📌 Core Information
🔹 Job Title: Manager, Marketing Brand Strategy
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for Universal Studios Hollywood
- Collaborating cross-functionally to ensure consistent branding and messaging
- Working with strategic frameworks, consumer research, and metrics
- Fostering brand growth and aligning with overall marketing strategies
ASSUMPTION: This role requires a strong understanding of brand management, consumer behavior, and marketing strategies within the entertainment industry.
📋 Key Responsibilities
✅ Develop and implement short and long-term brand strategies for Universal Studios Hollywood
✅ Collaborate with the Universal Destinations & Experiences team to align brand strategies
✅ Understand and communicate to the target audience in partnership with the overall strategy audience team
✅ Work with other teams to ensure consistent branding and messaging across all channels
✅ Lead projects by influence and persuasion, with superb relationship-building and problem-solving skills
✅ Manage multiple priorities simultaneously with effective time management skills
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong interpersonal and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA highly desired
Experience: Minimum 3-5 years of relevant marketing experience in consumer entertainment, travel, leisure, or theme park industry
Required Skills:
- Excellent communication skills, both verbal and written, with attention to detail
- Fluency in both English and Spanish, with the ability to communicate effectively in both written and spoken forms
- Superb relationship-building and problem-solving skills; proactive, adaptable, collaborative, and resilient
- Ability to lead projects by influence and persuasion
- Effective time management skills, with the ability to manage multiple priorities simultaneously
- Creative acumen, empathy, maturity, and enthusiasm
- Ability to exercise discretion and maintain confidentiality
Preferred Skills:
- Strong proficiency in MS Office Suite (Word, Excel, and PowerPoint)
ASSUMPTION: Candidates with experience in the entertainment or theme park industry will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 (Bonus Eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on the employee's location and position.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- Creates world-class content across film, television, streaming, theme parks, and consumer experiences
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
Company Specialties:
- Content creation and distribution
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's size and diverse portfolio of brands provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Sr. Director, Segment Marketing
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
- Potential advancement to a senior-level marketing role within NBCUniversal
- Expansion of responsibilities based on performance and company needs
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers opportunities for career growth within NBCUniversal's marketing department and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office with a creative and collaborative environment
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002
Geographic Context:
- Universal City is a neighborhood in Los Angeles, California
- Close proximity to Hollywood and other entertainment industry hubs
- Access to various entertainment, dining, and shopping options
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The office environment at NBCUniversal fosters collaboration and creativity, with a focus on supporting employees' work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person interview with an NBCUniversal employee at one of their locations
- Final interview with the hiring manager
Key Assessment Areas:
- Brand management and strategy skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of NBCUniversal's brand and the role's responsibilities
- Prepare examples of your brand management and strategy work to discuss during the interview
ATS Keywords: Brand strategy, marketing, Universal Studios Hollywood, cross-functional collaboration, consumer research, metrics, storytelling
ASSUMPTION: NBCUniversal's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary based on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Empowerment
- Excellence
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and accountable
Self-Assessment Questions:
- How do you embody NBCUniversal's values of inclusion, empowerment, and excellence in your work?
- Describe a time when you had to collaborate with multiple teams to achieve a common goal. What was the outcome?
- How do you approach problem-solving and decision-making in a creative environment like NBCUniversal?
ASSUMPTION: NBCUniversal values a diverse and inclusive workforce that reflects the current and ever-changing face of the world.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with various teams and stakeholders
- Adapting to changes in brand strategy and market trends
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand strategy and management for Universal Studios Hollywood
- Industry-specific context: The entertainment industry is highly competitive and dynamic, requiring constant adaptation and innovation
- Career path comparison: This role can lead to senior-level marketing positions within NBCUniversal or other entertainment companies
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions within the entertainment industry.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new Universal Studios Hollywood attraction
- Conducting consumer research to inform brand positioning and messaging for Universal Destinations & Experiences
- Leading a cross-functional team to rebrand an existing Universal Studios Hollywood event or property
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Manager, Marketing Brand Strategy may undertake.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for Universal Studios Hollywood and Universal Destinations & Experiences?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how can I best adapt to them?
- How does NBCUniversal foster a diverse, equitable, and inclusive culture, and what are some specific initiatives or programs in place to support this?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your brand management and strategy work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
