📌 Core Information
🔹 Job Title: Manager, Marketing Operations
🔹 Company: Instructure
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic partnership with Marketing field teams to guide lead process, systems, and business intelligence strategy
- Cross-functional collaboration with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams
- Driving innovation and growth opportunities across the Marketing organization
- Overseeing tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
ASSUMPTION: This role requires a strong background in Marketing Operations and a proven track record of driving growth through technology, process, and innovation.
📋 Key Responsibilities
✅ Lead and develop the Marketing Operations team, fostering a culture of growth and innovation
✅ Collaborate with cross-functional teams to drive strategic initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
✅ Monitor and analyze Marketing performance data, from awareness to acquisition to renewal, and identify trends to inform decision-making
✅ Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
✅ Manage complex projects and execute marketing initiatives, driving growth and innovation across the organization
ASSUMPTION: This role requires strong leadership, collaboration, and communication skills, as well as the ability to manage relationships with senior stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 5 years as a Marketing Operations Manager or similar Operations role, with experience in Marketing preferred
Required Skills:
- Proven expertise in Marketing operations, business analysis, and program management
- Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
- Experience implementing and iterating upon Marketing tools and platforms
- Strong understanding of marketing methodologies and best practices
- Strong understanding of marketing operations methodologies and best practices
Preferred Skills:
- Experience driving a roadmap cross-functionally
- Proven ability to manage relationships with senior stakeholders
- Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
ASSUMPTION: Candidates with experience in a similar role within the Marketing industry will be best suited for this position.
💰 Compensation & Benefits
Salary Range: $102,000 - $125,000 per year
Benefits:
- Competitive salary and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D insurance
- Tuition reimbursement
- Paid time off, 11 paid holidays, and flexible work schedules
- LifeStyle Spending Account
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Operations Manager role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Instructure is a cloud-based software-as-a-service (SaaS) company that provides learning management systems (LMS) and other educational technology solutions
- The company's flagship product is Canvas, a learning management platform used by educational institutions and businesses worldwide
- Instructure also offers Bridge, a learning and engagement platform for businesses, and Portfolium, a digital portfolio platform for students and professionals
Company Specialties:
- Education
- Learning management system
- Software as a service
- Education platform
- Employee engagement
- Corporate learning
- Education technology
- Assessment management system
- Digital badging
- Video learning
- Course catalog system
- Assessments
- Education analytics
- Technology adoption
- Student pathways
- Student engagement
Company Website: http://www.instructure.com
ASSUMPTION: Instructure is a well-established company in the e-learning industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports to the Director of Marketing Strategy & Operations
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to advance to a director or vice president role within the Marketing organization
- Opportunities to lead cross-functional projects and drive strategic initiatives
- Chance to gain experience in a growing, innovative company within the e-learning industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the Marketing organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in Salt Lake City, Utah; Sydney, Australia; and London, UK
Office Location(s): 6330 South 3000 East, Suite 700, Salt Lake City, Utah 84121, US; Level 1, 17-19 Bridge Street, New South Wales, AU; 6th Floor, One Pancras Square, London N1C 4AG, GB
Geographic Context:
- The United States is the primary market for Instructure, with a strong focus on remote work and flexibility
- Instructure has a global presence, with offices in Australia and the UK, and customers worldwide
- The company's remote-friendly culture fosters collaboration and innovation among team members across different time zones
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and a results-driven approach
ASSUMPTION: The remote-friendly work environment at Instructure offers candidates the opportunity to work from home or in one of the company's offices, with a focus on results and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Director of Marketing Strategy & Operations
- Background check and offer extension
Key Assessment Areas:
- Marketing operations expertise and experience
- Leadership and team development skills
- Cross-functional collaboration and stakeholder management
- Data analysis and performance tracking abilities
- Problem-solving and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant Marketing Operations experience and skills
- Demonstrate your understanding of Instructure's products and the e-learning industry
- Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills
ATS Keywords: Marketing Operations, Marketing, Business Analysis, Program Management, Data Analytics, Forecasting, Performance Tracking, Leadership, Collaboration, Project Management, Communication, Interpersonal Skills, Problem-Solving, Adaptability, Innovation, Growth Strategy, Stakeholder Management
ASSUMPTION: Instructure's application process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the Marketing organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Demandbase/6sense
- Bizzabo
- Qualified
- LeanData
- Google Analytics
- Canvas LMS
- Bridge
- Portfolium
ASSUMPTION: Candidates should have experience with Marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Fun
Work Style:
- Remote-friendly and flexible
- Results-driven and focused on outcomes
- Collaborative and cross-functional
- Innovative and open to new ideas
- Focused on customer success and satisfaction
Self-Assessment Questions:
- Do you thrive in a remote-friendly, flexible work environment?
- Are you comfortable collaborating with cross-functional teams and managing relationships with senior stakeholders?
- Do you have a proven track record of driving growth and innovation through technology, process, and marketing practices?
- Are you passionate about education and the e-learning industry?
ASSUMPTION: Instructure values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer success and satisfaction.
⚠️ Potential Challenges
- Managing a remote team and fostering a culture of growth and innovation in a virtual environment
- Balancing the needs and priorities of multiple Marketing teams and cross-functional partners
- Keeping up with the latest trends and best practices in Marketing Operations and the e-learning industry
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The Manager, Marketing Operations role at Instructure presents unique challenges and opportunities for growth and development within the Marketing organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Director role in other companies within the e-learning industry
- However, Instructure's focus on innovation and growth sets it apart from other companies in the industry
- This role offers the opportunity to work with a wide range of Marketing teams and cross-functional partners, driving strategic initiatives and growth across the organization
ASSUMPTION: While this role is similar to other Marketing Operations roles in the industry, Instructure's unique culture and focus on innovation make it a standout opportunity for the right candidate.
📝 Sample Projects
- Implementing and optimizing a new Marketing Automation platform to improve lead management and nurturing
- Developing and executing a comprehensive data analysis and reporting strategy to inform decision-making and drive growth
- Managing a cross-functional team to execute a large-scale event or campaign, from planning and logistics to post-event analysis and optimization
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, highlighting the strategic and cross-functional nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing organization, and how this role fits into that structure?
- How does Instructure support the professional development and growth of its Marketing Operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Instructure measure the success of its Marketing Operations initiatives, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the Marketing organization, and how can this role help to address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Marketing Operations experience and skills, and explain how you can contribute to Instructure's mission and values
- Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills, as well as your understanding of Instructure's products and the e-learning industry
- If selected for an interview, be prepared to discuss your approach to Marketing Operations, data analysis, and strategic initiative management
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
