📌 Core Information
🔹 Job Title: Manager, Marketing & New Business
🔹 Company: Daniel J. Edelman Holdings
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting new business pursuits and marketing efforts for Edelman Canada
- Qualifying and vetting new business opportunities, creating presentations, and managing pitch logistics
- Leading external corporate marketing activities, including social media management, CRM management, and event planning
- Collaborating with cross-functional teams and senior leadership to drive strategic initiatives
- Working in a fast-paced environment with a growth mindset and positive outlook
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ New Business:
- Qualify and vet incoming new business opportunities
- Create introductory presentations for new business prospects
- Lead research to identify white space and potential targets
- Provide project management support for highly qualified new business pursuits
- Develop written content about Edelman, including capabilities, offerings, people, and case studies
- Coordinate pitch logistics, including scheduling meetings, setting agendas, documenting meeting notes, and advancing next steps
✅ Marketing:
- Oversee creation and publishing of content across social media channels
- Regularly update and manage website content
- Identify thought leadership opportunities for executives and provide executional support
- Serve as primary owner/manager of HubSpot and CRM contact databases
- Support annual Canadian Edelman Trust Barometer launch efforts and sector-specific reports
- Serve as key point of contact and executional support with brand partnerships
- Plan and manage corporate events and internal communications materials
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, requiring a well-rounded skill set and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited college or university, or equivalent relevant experience
Experience: A minimum of 5 years of relevant experience in public relations, communications, marketing, advertising, consulting, sales, or related fields
Required Skills:
- Strong project management skills
- Excellent writing ability and digital acumen
- Strong communication skills and attention to detail
- Ability to multitask, delegate, and manage assignments in a fast-paced environment
- Resilience and resourcefulness, with a solutions-oriented mindset
- Proficient in MS Office applications, specifically Microsoft PowerPoint, Word, and Excel
Preferred Skills:
- Experience using HubSpot or other CRM systems
- Comfortable navigating analytics tools (e.g., Pipeline, PowerBI)
- Ability to manage, inspire, and counsel multi-disciplinary and often senior teams
- Self-starter who can balance quick wins and results with strategic planning and consensus
ASSUMPTION: While experience in marketing and/or new business at an agency is a plus, Edelman welcomes individuals from all industries, backgrounds, and experiences.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager-level role in Toronto, the estimated salary range is CAD 80,000 - CAD 120,000 per year. This estimate takes into account the role's experience level, location, and the company's size.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional evening or weekend work may be required to support events or deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Edelman is a global public relations and communications firm, specializing in marketing, public affairs, corporate communications, crisis communications, and brand marketing.
Company Size: Edelman Canada has 2-10 employees, providing a close-knit and collaborative work environment.
Founded: Edelman was founded in 1952 by Daniel J. Edelman and has since grown into one of the world's largest and most respected communications firms.
Company Description:
- Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.
- The company's culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
- Edelman understands that diversity, equity, inclusion, and belonging (DEIB) transform colleagues, the company, clients, and communities.
Company Specialties:
- Public relations and communications
- Marketing and brand strategy
- Corporate affairs and public affairs
- Crisis communications and issues management
Company Website: edelman.com
ASSUMPTION: Edelman's focus on trust, boldness, empathy, and curiosity drives its approach to communications and client relationships.
📊 Role Analysis
Career Level: Managerial, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Managing Director of Edelman Canada and may oversee junior team members or interns.
Work Arrangement: On-site, with a flexible work-from-home policy for up to two days per week.
Growth Opportunities:
- Progression to a senior management or leadership role within Edelman
- Expanding expertise in marketing, new business development, or other areas of interest
- Cross-functional collaboration and learning opportunities across various practice groups and sectors
ASSUMPTION: This role offers a unique opportunity to gain exposure to multiple aspects of Edelman's business and develop a well-rounded skill set.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and a focus on employee well-being
Office Location(s): 5900 Wilshire Blvd, Los Angeles, California 90036, USA (global headquarters); Toronto, Ontario, Canada (local office)
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, food, and entertainment scene
- Edelman's Toronto office is centrally located, with easy access to public transportation and nearby amenities
- The city offers a mix of urban and outdoor living, with numerous parks, beaches, and recreational activities
Work Schedule: Standard business hours, Monday to Friday, with occasional evening or weekend work as needed
ASSUMPTION: Edelman's Toronto office provides a dynamic and engaging work environment that fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Managing Director
- Background check and reference verification
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Adaptability and resilience in a fast-paced environment
- Cultural fit and alignment with Edelman's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing, communications, or new business development work
- Research Edelman's values and be ready to discuss how your personal values align with the company's
ATS Keywords: Marketing, New Business, Edelman, Toronto, Project Management, Communications, CRM, Social Media, Event Planning, Thought Leadership
ASSUMPTION: Edelman's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- HubSpot or other CRM systems
- Analytics tools (e.g., Pipeline, PowerBI)
- Social media platforms (LinkedIn, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are common in marketing and communications, with a focus on collaboration, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Boldness is possibility
- Empathy is progress
- Curiosity is momentum
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Strategic and solutions-oriented
Self-Assessment Questions:
- How do your personal values align with Edelman's core values?
- Can you provide an example of a time when you demonstrated boldness, empathy, and curiosity in a professional setting?
- How do you approach multitasking and managing multiple projects in a fast-paced environment?
ASSUMPTION: Edelman's culture emphasizes boldness, empathy, and curiosity, with a focus on collaboration, adaptability, and strategic thinking.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Adapting to shifting priorities and deadlines
- Balancing quick wins and results with strategic planning and consensus
- Working in a close-knit team with a high level of collaboration and communication
ASSUMPTION: These challenges are inherent in a dynamic and fast-paced marketing and new business development role, requiring strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing or communications manager roles, this position offers unique exposure to new business development and cross-functional collaboration
- Edelman's focus on trust and boldness sets it apart from other communications firms, with a strong emphasis on strategic and innovative thinking
- This role provides an opportunity to grow and develop skills in both marketing and new business development, with potential for career progression within the company
ASSUMPTION: This role offers a unique blend of marketing and new business development responsibilities, with opportunities for growth and collaboration within Edelman.
📝 Sample Projects
- Developing and executing a social media campaign to promote Edelman's thought leadership content
- Managing a new business pitch process, from initial research to final presentation, resulting in a successful client win
- Planning and executing a corporate event, such as the annual Canadian Edelman Trust Barometer launch, with a focus on stakeholder engagement and media relations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from creative execution to strategic planning and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Edelman Canada?
- How does Edelman support the growth and development of its employees, particularly in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Edelman approach work-life balance, particularly for managers in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, growth opportunities, and expectations, allowing candidates to better understand the position and assess their fit within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing, communications, or new business development work
- Research Edelman's values and be ready to discuss how your personal values align with the company's
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
