📌 Core Information
🔹 Job Title: Manager, Marketing Operations
🔹 Company: Fastly
🔹 Location: Hybrid (San Francisco, Denver, or New York)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing technology platforms
- Designing and auditing lead ingestion processes
- Supporting marketing campaigns and ensuring accurate tracking
- Analyzing marketing performance metrics and providing actionable insights
- Leading a team of three marketing operations professionals
- Improving marketing operations processes and staying updated with industry trends
- Evaluating new technologies and recommending tools that align with team needs
ASSUMPTION: This role requires a strong background in marketing operations and a deep understanding of marketing automation best practices.
📋 Key Responsibilities
✅ Oversee the function and optimization of marketing technology platforms, including Marketo, Leandata, Drift, and OneTrust
✅ Design and audit lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams
✅ Support the marketing team in setting up and deploying campaigns across various channels
✅ Monitor and analyze marketing performance metrics to provide actionable insights
✅ Lead a team of three marketing operations professionals, managing daily prioritization of inbound requests and establishing scalable processes
✅ Continuously evaluate and improve marketing operations processes for efficiency and scalability
✅ Evaluate new technologies that can enhance marketing performance and simplify the tech stack
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of lead management processes.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5-10 years of experience in marketing operations, with a focus on lead management and marketing automation
Required Skills:
- Mastery in Marketo, including operational program setup, lead lifecycle configuration, campaign execution, and system governance
- Experience designing and managing lead routing logic, scoring models, and marketing-to-sales handoff processes in a B2B environment
- Strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo, and other marketing and sales platforms work together
- Proven ability to audit and optimize lead ingestion workflows, ensuring clean data, reliable syncs, and scalable processes
- Experience leading sprint planning, organizing team workflows, and overseeing delivery of martech and campaign operations support
- Excellent communication skills with the ability to partner cross-functionally, translate requirements into technical solutions, and build strong relationships across SalesOps, Business Systems, and Marketing
- A collaborative and thoughtful leader who can mentor a small team, foster growth, and drive accountability
Preferred Skills:
- Experience with Marketo Measure (Bizible) or other attribution tracking platforms, and understanding of multi-touch attribution models
- Experience using Marketo Velocity scripting to personalize email content at scale using dynamic variables, custom objects, and advanced logic
- Experience in HTML/CSS and basic JavaScript to build or customize landing pages and forms within Marketo or other marketing platforms
ASSUMPTION: The ideal candidate will have a proven track record in marketing operations and a strong understanding of marketing automation tools and processes.
💰 Compensation & Benefits
Salary Range: $129,470 to $172,632 per year
Benefits:
- Medical, dental, and vision insurance
- Family planning, mental health support, and employee assistance program
- Life, disability, and accident insurance
- Flexible vacation policy and up to 18 days of accrued paid sick leave
- 401(k) with company match and employee stock purchase program
- 11 paid local holidays and 11 paid company wellness days
Working Hours: This position will require you to be available during core business hours.
ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change. Benefits are comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Fastly operates in the software development industry, specifically focusing on edge cloud platforms that enable better online experiences.
Company Size: Fastly is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Fastly was founded in 2011 and is headquartered in San Francisco, California, with additional offices in Denver, Colorado, and New York, New York.
Company Description:
- Fastly helps places like Reddit, Pinterest, Stripe, Neiman Marcus, The New York Times, Epic Games, and GitHub do more with their websites and applications.
- Fastly's edge cloud platform enables customers to deliver better online experiences by processing, serving, and securing their applications as close to their end-users as possible.
- Fastly's platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development.
Company Specialties:
- CDN (Content Delivery Network)
- Web Performance
- Video and Streaming
- Cloud Security
- Load Balancing
- Cloud
- Edge Computing
Company Website: www.fastly.com
ASSUMPTION: Fastly is a well-established company with a strong focus on innovation and customer success in the edge cloud platform industry.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Manager, Marketing Operations will report directly to the Senior Director of Marketing and will lead a team of three marketing operations professionals.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office three days per week (typically Tuesday, Wednesday, and Thursday).
Growth Opportunities:
- As Fastly continues to grow, there may be opportunities for the Manager, Marketing Operations to expand their team or take on additional responsibilities.
- Fastly's focus on innovation and customer success creates an environment where employees can learn and grow professionally.
- Fastly offers a comprehensive benefits package, including a 401(k) with company match and an employee stock purchase program, providing employees with opportunities to invest in their future.
ASSUMPTION: The Manager, Marketing Operations role offers significant growth potential and the opportunity to make a meaningful impact on Fastly's marketing operations and overall business success.
🌍 Location & Work Environment
Office Type: Fastly's offices are modern and collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Fastly has offices in San Francisco, Denver, and New York, with the Manager, Marketing Operations position being based out of one of these U.S.-based offices.
Geographic Context:
- San Francisco, California: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate, San Francisco offers a dynamic urban environment with numerous amenities and attractions.
- Denver, Colorado: As the capital and most populous city of Colorado, Denver is known for its outdoor recreation opportunities, cultural attractions, and growing tech industry. It offers a high quality of life with a lower cost of living compared to many other major U.S. cities.
- New York, New York: As the most populous city in the United States, New York is a global hub for finance, media, fashion, and entertainment. It offers a fast-paced, multicultural environment with endless opportunities for personal and professional growth.
Work Schedule: This role requires employees to be available during core business hours. The work schedule is flexible, allowing employees to balance their personal and professional responsibilities.
ASSUMPTION: The location of the Manager, Marketing Operations role will depend on the employee's preference and the company's hiring needs. Each office location offers a unique blend of urban living, cultural attractions, and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Fastly talent acquisition team
- Technical assessment or case study to evaluate the candidate's marketing operations skills
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in marketing automation tools, with a focus on Marketo
- Lead management and routing experience in a B2B environment
- Ability to analyze marketing performance metrics and provide actionable insights
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Problem-solving and process improvement abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience and relevant skills
- Demonstrate your understanding of Fastly's edge cloud platform and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing your marketing automation tool proficiency and brushing up on your lead management knowledge
- Research Fastly's company culture and be prepared to discuss how your values align with the company's mission and values
ATS Keywords: Marketing Operations, Marketo, Lead Management, Campaign Operations, Data Analysis, Team Leadership, Process Improvement, Tool Strategy, Collaboration, Marketing Automation, Salesforce, HTML, CSS, JavaScript, Attribution Tracking, Dynamic Variables
ASSUMPTION: Fastly's application process is designed to evaluate candidates' technical skills, leadership potential, and cultural fit. The interview process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Marketo
- Leandata
- Drift
- OneTrust
- Salesforce
- HTML
- CSS
- JavaScript
- Marketo Measure (Bizible)
- Marketo Velocity
ASSUMPTION: The Manager, Marketing Operations role requires proficiency in marketing automation tools, with a focus on Marketo. Familiarity with other marketing technologies and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Fastly values innovation, customer success, and collaboration. The company fosters a culture of continuous learning and improvement.
- Fastly is committed to diversity, equity, and inclusion, creating an environment where employees feel comfortable bringing their authentic selves to work.
- Fastly values transparency, accountability, and results-driven decision-making.
Work Style:
- Fastly's work environment is collaborative and dynamic, with a strong focus on teamwork and cross-functional collaboration.
- Fastly values a growth mindset and encourages employees to take ownership of their personal and professional development.
- Fastly offers a flexible work arrangement, allowing employees to balance their personal and professional responsibilities.
Self-Assessment Questions:
- Do you have a proven track record in marketing operations and a strong understanding of marketing automation tools and processes?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
- Are you comfortable working in a hybrid or remote work arrangement, with a focus on results and accountability?
ASSUMPTION: Fastly's company culture values innovation, collaboration, and a growth mindset. Candidates who align with these values and are committed to continuous learning and improvement will thrive in the company's work environment.
⚠️ Potential Challenges
- The Manager, Marketing Operations role requires a strong technical background in marketing automation tools and a deep understanding of lead management processes. Candidates without the necessary experience may struggle to meet the role's requirements.
- Fastly's hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment. Candidates should be comfortable working in a hybrid setting and balancing their personal and professional responsibilities.
- The Manager, Marketing Operations role requires strong leadership and team management skills. Candidates without experience in leading teams may face challenges in effectively managing their team and driving results.
- Fastly's focus on innovation and continuous improvement may present challenges for candidates who prefer a more stable and predictable work environment. Candidates should be comfortable working in a dynamic, fast-paced environment and embracing change.
ASSUMPTION: The Manager, Marketing Operations role offers significant growth potential and the opportunity to make a meaningful impact on Fastly's marketing operations and overall business success. However, the role also presents challenges that require candidates to have a strong technical background, leadership skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- The Manager, Marketing Operations role is similar to other marketing operations management positions, but with a focus on Fastly's edge cloud platform and unique company culture.
- Fastly's industry-specific context and focus on innovation set it apart from other companies in the software development industry.
- The career path for the Manager, Marketing Operations role may vary depending on the candidate's experience level, skills, and personal goals. Fastly offers opportunities for growth and development within the marketing operations team and across the organization.
ASSUMPTION: The Manager, Marketing Operations role offers a unique blend of technical, leadership, and strategic responsibilities, making it an attractive opportunity for candidates with a strong background in marketing operations and a commitment to continuous learning and improvement.
📝 Sample Projects
- Implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing lead routing logic to enhance lead-to-sale handoff efficiency and conversion rates
- Developing and executing a marketing campaign to launch a new product or feature, with a focus on accurate tracking and reporting mechanisms
ASSUMPTION: The Manager, Marketing Operations role requires a strong technical background in marketing automation tools and a deep understanding of lead management processes. Candidates should be prepared to provide examples of their marketing operations experience and the impact they have made in previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Manager, Marketing Operations role in the first 90 days?
- How does the Manager, Marketing Operations role collaborate with other teams, such as Sales and Business Systems?
- What are the most significant challenges facing the marketing operations team, and how can this role address them?
- How does Fastly support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for the Manager, Marketing Operations role, and how are they tracked and reported?
ASSUMPTION: The interview process for the Manager, Marketing Operations role is designed to evaluate candidates' technical skills, leadership potential, and cultural fit. Candidates should be prepared to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience and relevant skills
- Prepare for the technical assessment or case study by reviewing your marketing automation tool proficiency and brushing up on your lead management knowledge
- Research Fastly's company culture and be prepared to discuss how your values align with the company's mission and values
- Follow up with Fastly's talent acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
