Manager Marketing - Analytics

📌 Core Information

🔹 Job Title: Manager Marketing - Analytics

🔹 Company: Flutter International

🔹 Location: Junglee Gurgaon, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading data-driven decision-making across product and operations
• Optimizing key in-app funnels to improve user experience, conversion, retention, and monetization
• Conducting root cause analysis for key drops in performance and solving complex product problems using data
• Collaborating with cross-functional teams to support data needs and experiments
• Managing and mentoring a small team of analysts to unlock growth through actionable data insights

ASSUMPTION: This role requires a strong background in analytics and a deep understanding of product and business metrics to drive impactful decisions and growth.

📋 Key Responsibilities

✅ Own end-to-end product analytics: from event tagging guidance, data hygiene, and funnel analysis, to impact measurement.

✅ Optimize key in-app funnels to improve user experience, conversion, retention, and monetization.

✅ Conduct RCA (root cause analysis) for key drops in performance and solve complex product problems using data.

✅ Collaborate with product, marketing, and business teams to support data needs and experiments (e.g., A/B testing, impact analysis).

✅ Work with large datasets using advanced SQL and basic data science techniques for segmentation, forecasting, and behavioral analysis.

✅ Build and maintain dashboards to enable self-serve analytics and reporting.

✅ Mentor and manage a team of analysts, driving both technical rigor and business impact.

✅ Participate in shaping data roadmaps, setting up success metrics, and identifying key data opportunities for the business.

ASSUMPTION: This role involves a mix of strategic thinking, hands-on data analysis, and team management to drive data-driven decision-making across the organization.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline).

Experience: 6-8 years of analytics experience in product or business analytics, preferably in B2C tech companies or mobile apps.

Required Skills:

• Proficiency in SQL; comfort with basic Python/R for analytics is a plus
• Hands-on experience with funnel analysis, retention/engagement metrics, and product A/B testing
• Experience with visualization tools like Tableau, Power BI, or Data Studio
• Strong business acumen: the ability to translate numbers into clear narratives and actionable strategies
• Team management experience with the ability to mentor junior analysts and manage workload
• Excellent communication and stakeholder management skills

Preferred Skills:

• Prior experience in real money gaming

ASSUMPTION: Given the role's focus on data-driven decision-making and team management, candidates should possess a strong analytical mindset, excellent communication skills, and experience in a similar role within the tech industry.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a similar role in India)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee assistance programs
• Learning and development opportunities
• Generous vacation and leave policies

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in India. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 5,001-10,000 employees

Founded: 2001 (as Flutter Entertainment)

Company Description:

• Flutter International is a global sports betting, gaming, and entertainment provider
• Operates several innovative, diverse, and distinctive brands, including PokerStars, Sky Betting & Gaming, tombola, Paddy Power, Betfair, and more
• Committed to being the player's champion, wherever they play

Company Specialties:

• Sports betting
• Online gaming
• Entertainment

Company Website: careers.flutterinternational.com

ASSUMPTION: Flutter International offers a dynamic and fast-paced work environment with opportunities for growth and development within the gaming and entertainment industry.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to advance to a leadership role within the marketing or analytics team
• Opportunities to work on high-impact projects and drive significant business growth
• Access to learning and development resources to enhance skills and advance career

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing or analytics within the gaming and entertainment industry.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Junglee Gurgaon, India

Geographic Context:

• Junglee Gurgaon is a major tech hub in India, with a vibrant and growing startup ecosystem
• The office is located in a bustling commercial area with easy access to public transportation and amenities
• The region offers a mix of traditional Indian culture and modern urban living

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The on-site work environment at Flutter International's Junglee Gurgaon office is modern, collaborative, and well-equipped to support the success of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Business acumen and strategic thinking
• Team management and leadership skills

Application Tips:

• Highlight relevant experience in analytics, marketing, or a related field
• Demonstrate a strong understanding of data analysis and visualization tools
• Showcase examples of successful data-driven decision-making and problem-solving
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Analytics, SQL, Data Science, A/B Testing, Funnel Analysis, Product Metrics, Visualization Tools, Team Management, Communication, Stakeholder Management, Business Acumen, Root Cause Analysis, Mentoring, Collaboration, Experimentation, Data Hygiene

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on both technical skills and cultural fit within the organization.

🛠️ Tools & Technologies

• SQL
• Python/R
• Tableau, Power BI, or Data Studio
• Excel or Google Sheets

ASSUMPTION: Candidates should be proficient in SQL and comfortable with basic data science techniques using Python/R. Familiarity with data visualization tools is also essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Champion play
• Champion empowerment
• Champion teamwork

Work Style:

• Collaborative and data-driven
• Fast-paced and innovative
• Focused on customer experience and business growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a passion for driving business growth?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and have a strong customer focus are likely to be a good fit for this role at Flutter International.

⚠️ Potential Challenges

• Managing a team of analysts and balancing their workload
• Prioritizing and communicating data-driven insights to stakeholders
• Adapting to a fast-paced and dynamic work environment
• Working with large datasets and complex analytics tools

ASSUMPTION: These challenges can be overcome with strong team management skills, excellent communication, and a solid understanding of data analysis and visualization tools.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on data analysis and driving data-driven decision-making
• This role requires a strong background in analytics and a deep understanding of product and business metrics
• Career progression in this role may lead to leadership positions within the marketing or analytics team

ASSUMPTION: This role is unique within the marketing department, focusing on data-driven decision-making and team management to drive business growth.

📝 Sample Projects

• Optimizing user onboarding funnels to improve conversion rates
• Conducting root cause analysis for user churn and developing targeted retention strategies
• Analyzing customer behavior and preferences to inform product development and marketing strategies

ASSUMPTION: These sample projects illustrate the data-driven approach to problem-solving and business growth required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data privacy and security?
• How does the company foster a culture of innovation and experimentation?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful data-driven decision-making and problem-solving
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.