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Marketing Strategy Manager

Kaseya Careers
Full-time
On-site
Toronto, Ontario, Canada
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Strategy Manager

πŸ”Ή Company: Kaseya

πŸ”Ή Location: Toronto, Ontario, Canada (Remote OK)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as a strategic advisor to senior marketing and business leaders
  • Driving high-impact initiatives across Kaseya's global portfolio of IT and cybersecurity solutions
  • Blending classic marketing strategy with a management consulting mindset
  • Focusing on structured problem-solving, data-driven recommendations, and scalable frameworks

ASSUMPTION: This role requires a strong strategic thinker with a background in marketing strategy or management consulting to drive growth and efficiency across Kaseya's marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Acting as a strategic consultant to executive leadership by diagnosing key marketing challenges and identifying opportunities for growth, efficiency, and differentiation

βœ… Developing and implementing structured frameworks to guide campaign prioritization, market segmentation, and resource allocation

βœ… Leading cross-functional strategic initiatives spanning Marketing, Product, Sales, RevOps, and Finance to ensure cohesive GTM execution

βœ… Designing and delivering strategic planning artifacts, including board-level briefings, annual marketing strategies, and 3-year growth roadmaps

βœ… Analyzing business performance, customer behavior, competitive dynamics, and market trends to inform actionable strategies

βœ… Modeling key marketing economics (e.g., CAC, LTV, ROI, marketing payback period) to evaluate and optimize investment decisions

βœ… Managing and evolving strategic KPIs, including pipeline velocity, win rates, brand penetration, and marketing-sourced revenue

βœ… Translating complex data into clear narratives and strategic recommendations for executive stakeholders

βœ… Serving as a thought partner in M&A integration planning and new market entry strategies across the multi-brand portfolio

βœ… Contributing to portfolio-level planning, including new product launches, market expansion strategies, and prioritization of marketing support across offerings

βœ… Mentoring junior analysts and contributing to building a center of excellence for marketing strategy and operations

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to drive successful marketing strategies across Kaseya's global portfolio.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

Experience: 6-8 years of experience in marketing strategy, management consulting, or strategic planning (B2B SaaS or high-growth tech strongly preferred)

Required Skills:

  • Advanced analytical skills with proficiency in Excel, SQL, and visualization tools like Tableau or Power BI
  • Deep understanding of SaaS marketing metrics, funnel performance, and lifecycle marketing dynamics
  • Strong communication, executive storytelling, and stakeholder engagement skills
  • Experience managing complex projects with multiple stakeholders and business units
  • Ability to thrive in an acquisitive, fast-moving environment with shifting priorities

Preferred Skills:

  • Prior experience in a consulting firm (e.g., Bain, BCG, McKinsey) or corporate strategy/marketing strategy team

ASSUMPTION: Candidates with a strong background in marketing strategy or management consulting, along with advanced analytical skills, will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Marketing Strategy Manager with 6-8 years of experience in the B2B SaaS sector)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee stock purchase plan
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategy Manager with the required experience level in the B2B SaaS sector. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically IT and cybersecurity solutions

Company Size: 5,001-10,000 employees, offering a large, diverse work environment with ample opportunities for growth and collaboration

Founded: 2000, with over 20 years of experience in the IT management and cybersecurity software industry

Company Description:

  • Leading global provider of AI-powered IT management and cybersecurity software
  • Kaseya 365 platform offers a unified solution to manage infrastructure, secure endpoints, back up critical data, and streamline operations
  • Serves nearly 50,000 MSPs and IT departments across more than 170 countries

Company Specialties:

  • IT Automation
  • Remote IT Infrastructure Management
  • Systems Management Software
  • IT systems management
  • SaaS systems management
  • RMM
  • PSA
  • Backup and Recovery
  • SOC
  • Cybersecurity
  • Compliance
  • and User Security

Company Website: https://www.kaseya.com

ASSUMPTION: Kaseya's extensive experience and global presence provide a stable and innovative work environment for employees.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and across the organization

Reporting Structure: Reports directly to the VP of Marketing Strategy, with cross-functional collaboration across Marketing, Product, Sales, RevOps, and Finance teams

Work Arrangement: Remote OK, with flexible hours and the option to work from the company's offices in Miami, Krakow, Vancouver, or Sydney

Growth Opportunities:

  • Mentoring junior analysts and contributing to the development of a center of excellence for marketing strategy and operations
  • Gaining exposure to portfolio strategy, lifecycle marketing, and multi-brand coordination
  • Partnering with C-suite leaders on high-impact decisions that shape the future of Kaseya's brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Kaseya has multiple offices worldwide, with this role being remote-friendly

Office Location(s): Miami, Krakow, Vancouver, and Sydney

Geographic Context:

  • Toronto, Ontario, Canada, offers a diverse and multicultural environment with a high quality of life
  • The city is known for its vibrant tech industry, with numerous startups and established tech companies
  • Toronto has a well-connected public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work arrangement and flexible hours provide a good work-life balance for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with cross-functional stakeholders
  • Case study or project presentation
  • Final interview with the VP of Marketing Strategy

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data analysis and interpretation abilities
  • Communication and presentation skills
  • Stakeholder management and collaboration

Application Tips:

  • Highlight relevant experience in marketing strategy or management consulting
  • Demonstrate a strong understanding of SaaS marketing metrics and lifecycle marketing dynamics
  • Tailor your resume and cover letter to emphasize your strategic thinking, data analysis, and stakeholder management skills

ATS Keywords: Marketing Strategy, Management Consulting, Data Analysis, Cross-Functional Leadership, SaaS Marketing, Strategic Planning, Performance Analysis, M&A Integration, Growth Roadmaps, Executive Storytelling

ASSUMPTION: Kaseya's hiring process is designed to assess candidates' strategic thinking, data analysis, and stakeholder management skills, as these are crucial for success in this role.

πŸ› οΈ Tools & Technologies

  • Excel
  • SQL
  • Tableau or Power BI
  • Project management tools (e.g., Asana, Jira, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in Excel, SQL, and visualization tools like Tableau or Power BI is essential for success in this role, as is experience with project management and collaboration tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Passionate

Work Style:

  • Data-driven
  • Strategic
  • Cross-functional
  • Fast-paced
  • Adaptable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, acquisitive environment with shifting priorities?
  • Are you comfortable working cross-functionally with multiple stakeholders and business units?
  • Do you have a strong background in marketing strategy or management consulting, with advanced analytical skills?

ASSUMPTION: Kaseya values candidates who are data-driven, strategic, and comfortable working in a fast-paced, cross-functional environment with multiple stakeholders.

⚠️ Potential Challenges

  • Managing complex projects with multiple stakeholders and business units
  • Thriving in an acquisitive, fast-moving environment with shifting priorities
  • Adapting to a remote work arrangement and maintaining productivity
  • Balancing strategic thinking with day-to-day tactical responsibilities

ASSUMPTION: These challenges require strong project management, stakeholder management, and adaptability skills to overcome successfully.

πŸ“ˆ Similar Roles Comparison

  • This role differs from traditional marketing manager positions in its focus on strategic planning, cross-functional collaboration, and data-driven decision-making
  • Compared to management consulting roles, this position offers more industry-specific context and a greater emphasis on marketing strategy
  • Career progression in this role may lead to senior marketing leadership positions or transitions into other areas of the business, such as product management or general management

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and industry-specific context, setting it apart from similar positions in marketing or management consulting.

πŸ“ Sample Projects

  • Developing a comprehensive go-to-market strategy for a new product launch, including market segmentation, target customer personas, and resource allocation
  • Conducting a competitive analysis to identify gaps in the market and inform product development and marketing strategies
  • Optimizing marketing spend and resource allocation across Kaseya's portfolio of IT and cybersecurity solutions to maximize ROI and drive growth

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Marketing Strategy Manager role at Kaseya.

❓ Key Questions to Ask During Interview

  • Can you describe the most challenging strategic initiative you've led in your previous role, and how you approached it?
  • How do you ensure effective collaboration and alignment across multiple stakeholders and business units?
  • What is your approach to balancing strategic thinking with day-to-day tactical responsibilities?
  • How do you stay up-to-date with industry trends and market dynamics in the fast-paced B2B SaaS environment?
  • What opportunities exist for growth and development within the marketing department and across the organization?

ASSUMPTION: These questions help assess candidates' strategic thinking, stakeholder management, and adaptability skills, as well as their fit with Kaseya's culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and stakeholder management skills, as well as your relevant experience in marketing strategy or management consulting
  • Prepare for the interview by researching Kaseya's portfolio of IT and cybersecurity solutions and familiarizing yourself with the company's strategic priorities
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.