1. **Marketing Automation & Tech Stack Management:** Own and manage the marketing automation platform (HubSpot) and ensure its integration with CRM systems (Salesforce preferred). Design, build, and optimize end-to-end campaign workflows including email marketing, lead nurturing, and scoring logic. Manage integrations with tools like Comvergence, ZoomInfo, LinkedIn, and others.
2. **Performance Measurement & Analytics:** Define and track key marketing KPIs including MQLs, lead velocity rate, funnel conversion rates, CAC, and ROI. Develop and maintain dashboards for campaign performance, attribution models, and pipeline influence metrics. Partner with RevOps to ensure marketing data is clean, structured, and mapped to revenue outcomes.
3. **Process & Campaign Operations:** Build scalable marketing processes (lead lifecycle, campaign ops, budget tracking). Ensure SLA adherence between marketing and sales teams for lead handoffs and follow-ups. Standardize campaign briefs, tagging taxonomy, and UTM governance.
4. **System Governance & Data Hygiene:** Maintain data quality and compliance (GDPR, CAN-SPAM) across platforms. Conduct regular audits of systems to ensure optimal performance, clean segmentation, and deduplication. Own user provisioning, system configurations, and marketing tech stack scalability.
5. **Strategic Collaboration & Stakeholder Management:** Collaborate with content, growth, and demand gen teams to bring operational excellence to campaign execution. Partner with sales and SDR teams to refine lead scoring models and feedback loops. Act as the point of contact between marketing, analytics, and RevOps teams for all ops-related needs.
**📋 Key Responsibilities**
🔹 **Marketing Automation & Tech Stack Management:**
- Own and manage the marketing automation platform (HubSpot) and ensure its integration with CRM systems (Salesforce preferred).
- Design, build, and optimize end-to-end campaign workflows including email marketing, lead nurturing, and scoring logic.
- Manage integrations with tools like Comvergence, ZoomInfo, LinkedIn, and others.
🔹 **Performance Measurement & Analytics:**
- Define and track key marketing KPIs including MQLs, lead velocity rate, funnel conversion rates, CAC, and ROI.
- Develop and maintain dashboards for campaign performance, attribution models, and pipeline influence metrics.
- Partner with RevOps to ensure marketing data is clean, structured, and mapped to revenue outcomes.
🔹 **Process & Campaign Operations:**
- Build scalable marketing processes (lead lifecycle, campaign ops, budget tracking).
- Ensure SLA adherence between marketing and sales teams for lead handoffs and follow-ups.
- Standardize campaign briefs, tagging taxonomy, and UTM governance.
🔹 **System Governance & Data Hygiene:**
- Maintain data quality and compliance (GDPR, CAN-SPAM) across platforms.
- Conduct regular audits of systems to ensure optimal performance, clean segmentation, and deduplication.
- Own user provisioning, system configurations, and marketing tech stack scalability.
🔹 **Strategic Collaboration & Stakeholder Management:**
- Collaborate with content, growth, and demand gen teams to bring operational excellence to campaign execution.
- Partner with sales and SDR teams to refine lead scoring models and feedback loops.
- Act as the point of contact between marketing, analytics, and RevOps teams for all ops-related needs.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field.
**Experience:**
- 8+ years of experience in B2B marketing operations.
- Proven experience with HubSpot and Salesforce.
**Required Skills:**
- Strong interpersonal skills and project management abilities.
- Ability to identify gaps in data, analyze problems, design data solutions, and articulate requirements to technical and business teams.
- Proven skills in customer insights, analytics, segmentation, modeling/prioritization, funnel optimization, test planning, marketing, and campaign analysis.
- Experience in data integration and data quality processes.
- Ability to manage “Big” and “Small” data, determining key aspects useful to stakeholders.
- Conversant with data analysis tools like Excel, MySQL, R, and Tableau.
**Preferred Skills:**
- MBA or Bachelors degree in statistics/science, engineering, or another quantitative field.
**💰 Compensation & Benefits**
**Salary Range:** INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a role of this level and location)
**Benefits:**
- Comprehensive health insurance coverage.
- Retirement plan contributions.
- Generous vacation and leave policies.
- Employee stock options or other equity compensation.
- Professional development opportunities and training.
- Flexible work arrangements and remote work options.
- Performance bonuses and other incentives.
**Working Hours:** Full-time, 40 hours per week.
**📌 Applicant Insights**
**Company Context:**
- **Industry:** Advertising Services.
- **Company Size:** 501-1,000 employees.
- **Founded:** 2000.
- **Company Description:** InMobi Advertising builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.
- **Company Specialties:** Global Mobile Ad Platform, Mobile Advertising, Discovery Platform for Consumers, App Developers, Mobile App Marketing, Mobile App Monetization, Performance Marketing, Video Advertising, Native Ads, Mobile Video, Mobile Programmatic Video, Mobile App Remarketing, Mobile App Exchange, Mobile Commerce, Vertical Video, Interactive Video, Growth Marketing, Retargeting, Mobile Marketing, and App Publishers.
**Role Analysis:**
- **Career Level:** Mid-level to senior.
- **Reporting Structure:** Reports directly to the Head of Marketing Operations or a similar role.
- **Work Arrangement:** On-site, full-time, with potential for remote work options.
- **Growth Opportunities:** Potential career progression into senior roles within marketing operations or related fields.
**Location & Work Environment:**
- **Office Type:** Modern, collaborative office space with state-of-the-art facilities.
- **Office Location:** Bengaluru, Karnataka, India.
- **Geographic Context:** Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry, diverse culture, and moderate climate.
- **Work Schedule:** Standard office hours with flexible work arrangements and remote work options available.
**💼 Interview & Application Insights**
- **Typical Process:** Initial phone or video screening, followed by multiple on-site or virtual interviews with stakeholders, including the hiring manager and team members.
- **Key Assessment Areas:** Problem-solving skills, data analysis and interpretation, process improvement mindset, and cultural fit.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data analysis, and process improvement experience.
- Research the company and its products to demonstrate your enthusiasm and understanding of the role.
- **ATS Keywords:** Marketing automation, HubSpot, Salesforce, data analysis, analytics, project management, customer insights, segmentation, funnel optimization, data integration, data quality, campaign analysis, BI, strategic planning, forecasting, MySQL.
**🛠 Cultural Fit Considerations**
- **Company Values:** Think big, be passionate, show accountability, and take ownership with freedom.
- **Work Style:** Collaborative, innovative, data-driven, and focused on continuous improvement.
- **Self-Assessment Questions:**
- How do you approach identifying gaps in data and designing data solutions?
- Can you provide an example of a time when you optimized a marketing funnel or improved campaign performance through data analysis?
- How do you ensure data quality and compliance in marketing operations?
- Describe your experience with marketing automation tools like HubSpot and CRM systems like Salesforce.
- How do you collaborate with cross-functional teams to refine lead scoring models and feedback loops?
**⚠️ Potential Challenges**
- **Role-Specific Challenges:** Managing a large volume of data and ensuring data quality across multiple platforms and tools.
- **Company-Specific Challenges:** Working in a fast-paced, dynamic environment with frequent changes and priorities.
- **Location-Specific Challenges:** Navigating traffic and commuting in a bustling city like Bengaluru.
**📈 Similar Roles Comparison**
- **Role Differences:** This role focuses more on marketing operations and data analysis, while similar roles may emphasize more on campaign management or strategy.
- **Industry-Specific Context:** The advertising industry is dynamic and competitive, with a strong focus on data-driven decision-making and continuous innovation.
**📝 Sample Projects**
- **Role-Specific Projects:** Optimizing campaign workflows in HubSpot, integrating new tools with Salesforce, or developing dashboards for campaign performance analysis.
- **Industry-Specific Projects:** Conducting market research on consumer behavior, analyzing competitor strategies, or developing data-driven marketing strategies for mobile apps.
**❓ Key Questions to Ask During Interview**
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing operations team members?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact in that timeframe?
- How does the company measure the success of its marketing operations, and what key metrics should I focus on?
- What are the most important aspects of the company culture that I should be aware of as a new team member?
**📐 Next Steps for Applicants**
To apply for this position:
- Submit your application through the [Application URL](https://inmobi.com/careers).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for phone or video screening interviews and subsequent on-site or virtual interviews with stakeholders.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions.
- If you are offered the position, carefully review the offer and negotiate terms as needed before accepting.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
