📌 Core Information
🔹 Job Title: Manager, Marketing Analytics
🔹 Company: CSL Plasma
🔹 Location: Boca Raton, FL, with remote flexibility
🔹 Job Type: Full-time, On-site with remote flexibility
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (On-site with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing performance measurement and analysis across paid, owned, and web/app channels
- Developing dashboards and reports to visualize key metrics and performance indicators
- Collaborating with cross-functional teams to understand data needs and provide analytical support
- Defining marketing measurement strategies and establishing clear KPIs
- Implementing attribution models to understand the impact of different marketing touchpoints on conversions
ASSUMPTION: This role requires a strong background in marketing analytics and experience working with diverse marketing platforms, web analytics tools, and business intelligence systems.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing measurement strategy, establishing clear KPIs across all channels
✅ Create dashboards and tools to visualize main metrics and performance indicators
✅ Lead the integration and synthesis of data from diverse marketing platforms, web analytics tools, and business intelligence systems
✅ Lead projects to evaluate the impact of marketing strategies and contribute to learning needs
✅ Collaborate on the implementation of attribution models to understand the impact of different marketing touchpoints on conversions and customer journeys
✅ Partner with marketing managers, content creators, web developers, and other teams to understand their data needs and provide analytical support
ASSUMPTION: This role requires strong analytical skills, proficiency in data visualization tools, and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's Degree in business administration, marketing, or equivalent combination of education - MBA preferred
Experience: 5+ years of progressively responsible experience leading analytics functions in a multi-location B2C environment
Required Skills:
- Proficient in cloud-based data warehouses (e.g., Snowflake, BigQuery)
- Understanding of data privacy regulations (e.g., GDPR, CCPA)
- Strong analytical skills and proficiency in data visualization tools
- Ability to communicate complex data insights effectively
- Experience with Salesforce marketing technology stack
Preferred Skills:
- Experience with Google Analytics and SFMC
- Familiarity with statistical modeling and analysis
- Ability to lead cross-functional initiatives and collaborate effectively with various teams
ASSUMPTION: Candidates with experience in the B2C environment and familiarity with the Salesforce marketing technology stack will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the pharmaceutical industry)
Benefits:
- Health Care Benefits
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- 401(k) Savings Program
- Paid Time Off
- Paid Holidays
Working Hours: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the pharmaceutical industry. Actual compensation may vary based on factors such as candidate qualifications, company performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: CSL Plasma is a leading collector of human plasma, focusing on ensuring that people with rare and serious diseases can live normal, healthy lives. They are committed to excellence and innovation in everything they do.
Company Size: CSL Plasma is part of the CSL Group, which has over 30,000 employees working in more than 35 countries. This means that, while CSL Plasma is a large organization, it also offers opportunities for growth and development within a global network.
Founded: CSL Plasma was founded in 1975 and has since grown to become one of the world's largest collectors of human plasma, with more than 280 plasma collection centers globally.
Company Description:
- CSL Plasma is committed to excellence and innovation in everything they do
- They ensure that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives
- CSL Plasma has more than 280 plasma collection centers globally and a state-of-the-art testing laboratory
Company Specialties:
- Plasma collection and processing
- Plasma-derived therapies
- Pharmaceutical manufacturing
Company Website: www.cslplasma.com
ASSUMPTION: CSL Plasma's commitment to innovation and excellence makes it an attractive employer for candidates seeking a challenging and rewarding role in the pharmaceutical industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Digital Experience. It offers opportunities for growth and development within the company.
Reporting Structure: The Manager, Marketing Analytics will report directly to the Director of Digital Experience and will not have direct reports but will lead cross-functional initiatives.
Work Arrangement: This role is on-site with remote flexibility, requiring travel up to 20% of the time.
Growth Opportunities:
- Potential to lead cross-functional initiatives and collaborate with various teams
- Opportunities for professional development and career advancement within the CSL Group
- Chance to work on high-impact projects that directly influence marketing strategy and investment
ASSUMPTION: This role offers significant opportunities for growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: CSL Plasma's headquarters is located in Boca Raton, FL, with additional offices and collection centers across the United States and globally.
Office Location(s): 900 Broken Sound Parkway, Boca Raton, FL 33487, US
Geographic Context:
- Boca Raton, FL is located in Palm Beach County, with a population of over 94,000
- The area offers a subtropical climate, with mild winters and hot, humid summers
- Boca Raton is known for its beaches, parks, and cultural attractions, providing ample opportunities for outdoor activities and entertainment
Work Schedule: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The location and work environment for this role offer a balance between urban and suburban living, with access to cultural attractions and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Digital Experience
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork
- Understanding of marketing measurement strategies and KPI establishment
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and data visualization
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of marketing measurement strategies and KPIs you've established in previous roles
- Be ready to discuss your approach to cross-functional collaboration and leading initiatives
ATS Keywords: Marketing Analytics, Dashboard Development, Data Integration, Statistical Modeling, Data Privacy Regulations, Attribution Modeling, Cross-Functional Collaboration, Cloud-Based Data Warehouses, Google Analytics, Salesforce, Testing and Learning, KPI Establishment, Data Tagging, Performance Indicators, Marketing Strategy, Business Intelligence
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing analytical skills, communication, and collaboration abilities.
🛠️ Tools & Technologies
- Cloud-based data warehouses (e.g., Snowflake, BigQuery)
- Salesforce marketing technology stack
- Google Analytics
- SFMC
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Integrity
- Patient-centricity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to work both independently and in a team environment
Self-Assessment Questions:
- How do you approach establishing clear KPIs and marketing measurement strategies in a cross-functional environment?
- Can you provide an example of a time when you led a cross-functional initiative to improve marketing performance?
- How do you ensure that your data analysis and insights are effectively communicated to non-technical stakeholders?
ASSUMPTION: CSL Plasma values candidates who are data-driven, collaborative, and committed to excellence and innovation.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong analytical skills and attention to detail
- Collaborating with multiple teams and stakeholders, requiring strong communication and project management skills
- Keeping up with the latest trends and best practices in marketing analytics, as the field is constantly evolving
- Managing expectations and priorities from various teams and stakeholders, requiring strong organizational skills and adaptability
ASSUMPTION: These challenges are inherent to the role and can be overcome by a strong candidate with the right skills and experience.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Analyst position, but with a focus on leading marketing measurement and analytics efforts across multiple channels
- Unlike other roles, this position requires experience with cloud-based data warehouses and a strong understanding of data privacy regulations
- Career progression from this role could lead to a Director of Marketing or similar leadership position within the company
ASSUMPTION: This role offers a unique opportunity to lead marketing analytics efforts within a large, global organization, with potential for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing measurement strategy for a new product launch
- Creating dashboards and reports to visualize key metrics and performance indicators for a marketing campaign
- Implementing an attribution model to understand the impact of different marketing touchpoints on conversions and customer journeys
ASSUMPTION: These sample projects are representative of the types of initiatives a Manager, Marketing Analytics might work on at CSL Plasma.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does CSL Plasma support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does CSL Plasma approach data privacy and security, and what role does this position play in ensuring compliance?
- What is the company culture like, and how does this role contribute to the overall success of the organization?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture at CSL Plasma.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare examples of marketing measurement strategies and KPIs you've established in previous roles
- Be ready to discuss your approach to cross-functional collaboration and leading initiatives
- Follow up with the hiring manager one week after submission to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
