Manager, Marketing Data & Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Data & Analytics

🔹 Company: Marketbridge

🔹 Location: Washington, DC

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Telecommute (100% remote)

🚀 Job Overview

Key aspects of this role include:

• Overseeing client projects and delivering insights based on complex analysis
• Leveraging marketing analytics, predictive modeling, and strategic frameworks
• Managing project timelines, deliverables, and client relationships
• Mentoring and developing junior staff through on-the-job training
• Collaborating with cross-functional teams to drive client success

ASSUMPTION: This role requires a strong blend of analytical, project management, and client-facing skills. Candidates should be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Serve as a subject matter expert across various solutions offerings, including database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling

✅ Lead and contribute to analysis tasks using tools such as Excel, R, SQL, Python, and SAS

✅ Synthesize analyses, develop solutions, and construct compelling, detailed, and actionable recommendations for clients

✅ Manage project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders

✅ Mentor and develop junior staff through on-the-job training and project-based learning

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and project management. Candidates should be comfortable working in a dynamic, fast-paced environment and adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)

Experience: 5+ years of experience in data-driven consulting, market research, or a similar role with daily data analysis

Required Skills:

• Proven expertise in marketing analytics, predictive modeling, and data analysis
• Strong project management skills, with experience managing multiple projects and deadlines
• Excellent communication and storytelling abilities, both written and verbal
• Proficient in tools such as Excel, R, SQL, Python, and SAS
• Ability to manage client relationships and expectations

Preferred Skills:

• Master's degree in a relevant field
• Experience with marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
• Familiarity with marketing technology stacks and marketing cloud platforms

ASSUMPTION: Candidates should have a strong quantitative mindset and be comfortable working with large datasets. Previous experience in a consulting or agency environment is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year, with an eligible bonus of up to 20%

Benefits:

• Flexible PTO and summer Fridays
• Paid parental leave (up to 16 weeks for birthing parents)
• Comprehensive medical benefits and free premium access to the Calm app
• 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage
• Professional development fund ($500) and continuous learning programs
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketbridge operates in the business consulting and services industry, focusing on growth consulting and marketing services. They help clients accelerate performance from strategy through execution by combining management consultancy with marketing agency expertise, backed by marketing science, creative problem-solving, and technological know-how.

Company Size: Marketbridge has 266 employees, making it a mid-sized company. This size allows for a more collaborative and agile work environment while still offering the resources and stability of a larger organization.

Founded: Marketbridge was founded in 2014 and has since grown to support over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex, and CERN.

Company Description:

• Marketbridge brings together the capabilities of a strategic growth consultancy and a marketing and communications agency to accelerate performance with zero signal loss from strategy through execution.
• They empower clients to transform how they go to market, understand what’s working and what’s not, optimize their martech, and help their brand stand out in the market.
• Marketbridge supports Fortune 50 companies through venture-backed, high-growth brands in technology, financial services, healthcare, industrial, and consumer markets.

Company Specialties:

• ABM/ABX
• Advertising
• Analytics
• Audience Insights
• Brand Positioning
• Branding
• Channel Design
• Coverage Design
• Communications
• Content Marketing
• Content Strategy
• Copywriting
• Creative
• Customer Experience
• CX
• Data
• Demand Generation
• Design
• Digital Marketing
• Digital Media
• Direct Mail
• Email Marketing
• Growth Strategy
• Lead Generation
• Marketing Automation
• Marketing Effectiveness
• MMM
• MTA
• Marketing Technology
• Marketing Planning
• Martech Strategy
• Media
• Media Relations
• Messaging
• PPC
• Public Relations
• Segmentation
• User Experience Design
• UX
• Voice of Customer Research
• Sales Enablement
• Sales Operations
• SEM
• SEO
• Social Media
• Web Design and Development
• B2B
• B2C
• Technology
• Financial Services
• Healthcare
• Industrial
• and Consumer

Company Website: marketbridge.com

ASSUMPTION: Marketbridge's diverse range of services and expertise allows them to provide comprehensive solutions to clients, addressing their unique challenges and opportunities.

📊 Role Analysis

Career Level: This role is at the manager level, requiring a balance of strategic thinking, data analysis, and project management skills. It is an ideal fit for candidates looking to advance their careers in marketing analytics and consulting.

Reporting Structure: The Marketing Analytics Manager will report directly to the Director of Marketing Analytics and will oversee a team of analysts and junior managers.

Work Arrangement: This role is 100% remote, allowing for flexible work arrangements and a better work-life balance.

Growth Opportunities:

• Potential career progression to Director or Vice President of Marketing Analytics
• Chances to lead larger, more complex projects and mentor additional team members
• Opportunities to specialize in specific areas of marketing analytics or consulting
• Possibility to transition into other areas of the business, such as marketing strategy or client management

ASSUMPTION: This role offers significant growth potential for the right candidate, with clear paths for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Marketbridge has multiple offices across the United States, Canada, and the United Kingdom. However, this role is 100% remote, allowing for a flexible work environment.

Office Location(s): 3 Bethesda Metro Center, Suite 955, Bethesda, Maryland 20814, US (Headquarters)

Geographic Context:

• Washington, DC, is a major hub for business, politics, and technology, offering a diverse range of cultural and recreational opportunities
• The DC area has a thriving job market, with many opportunities in consulting, marketing, and related fields
• The cost of living in the DC area is generally higher than the national average

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote nature of this role allows for a more flexible work-life balance, with the ability to work from anywhere with a stable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with team members
• Final round interview with the Director of Marketing Analytics
• Background check and offer extension

Key Assessment Areas:

• Data analysis and problem-solving skills
• Project management and organizational skills
• Communication and presentation abilities
• Cultural fit and alignment with Marketbridge's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results and project management successes
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experiences make you a strong fit
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Showcase your technical skills by providing examples of complex analyses you've conducted and the insights you've derived from them

ATS Keywords: Marketing Analytics, Predictive Modeling, Data Analysis, Project Management, Client Management, Excel, R, SQL, Python, SAS, Storytelling, Mentorship, Strategic Frameworks, Account Management, Quantitative Mindset, Communication

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Marketbridge.

🛠️ Tools & Technologies

• Excel
• R
• SQL
• Python
• SAS
• Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
• Marketing technology stacks and marketing cloud platforms

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific projects and clients the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: We celebrate curiosity and reward bold thinking
• Collaboration: We work together to achieve more
• Excellence: We strive for excellence in everything we do
• Integrity: We act with integrity in all our interactions
• Growth: We foster a culture of continuous learning and growth

Work Style:

• Marketbridge values a collaborative, inclusive, and supportive work environment
• The company encourages open communication, active listening, and constructive feedback
• Marketbridge fosters a growth mindset, empowering employees to take the lead in shaping innovative strategies

Self-Assessment Questions:

• How do your problem-solving skills and analytical mindset align with Marketbridge's focus on data-driven decision-making?
• How do you approach managing multiple projects and priorities, and how do you ensure the successful delivery of each project?
• How do you balance strategic thinking with attention to detail, and how do you ensure the quality of your work?

ASSUMPTION: Candidates should assess their fit with Marketbridge's values and work style, ensuring they align with the company's culture and expectations.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging, requiring strong organizational skills and time management
• Working remotely may present unique challenges, such as maintaining focus and productivity in a home environment
• Dealing with difficult clients or project setbacks may require exceptional communication and problem-solving skills
• The fast-paced nature of consulting work may necessitate quick decision-making and adaptability

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to similar roles in marketing analytics, this role places a greater emphasis on project management and client relationship-building
• Marketbridge's focus on growth consulting and marketing services differentiates it from more traditional marketing agencies or consulting firms
• This role offers more opportunities for career growth and skill development than entry-level or junior roles in marketing analytics

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a predictive model to identify high-value customers for a B2B software company
• Conducting a marketing mix optimization analysis for a healthcare organization to improve ROI
• Creating a customer segmentation strategy for an e-commerce retailer to enhance personalization and increase sales

ASSUMPTION: These sample projects illustrate the variety and complexity of the work candidates can expect in this role, requiring strong analytical skills and strategic thinking.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing analytics and consulting strategy at Marketbridge?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Marketbridge support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, and how do they align with my strengths?
• How does Marketbridge approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to gain valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, focusing on data-driven results and project management successes
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.