📌 Core Information
🔹 Job Title: Manager, Marketing - Lifecycle Marketing
🔹 Company: Canadian Blood Services
🔹 Location: Hybrid (Multiple Canadian Cities)
🔹 Job Type: Regular Full-Time
🔹 Category: Communications, Marketing and Public Affairs
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (40% on-site, 60% remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive lifecycle marketing strategies
- Leading and inspiring a high-performing team
- Collaborating across marketing and the wider enterprise
- Optimizing donor journeys and managing multi-channel campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing.
📋 Key Responsibilities
✅ Develop and execute a comprehensive lifecycle marketing strategy across the entire donor journey
✅ Design personalized omnichannel campaigns to enhance donor retention, engagement, and loyalty
✅ Use segmentation and insights to tailor experiences and maximize customer lifetime value
✅ Manage donor contact strategies and campaign calendars
✅ Use data and analytics to optimize campaigns and improve key metrics
✅ Report on campaign performance, ROI, and business impact
✅ Identify cross-sell opportunities and provide insights to senior leadership
✅ Work with internal teams and external vendors to deliver lifecycle campaigns
✅ Ensure alignment and integration with broader marketing initiatives
✅ Act as a subject matter expert in lifecycle marketing best practices
✅ Manage and allocate budgets effectively
✅ Collaborate on funding strategies to support lifecycle marketing goals
✅ Ensure transparency and accountability in budget reporting
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: University degree in business, marketing, or communications, or equivalent work experience
Experience: 7+ years in lifecycle marketing, email marketing, or customer retention roles, ideally within healthcare, nonprofit, or mission-driven organizations. 5+ years in a marketing team leadership role. Minimum of 5 years' experience working within CRM and marketing automation technologies.
Required Skills:
- Proven experience developing, implementing, and overseeing strategic lifecycle marketing initiatives
- Direction and development of marketing automation programs
- Strong understanding of the MarTech landscape and use of AI or Machine Learning to optimize campaigns
- Demonstrated experience in conducting regular evaluation and analysis of lifecycle marketing campaigns
- Experience across addressable channels including email, SMS, outbound calling, push notifications, and website personalization
Preferred Skills:
- Financial management, project management, and marketing-related certificates
ASSUMPTION: Candidates with a proven track record in driving business value through lifecycle marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 108,493 - CAD 125,026 per year
Benefits:
- 4 weeks' vacation
- Annual performance award up to 10%
- Comprehensive group health, dental, and vision benefits for you and your family
- Defined benefit pension plan
- Employee discounts, wellness program, professional resources
Working Hours: Full-time (37.5 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (Healthcare)
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Canadian Blood Services is Canada’s biological lifeline, responsible for the national blood system and providing a critical link in the transition of life-saving products and services to patients.
- The organization is committed to delivering an exceptional donor experience, providing safe and reliable blood, plasma, stem cells, and organs and tissues, and making life better for all Canadians.
- Canadian Blood Services operates independently and is supported by the federal government.
Company Specialties:
- Blood Donation
- Stem Cell Donation
- Cord Blood Donation
- Organ and Tissue Donation
- Plasma Donation
- Platelet Donations
Company Website: https://blood.ca/
ASSUMPTION: Working at Canadian Blood Services offers a unique opportunity to make a meaningful impact on the lives of Canadians.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: Reports directly to the Associate Director, Lifecycle Marketing
Work Arrangement: Hybrid (40% on-site, 60% remote) with requirements to travel a couple of times per year within Ontario and as required.
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing department
- Opportunities to expand skills and knowledge in the non-profit healthcare sector
- Chance to work on high-impact projects with significant reach and impact
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Multiple Canadian Cities)
Office Location(s): Toronto, Vancouver, Saint John, Edmonton, Calgary, Winnipeg, Dartmouth, Brampton, St. John's, Ottawa
Geographic Context:
- This role allows for flexibility in working remotely, with a requirement to be on-site 40% of the time
- The successful candidate must be located near a Canadian Blood Services site
- Travel may be required within Ontario and across Canada as needed
Work Schedule: Full-time (37.5 hours/week) with flexible hours to accommodate work-life balance
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in CRM and marketing automation technologies
- Data-driven decision-making skills
- Cultural fit and alignment with Canadian Blood Services' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to lifecycle marketing strategies and campaign management
- Showcase your ability to work collaboratively and manage cross-functional teams
- Demonstrate your understanding of the non-profit healthcare sector and Canadian Blood Services' mission
ATS Keywords: Lifecycle Marketing, CRM, Marketing Automation, Data Analytics, Segmentation, Campaign Management, B2B Engagement, B2C Engagement, Team Leadership, Project Management, Financial Management, MarTech, AI, Machine Learning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, leadership skills, and technical proficiency in lifecycle marketing.
🛠️ Tools & Technologies
- CRM Software (e.g., Salesforce, Microsoft Dynamics)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Data Analytics Tools (e.g., Google Analytics, Tableau)
- Project Management Software (e.g., Asana, Trello)
ASSUMPTION: Proficiency in industry-standard CRM and marketing automation technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Excellence
- Integrity
- Respect
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Canadian Blood Services' patient-focused values?
- Can you provide an example of a time when you had to adapt your approach to meet changing circumstances or data insights?
- How do you balance the need for data-driven decision-making with the importance of maintaining a human touch in your marketing communications?
ASSUMPTION: Candidates who demonstrate a strong fit with Canadian Blood Services' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic planning with tactical execution
- Working with legacy systems and processes
- Adapting to changes in the non-profit healthcare sector
- Managing a remote or hybrid team effectively
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to work in the non-profit healthcare sector and make a direct impact on patients' lives
- Canadian Blood Services' size and structure may offer more opportunities for growth and development than smaller organizations
- This role may require more frequent travel than other similar positions, given the organization's national scope
ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar opportunities.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle marketing strategy to improve donor retention and engagement
- Designing and implementing personalized omnichannel campaigns to enhance donor loyalty and customer lifetime value
- Optimizing donor contact strategies and campaign calendars to maximize key metrics and business impact
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Manager, Marketing - Lifecycle Marketing role.
❓ Key Questions to Ask During Interview
- How does Canadian Blood Services measure the success of its lifecycle marketing initiatives, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Integrated Marketing team and the wider organization?
- How does Canadian Blood Services support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the non-profit healthcare sector, and how can this role contribute to addressing them?
- How does Canadian Blood Services balance the need for innovation with the importance of maintaining operational excellence and reliability in its blood supply chain?
ASSUMPTION: Asking these questions will help you better understand the role, team, and organization, and demonstrate your interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Canadian Blood Services' mission, values, and recent projects
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
- If you are not selected for an interview, consider requesting feedback to improve your future applications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
