📌 Core Information
🔹 Job Title: Manager, Marketing Analytics, APAC
🔹 Company: Restaurant Brands International
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven marketing strategies for APAC region
- Collaborating with cross-functional teams to evaluate market tests and consumer studies
- Providing actionable insights to inform strategic planning and improve business performance
ASSUMPTION: This role requires a strong analytical mindset and experience in data analysis to succeed. Familiarity with the APAC market and its consumer trends would be beneficial.
📋 Key Responsibilities
✅ Data Analysis & Strategic Insights:
- Analyze sales, traffic, profit, and product mix data to identify growth opportunities
- Evaluate promotional activities and consumer segmentation using internal and third-party software
- Provide actionable insights for key marketing initiatives
✅ Reporting & Forecasting:
- Create and maintain recurring marketing reports using data on sales, product mix, and consumer insights
- Provide product volume forecasts for both core menu items and promotional products
✅ Market Testing & Consumer Insights:
- Design, execute, and analyze market tests and consumer studies
- Provide pricing and promotional recommendations based on detailed cost and profitability analyses
ASSUMPTION: This role involves a significant amount of data analysis and interpretation. Strong communication skills are essential to effectively convey insights to various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Economics, Marketing, or a related field.
Experience: 4+ years of experience in marketing, finance, or consulting, with a focus on data analysis.
Required Skills:
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Strong data manipulation and analytical skills; SQL knowledge and experience with regression models are a plus
- Excellent organization and multitasking abilities
- Strong interpersonal and communication skills, with experience presenting insights to various audiences
Preferred Skills:
- Familiarity with the APAC market and consumer trends
- Experience working with quick service restaurants or similar brands
ASSUMPTION: While not explicitly stated, experience with SQL and regression models would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum. This estimate takes into account the experience level and regional market conditions.
Benefits:
- Comprehensive global paid parental leave program
- Free telemedicine and mental wellness support
- Other benefits may include health insurance, retirement plans, and performance-based bonuses
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurant Brands International operates in the food and beverage services industry, with a focus on quick service restaurants.
Company Size: Restaurant Brands International has 5,001-10,000 employees globally, with a significant presence in the APAC region.
Founded: The company was founded in 2014 through the merger of Burger King and Tim Hortons, with Popeyes and Firehouse Subs joining later.
Company Description:
- Restaurant Brands International (RBI) is one of the world's largest quick service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
- RBI owns four iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
- Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.
Company Specialties:
- Food and beverage services
- Quick service restaurants
- Brand management
- Sustainability
- Consumer goods
- Franchising
- International growth
Company Website: http://www.rbi.com
ASSUMPTION: RBI's focus on sustainability and corporate social responsibility may present opportunities for the right candidate to contribute to these initiatives.
📊 Role Analysis
Career Level: This role is at the mid-senior level, with opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Marketing Analytics, APAC will report directly to the Vice President, Marketing Analytics, APAC and work closely with regional marketing teams and other departments.
Work Arrangement: This is an on-site position based in Singapore, with occasional remote work possible for the right candidate.
Growth Opportunities:
- Potential to expand responsibilities and advance within the marketing analytics function
- Opportunities to work on international projects and gain exposure to global teams
- Possibility to transition into a more senior role or move into a different function within the company
ASSUMPTION: Given RBI's global presence, there may be opportunities for international travel and exposure to diverse markets.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic team culture.
Office Location(s): Corp - Singapore Corporate Office
Geographic Context:
- Singapore is a major hub for business and finance in the APAC region
- The city-state offers a multicultural environment with a high quality of life
- Singapore's strategic location makes it an ideal base for managing marketing analytics across the APAC region
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, multicultural environment and be able to adapt to the dynamic nature of the quick service restaurant industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the regional marketing team and other stakeholders
- Final interview with the Vice President, Marketing Analytics, APAC
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with RBI's values
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant data analysis and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the APAC market and RBI's brands
- Prepare examples of data-driven insights and recommendations from previous roles
- Research RBI's brands and competitors to showcase your industry knowledge
ATS Keywords: Data analysis, strategic insights, marketing analytics, APAC, consumer trends, market testing, consumer insights, reporting, forecasting, SQL, regression models, Microsoft Office Suite
ASSUMPTION: The interview process may include case studies or data analysis exercises to assess the candidate's skills and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- SQL (for data manipulation and analysis)
- Regression models (for predictive analysis)
- Third-party software for market testing and consumer segmentation
ASSUMPTION: The successful candidate should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Collaboration
- Integrity
- Innovation
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you stay up-to-date with consumer trends and market developments in the APAC region?
- Can you provide an example of a time when you used data analysis to drive a marketing strategy or improve business performance?
- How do you approach working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: RBI values diversity and inclusion, and the successful candidate should be comfortable working in a multicultural environment.
⚠️ Potential Challenges
- Managing data from multiple sources and ensuring data integrity
- Balancing the need for detailed analysis with the need for timely insights and decision-making
- Adapting to the dynamic and fast-paced nature of the quick service restaurant industry
- Navigating the complexities of the APAC market and its diverse consumer base
ASSUMPTION: The successful candidate should be comfortable working in a challenging and fast-paced environment and be able to thrive under pressure.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager position, but with a focus on the APAC region and RBI's specific brands
- Compared to other marketing analytics roles, this position offers the opportunity to work with a diverse range of brands and gain exposure to international markets
- Career progression may involve moving into a more senior role within marketing analytics or transitioning into a different function within the company
ASSUMPTION: The successful candidate should have a strong understanding of marketing analytics and be able to apply their skills to a variety of brands and markets.
📝 Sample Projects
- Analyzing sales and traffic data to identify growth opportunities for TIM HORTONS® in the APAC region
- Evaluating the impact of a promotional campaign for BURGER KING® in Singapore and providing data-driven recommendations for optimization
- Conducting a market test for a new POPEYES® menu item in Malaysia and assessing consumer feedback to inform launch strategy
ASSUMPTION: The successful candidate should be able to apply their data analysis and interpretation skills to a variety of projects and brands.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the APAC region?
- What are the key priorities for the first 90 days in this role?
- How does RBI support the professional development and growth of its employees?
- What are the most challenging aspects of working in the APAC market, and how does RBI address these challenges?
- How does RBI foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: The successful candidate should be curious and ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant data analysis and marketing experience
- Write a cover letter that demonstrates your understanding of the APAC market and RBI's brands
- Prepare examples of data-driven insights and recommendations from previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
