Manager- Marketing Analytics & Program Management

📌 Core Information

🔹 Job Title: Manager - Marketing Analytics & Program Management

🔹 Company: Freshworks

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing operations and analytics for global partner programs
• Managing co-marketing programs, budgets, and compliance
• Collaborating with cross-functional teams to align metrics and improve partner experience
• Presenting actionable insights to senior stakeholders

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. Experience in partner marketing or marketing operations is essential.

📋 Key Responsibilities

✅ Build and manage scalable partner marketing processes, systems, and workflows

✅ Ensure seamless project management of co-marketing programs through automation and templates

✅ Collaborate with channel sales, finance, and global marketing teams to ensure alignment on partner programs and operations

✅ Own end-to-end analytics for partner marketing, tracking performance, ROI, pipeline influence, and partner-sourced metrics

✅ Create and maintain dashboards that measure program effectiveness, attribution, and funnel conversions by region and business segment

✅ Present actionable insights and recommendations to senior stakeholders across marketing, partnerships, and sales

✅ Manage partner marketing budgets, co-op/MDF allocation, usage tracking, and reporting

✅ Ensure data integrity, partner compliance, and accurate documentation of activities for internal and external audits

✅ Act as the power user for marketing tools such as Allbound, PMC, Power BI, Marketo, Salesforce, and other MDF platforms

✅ Drive enhancements and integrations to support scale and improve partner experience

✅ Work closely with regional marketing, partner enablement, and operations teams to align metrics and drive consistency

✅ Support partner communications with insights, success stories, program outcomes, effectiveness, and reporting deliverables

ASSUMPTION: This role involves a mix of operational tasks, data analysis, and stakeholder management. Strong project management skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-10 years of experience in marketing operations, partner/channel marketing, or marketing analytics roles

Required Skills:

• Strong analytical background with fluency in CRM (Salesforce), marketing automation (Marketo, HubSpot), and BI tools (Tableau, Power BI)
• Demonstrated experience supporting or scaling partner programs and understanding of MDF/co-marketing execution
• Proven ability to synthesize complex data into clear, actionable insights
• Detail-oriented with strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent communication and stakeholder management skills

Preferred Skills:

• Experience working in B2B SaaS, technology, or partner ecosystem environments

ASSUMPTION: While a specific degree is not always required, a strong analytical background and relevant experience are essential for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS), specifically customer experience (CX) and employee experience (EX) software

Company Size: Medium to large (1,001-5,000 employees)

Founded: 2010, with headquarters in San Mateo, California, USA

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
• Over 72,000 companies, including major brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' software to fuel customer loyalty and service efficiency
• The company offers a range of enterprise-grade solutions, including customer support software, helpdesk, web 2.0, SaaS, support ticket system, web-based support ticket system, CRM, IT service management (ITSM), applicant tracking system, and conversion optimization suite

Company Specialties:

• Customer support software
• Helpdesk
• Web 2.0
• SaaS
• Support ticket system
• Web-based support ticket system
• CRM
• ITSM
• Applicant tracking system
• Conversion optimization suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the SaaS industry, with a strong focus on customer and employee experiences. This role offers the opportunity to work in a dynamic, global environment.

📊 Role Analysis

Career Level: Mid to senior-level management role, reporting directly to the Head of Global Partner Marketing

Reporting Structure: This role will report directly to the Head of Global Partner Marketing and collaborate with regional marketing, partner enablement, operations, channel sales, and finance teams

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunity to work with a diverse range of partners and gain exposure to different industries and markets
• Chance to develop leadership skills by managing cross-functional projects and teams

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry, with many multinational corporations having their offices in the city
• The city offers a mix of traditional and modern culture, with numerous historical sites, parks, and entertainment options
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Bengaluru offers a dynamic work environment with a strong tech industry presence, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the Head of Global Partner Marketing and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data interpretation
• Project management and organizational skills
• Communication and stakeholder management
• Understanding of partner marketing and MDF/co-marketing execution
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Highlight relevant experience and achievements in marketing operations, analytics, or partner marketing
• Include specific examples of data-driven decision-making and process improvement
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills

ATS Keywords: Marketing operations, partner marketing, analytics, reporting, budget management, project management, CRM, marketing automation, BI tools, data integrity, stakeholder management, co-marketing, campaign optimization, cross-functional collaboration, communication, detail-oriented

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing analytical skills, project management, and cultural fit.

🛠️ Tools & Technologies

• Allbound (Partner Relationship Management platform)
• PMC (Partner Marketing Center)
• Power BI (Business Intelligence tool)
• Marketo (Marketing Automation platform)
• Salesforce (Customer Relationship Management platform)
• Other MDF platforms (e.g., Impartner, Crossbeam)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and actionable

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable managing multiple projects and stakeholders simultaneously?
• Do you have a proven track record of driving results through actionable insights?
• Are you a strong communicator, able to work effectively with diverse teams and partners?

ASSUMPTION: Freshworks values a customer-centric, people-first approach, with a strong emphasis on innovation, collaboration, and accountability. Successful candidates will demonstrate a strong cultural fit with these values.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
• Working with partners across different regions and time zones may present communication and cultural challenges
• Ensuring data integrity and compliance with internal and external audits may require attention to detail and meticulous record-keeping
• Balancing operational tasks, data analysis, and stakeholder management may require strong multitasking skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations and analytics for global partner programs, with a broad scope of responsibilities and significant growth potential
• Compared to other marketing roles, this position requires a strong analytical background and experience in partner marketing or marketing operations
• Career progression may involve moving into a more specialized role within marketing operations or taking on additional responsibilities as the company expands

ASSUMPTION: This role offers a unique blend of operational, analytical, and stakeholder management responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a scalable partner marketing process to support rapid growth and expansion
• Creating and maintaining dashboards that track partner marketing performance, ROI, and pipeline influence
• Managing co-marketing campaigns and events with strategic partners, ensuring alignment with brand guidelines and objectives

ASSUMPTION: These sample projects illustrate the broad scope of responsibilities and the need for strong analytical, operational, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of partner marketing operations and analytics, and how this role will contribute to its evolution?
• How does this role collaborate with regional marketing, partner enablement, and operations teams to ensure consistency and alignment across global partner programs?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks support the growth and development of employees in this role?
• What are the most challenging aspects of working with global partners, and how can this role help to mitigate those challenges?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company, and will help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences in marketing operations, analytics, or partner marketing
• Prepare for the interview by researching Freshworks' company values, culture, and recent projects
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.