context, setting it apart from similar positions in marketing or management consulting.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch, including market segmentation, target customer personas, and resource allocation
• Conducting a competitive analysis to identify gaps in the market and inform product development and marketing strategies
• Optimizing marketing spend and resource allocation across Kaseya's portfolio of IT and cybersecurity solutions to maximize ROI and drive growth

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Marketing Strategy Manager role at Kaseya.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging strategic initiative you've led in your previous role, and how you approached it?
• How do you ensure effective collaboration and alignment across multiple stakeholders and business units?
• What is your approach to balancing strategic thinking with day-to-day tactical responsibilities?
• How do you stay up-to-date with industry trends and market dynamics in the fast-paced B2B SaaS environment?
• What opportunities exist for growth and development within the marketing department and across the organization?

ASSUMPTION: These questions help assess candidates' strategic thinking, stakeholder management, and adaptability skills, as well as their fit with Kaseya's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and stakeholder management skills, as well as your relevant experience in marketing strategy or management consulting
• Prepare for the interview by researching Kaseya's portfolio of IT and cybersecurity solutions and familiarizing yourself with the company's strategic priorities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.