Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: Hims & Hers

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving strategic decision-making through data-driven insights
• Managing and developing a team of analytics professionals
• Collaborating with cross-functional teams, including Marketing and Data Science
• Improving marketing efficiency and ROI through methodological improvements

ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a focus on driving business impact through data analysis.

📋 Key Responsibilities

✅ Perform deep customer analysis using advanced SQL, data modeling, and statistical techniques to surface actionable insights

✅ Own the design, execution, and analysis of A/B and incrementality tests across marketing campaigns to drive strategic decision-making

✅ Clearly communicate analysis results and develop strategies to grow the business by partnering closely with Marketing leaders

✅ Drive methodological improvements for existing and new solutions to assess marketing efficiency and ROI, including MMM, MTA, Customer LTV, and Churn analyses

✅ Ensure data integrity and accuracy through automated reporting, alerting, and the creation of cross-functional processes

✅ Manage and develop a team of direct reports, providing analytical guidance, setting priorities, and ensuring accountability for deliverables

✅ Stay updated on industry trends, best practices, and emerging technologies. Continuously seek opportunities to improve analytics processes and methodologies

ASSUMPTION: This role requires a strong background in marketing analytics and a proven track record of influencing strategy with data-driven recommendations.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Computer Science, Data Analytics, Economics, or a related field

Experience: 8+ years of Analytics experience with a focus on attribution modeling (MTA, MMM, Causal Inference, Incrementality Testing) and 5+ years in Marketing Analytics, with a track record of influencing strategy

Required Skills:

• Expert proficiency with SQL, experience with BigQuery a plus
• Experience with dbt, Airflow, and other ETL tools
• Experience with Python and/or R
• Experience with data visualization software such as Tableau or Looker
• Proficiency with A/B testing frameworks and experience interpreting complex experimental designs
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment

Preferred Skills:

• Experience with customer segmentation and targeting models
• Knowledge of healthcare or e-commerce industries

ASSUMPTION: Candidates with a strong background in marketing analytics and a proven track record of driving business impact through data-driven insights are preferred.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year (based on industry standards for a Manager, Marketing Analytics role with 10+ years of experience)

Benefits:

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Marketing Analytics role with 10+ years of experience. Actual compensation may vary based on factors such as location, experience, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 501-1,000 employees (Mid-size)

Founded: 2017

Company Description:

• Hims & Hers is a multi-specialty telehealth platform building a virtual front door to the healthcare system
• The company connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more
• Hims & Hers is on a mission to help the world feel great through the power of better health and is committed to normalizing health & wellness challenges and innovating on their solutions

Company Specialties:

• Telehealth services
• Sexual health
• Mental health
• Skincare
• Primary care

Company Website: hims.com

ASSUMPTION: Hims & Hers is a well-established company in the wellness and fitness services industry, with a strong focus on telehealth services and a commitment to improving access to healthcare.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports to the Director of Marketing Analytics

Work Arrangement: Remote OK, with flexible hours and a focus on results and impact

Growth Opportunities:

• Potential to grow into a Director or VP role within the Marketing Analytics team
• Opportunities to work on high-impact projects and drive business growth
• Chance to develop leadership skills and manage a team of direct reports

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the Marketing Analytics team.

🌍 Location & Work Environment

Office Type: Remote-friendly, with no physical office requirement

Office Location(s): United States

Geographic Context:

• The United States has a diverse range of cultures, climates, and time zones
• Working remotely allows for flexibility in choosing a location that best suits the employee's needs and preferences
• The company's remote-friendly culture fosters a diverse and inclusive work environment

Work Schedule: Full-time, with flexible hours and a focus on results and impact

ASSUMPTION: The remote-friendly work environment at Hims & Hers offers employees the flexibility to work from anywhere in the United States, with a focus on results and impact rather than hours worked.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical interview with a member of the Marketing Analytics team

• On-site or video interview with the Director of Marketing Analytics and other team members
• Final interview with the VP of Marketing Analytics

Key Assessment Areas:

• Technical skills in marketing analytics, including SQL, data modeling, and statistical techniques
• Problem-solving and critical thinking skills
• Communication and presentation skills
• Leadership and team management skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in marketing analytics, with a focus on driving business impact through data-driven insights
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills

ATS Keywords: Marketing Analytics, Manager, SQL, Data Modeling, Statistical Techniques, A/B Testing, Incrementality Testing, Data-Driven Insights, Leadership, Team Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and a proven track record of driving business impact through data-driven insights.

🛠️ Tools & Technologies

• SQL
• BigQuery
• dbt
• Airflow
• Python
• R
• Tableau or Looker
• A/B testing frameworks

ASSUMPTION: The tools and technologies listed are commonly used in marketing analytics roles and may vary depending on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Embrace Diversity & Inclusion
• Pursue Growth
• Innovate & Simplify

Work Style:

• Results-driven and focused on impact
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with Hims & Hers' company values, particularly "Put People First" and "Embrace Diversity & Inclusion"?
• Are you comfortable working in a remote-friendly, results-driven environment with flexible hours?
• Do you have strong communication and presentation skills, with the ability to clearly articulate complex data-driven insights to non-technical stakeholders?

ASSUMPTION: Hims & Hers values a diverse and inclusive work environment, with a focus on results and impact rather than hours worked. Candidates who align with the company's values and are comfortable working in a remote-friendly, results-driven environment are likely to be a good fit for the company.

⚠️ Potential Challenges

• Managing a team of direct reports in a remote-friendly work environment may present unique challenges in terms of communication and collaboration
• Balancing the need for data-driven insights with the need for quick decision-making in a fast-paced, ambiguous environment may be challenging
• Working with large datasets and complex analytical tools may require a strong technical skillset and a willingness to learn and adapt
• Managing competing priorities and multiple projects may require strong project management and time management skills

ASSUMPTION: The challenges listed are common to marketing analytics roles and may vary depending on the specific needs of the role and the company.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analytics Manager role, with a focus on driving business impact through data-driven insights and managing a team of direct reports
• Unlike some marketing analytics roles, this role requires a strong background in attribution modeling (MTA, MMM, Causal Inference, Incrementality Testing) and a proven track record of influencing strategy with data-driven recommendations
• Career progression in this role may include advancement to a Director or VP role within the Marketing Analytics team

ASSUMPTION: This role is similar to other marketing analytics manager roles, with a focus on driving business impact through data-driven insights and managing a team of direct reports. However, the specific requirements and challenges of this role may vary depending on the company and the industry.

📝 Sample Projects

• Developing and implementing a customer segmentation and targeting model to improve marketing campaign performance
• Conducting an analysis of marketing channel attribution to optimize marketing spend and improve ROI
• Designing and executing an A/B test to evaluate the impact of a new marketing campaign on customer acquisition and retention

ASSUMPTION: The sample projects listed are illustrative of the types of projects a Marketing Analytics Manager might work on at Hims & Hers. The specific projects and priorities may vary depending on the needs of the business and the company's strategic goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Analytics team, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly within the Marketing Analytics team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what role does this position play in that process?
• What are the biggest challenges facing the Marketing Analytics team, and how can this role help address them?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/hims-and-hers/da29f9aa-73d5-4d0d-beba-03bc9ab150d9
• Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing analytics, with a focus on driving business impact through data-driven insights
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.