📌 Core Information
🔹 Job Title: Manager, Marketing Analytics
🔹 Company: Metropolis
🔹 Location: New York, NY, USA
🔹 Job Type: On-site (4 days a week)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of Metropolis Member behavior and its impact on key business metrics
- Uncovering behavioral insights through data analyses and surveys to maximize Member LTV and overall marketing performance
- Collaborating with cross-functional teams to prioritize and deliver on marketing analytics needs
- Building and maintaining dashboards to surface insights on marketing performance and customer behavior
- Supporting the lifecycle marketing team with list pulls, campaign measurement, and attribution
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams to drive data-informed marketing strategies.
📋 Key Responsibilities
✅ Develop a deep understanding of Metropolis Member behavior and its impact on key business metrics
✅ Uncover behavioral insights through Member data analyses and by running/analyzing Member surveys
✅ Translate behavioral insights into actionable recommendations to maximize Member LTV and overall marketing performance
✅ Support the lifecycle marketing team with list pulls, campaign measurement, and attribution
✅ Partner with the data team to build pipelines, views, and other marketing-specific data assets
✅ Build dashboards that surface insights on marketing performance, customer behavior, and A/B testing outcomes
✅ Collaborate with cross-functional teams to prioritize and deliver on marketing analytics needs
ASSUMPTION: This role requires a strong focus on data analysis, interpretation, and communication to drive informed decision-making within the marketing team and across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)
Experience: 5+ years of marketing analytics experience, with 4+ years using SQL with large transactional databases
Required Skills:
- Proficient in SQL and large transactional databases
- Strong analytical skills and ability to interpret complex data
- Experience with marketing automation platforms (e.g., Iterable)
- Proficient in building dashboards using BI tools (e.g., Tableau)
- Strong communication and collaboration skills
- Ability to work with large datasets and collaborate with data engineering teams
Preferred Skills:
- Experience with A/B testing and statistical analysis
- Familiarity with marketing funnel optimization
- Knowledge of the parking or mobility industry
ASSUMPTION: Candidates with a strong analytical background, experience working with marketing teams, and a proven track record of driving data-informed marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000 annually
Benefits:
- Healthcare benefits
- 401(k) plan
- Short-term and long-term disability coverage
- Basic life insurance
- Stock option plan
- Bonus plans
Working Hours: Full-time (40 hours/week), with the expectation to work on-site 4 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing analytics role in the New York City area. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on artificial intelligence and computer vision technology for real-world, checkout-free experiences
Company Size: 10,001+ employees, with a mid-size feel due to its focus on collaboration and cross-functional teamwork
Founded: 2017, with a mission to enable frictionless, checkout-free experiences in the real world
Company Description:
- Metropolis is an artificial intelligence company that uses computer vision technology to enable frictionless, checkout-free experiences in the real world
- Today, they are reimagining parking to enable millions of consumers to just "drive in and drive out"
- Tomorrow, they envision powering checkout-free experiences anywhere you go, giving us back our most valuable asset, time
Company Specialties:
- Computer vision technology
- Checkout-free experiences
- Real-world, frictionless transactions
Company Website: metropolis.io
ASSUMPTION: Metropolis is a fast-growing, innovative company that values collaboration, data-driven decision-making, and continuous learning.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing team and across the organization
Reporting Structure: This role reports directly to the Head of Marketing and collaborates closely with lifecycle marketing, data, and product teams
Work Arrangement: On-site (Hybrid), with the expectation to work on-site 4 days a week
Growth Opportunities:
- Expanding the role's scope as Metropolis grows and enters new markets
- Potential to lead a team or take on a more senior role within the marketing organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Metropolis' marketing strategies and overall business success.
🌍 Location & Work Environment
Office Type: Midtown Manhattan, New York City
Office Location(s): 121 Seaport Blvd, Boston, MA 02110
Geographic Context:
- New York City is a major hub for technology, finance, and media industries
- The midtown Manhattan office is conveniently located near public transportation and various amenities
- The office fosters a collaborative and innovative work environment
Work Schedule: Full-time (40 hours/week), with the expectation to work on-site 4 days a week
ASSUMPTION: The midtown Manhattan office offers a dynamic and engaging work environment, with easy access to public transportation and numerous dining, shopping, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Cultural fit and alignment with Metropolis' values
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and data-driven decision-making
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and technical interview questions focused on data analysis, marketing strategies, and problem-solving
ATS Keywords: Marketing Analytics, SQL, Member Behavior, Data Analysis, Dashboard Building, Marketing Performance, Campaign Measurement, Attribution, Collaboration, Communication, Data Engineering, Behavioral Insights, Marketing Automation, A/B Testing, Lifecycle Marketing, Data Pipelines, Business Intelligence
ASSUMPTION: The interview process at Metropolis is designed to assess candidates' technical skills, cultural fit, and ability to drive data-informed marketing strategies.
🛠️ Tools & Technologies
- SQL
- Tableau or similar BI tools
- Marketing automation platforms (e.g., Iterable)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision-making
- Continuous learning
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and drawing insights from complex data?
- Do you enjoy collaborating with cross-functional teams to drive data-informed strategies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and are passionate about driving data-informed marketing strategies will be a strong fit for Metropolis' culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with large datasets and complex data structures
- Collaborating effectively with cross-functional teams to drive consensus and action
- Adapting to changes in priorities and scope as the company grows and evolves
ASSUMPTION: Candidates should be comfortable working in a dynamic environment and be able to adapt to changes and priorities as needed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and interpretation to drive marketing strategies
- This role offers the opportunity to work at the intersection of marketing, data, and product, providing a unique perspective on the business
- As a mid-senior level role, this position offers significant growth potential and the opportunity to make a meaningful impact on Metropolis' marketing strategies
ASSUMPTION: This role offers a unique blend of marketing and data-focused responsibilities, providing a strong foundation for candidates looking to grow their careers in marketing analytics.
📝 Sample Projects
- Analyzing Member behavior data to identify trends and opportunities for engagement and lifetime value
- Developing and maintaining dashboards to surface insights on marketing performance and customer behavior
- Conducting A/B tests to optimize marketing campaigns and improve overall performance
ASSUMPTION: These sample projects are representative of the types of initiatives the Manager, Marketing Analytics will work on, focusing on data analysis, interpretation, and communication to drive informed decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Metropolis?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Metropolis support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Metropolis foster a collaborative and innovative work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit for both the candidate and Metropolis.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics and data-driven decision-making
- Prepare for behavioral and technical interview questions focused on data analysis, marketing strategies, and problem-solving
- Research Metropolis and the parking industry to demonstrate your understanding of the business and its mission
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
