📌 Core Information
🔹 Job Title: Manager, Marketing Operations and Analytics
🔹 Company: Informa Group Plc.
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Boston, New York City, Washington D.C., Portland areas)
🚀 Job Overview
Key aspects of this role include:
- Overseeing reporting and analytics for marketing operations
- Managing complex projects across the Corporate Marketing team
- Owning third-party vendor relationships
- Collaborating with various teams to implement strategies that deliver measurable results
ASSUMPTION: This role requires a balance of analytical, project management, and stakeholder communication skills. It involves working with multiple teams and managing complex projects, so strong organizational skills and the ability to influence without authority are crucial.
📋 Key Responsibilities
✅ Innovation & Project Management: Manage the project roadmap for the Marketing Operations team, provide quality assurance on outgoing deliverables, monitor and analyze campaign performance metrics to measure success and identify areas for improvement.
✅ Operational Efficiency & Technology Integration: Oversee and help optimize operational processes to maximize effectiveness and efficiency, lead and maintain the Marketo platform, develop and optimize marketing campaign processes, provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs.
✅ Leadership & Team Development: Identify opportunities for growth and development within the team to support long-term success, mentor and support team members on marketing automation best practices, generate regular reports on marketing activities, provide insights and recommendations to senior management, develop knowledge of core product offerings, audience selection, marketing tactics, and clients.
ASSUMPTION: This role involves a mix of strategic planning, hands-on project management, and team leadership. It requires a strong understanding of marketing operations and analytics, as well as the ability to work effectively with various teams across the organization.
🎯 Required Qualifications
Education: Likely to have B.S/B.A. in Marketing, Business, or related field experience
Experience: 4-6 years of marketing operations and project management experience
Required Skills:
- Expertise in Marketo, Salesforce, and Zapier
- Familiarity with Drift, LeanData, WordPress, and Tableau
- Strong understanding of data privacy (GDPR, CAN-SPAM)
- Ability to influence without authority and lead through uncertainty
- Highly organized and able to balance multiple priorities simultaneously
Preferred Skills:
- Experience with marketing automation and analytics tools
- Knowledge of additional marketing technologies and platforms
ASSUMPTION: Candidates should have a strong background in marketing operations and project management, with a deep understanding of marketing automation tools and data privacy regulations. Familiarity with additional marketing technologies and platforms is a plus.
💰 Compensation & Benefits
Salary Range: $97,750 - $120,000 based on experience
Benefits:
- Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great Community: a welcoming culture with in-person and online social events, charity day, and active colleague groups and networks
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too
- Career Opportunity: bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision, and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
- Recognition for great work, with global awards and kudos programs
- International collaboration with teams around the world
ASSUMPTION: The salary range provided is based on the company's listing and is subject to change. Benefits are comprehensive and include various perks aimed at promoting work-life balance, professional development, and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects but may also have more structured processes and hierarchies.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, listed on the UK's FTSE 100.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, including Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, F1000, and many more.
- Informa offers a range of benefits, including competitive salaries, comprehensive benefits packages, and opportunities for professional development and growth.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, established company with a diverse range of brands and specialties. It offers a comprehensive benefits package and opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, project management, and team leadership skills.
Reporting Structure: The Manager, Marketing Operations and Analytics reports directly to the Senior Director, Corporate Marketing.
Work Arrangement: This role is hybrid, with the option to work from the company's offices in the Boston, New York City, Washington D.C., or Portland areas.
Growth Opportunities:
- This role offers opportunities to develop leadership and project management skills.
- As part of a large company, there may be opportunities for internal job moves and career progression.
- The role's focus on analytics and reporting also presents opportunities to grow expertise in these areas.
ASSUMPTION: This role provides opportunities for professional growth and development, both within the marketing operations function and across the broader organization.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has multiple offices worldwide, with this role based in the New York City area.
Office Location(s): 605 3rd Ave, New York, NY 10158, USA
Geographic Context:
- The New York City area offers a vibrant and dynamic work environment, with access to various cultural, recreational, and professional opportunities.
- The city is a major hub for the marketing and technology industries, providing ample networking and professional development opportunities.
- New York City has a high cost of living compared to other U.S. cities, which may impact compensation and benefits considerations.
Work Schedule: This role follows a standard full-time work schedule, with the option for flexible work arrangements.
ASSUMPTION: Working in the New York City area offers unique opportunities for professional growth and development, but it also comes with a higher cost of living and potentially more competitive job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and team members
- Final interview with the senior director
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of marketing operations and analytics
- Project management skills and experience
- Ability to work effectively with various teams
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of marketing operations and analytics tools, as well as your ability to manage complex projects and work effectively with various teams.
- Showcase your strategic thinking and problem-solving skills through examples of past projects or challenges you've overcome.
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company.
ATS Keywords: Marketing Operations, Project Management, Marketing Automation, Analytics, Marketo, Salesforce, Data Privacy, Team Leadership, Stakeholder Communication, Strategic Planning
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Zapier
- Drift
- LeanData
- WordPress
- Tableau
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a strong understanding of marketing automation and analytics platforms, as well as experience with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Informa's values include championing specialists, connecting people with knowledge, and helping them learn more, know more, and do more.
- The company also emphasizes collaboration, innovation, and customer focus.
Work Style:
- Informa values a collaborative and inclusive work environment, with a focus on teamwork and knowledge-sharing.
- The company encourages innovation and continuous learning, with opportunities for professional development and growth.
- Informa's work style is dynamic and fast-paced, with a focus on delivering measurable results and driving business impact.
Self-Assessment Questions:
- Do you align with Informa's values and mission to champion specialists and connect people with knowledge?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating effectively with various teams?
- Do you have a strategic mindset and the ability to drive business impact through data-driven insights and innovative solutions?
ASSUMPTION: Candidates should assess their fit with Informa's values and work style, as well as their ability to thrive in a dynamic, fast-paced environment and collaborate effectively with various teams.
⚠️ Potential Challenges
- The role involves managing complex projects and working with various teams, which can be challenging and require strong organizational skills and the ability to influence without authority.
- The role may require working with legacy systems and processes, which can be time-consuming and frustrating.
- The role is based in the New York City area, which has a high cost of living and can be competitive in the job market.
- The role may require occasional travel to other Informa offices or client sites.
ASSUMPTION: While this role offers opportunities for professional growth and development, it also presents challenges that require strong organizational skills, the ability to work effectively with various teams, and adaptability in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to similar roles in smaller organizations, this role may offer more opportunities for career growth and exposure to diverse projects but may also have more structured processes and hierarchies.
- Compared to roles in other industries, this role may offer unique opportunities to work with leading brands and be exposed to world-shaping innovations in the B2B technology space.
- Compared to roles in other functions, this role may offer opportunities to develop leadership and project management skills, as well as expertise in marketing operations and analytics.
ASSUMPTION: This role offers unique opportunities for professional growth and development, but it also presents challenges and differences compared to similar roles in smaller organizations, other industries, or other functions.
📝 Sample Projects
- Managing a marketing automation platform migration, ensuring seamless integration with other marketing and CRM systems, and minimal disruption to ongoing campaigns and processes.
- Developing and optimizing marketing campaign processes to increase scale, drive efficiency, and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.
- Collaborating with designers and sales operations teams to implement and scale crucial strategies that deliver measurable results for multiple brands, such as creating and optimizing landing pages, email campaigns, and lead scoring models.
ASSUMPTION: These sample projects highlight the strategic, project management, and team leadership aspects of the role, as well as the importance of data-driven insights and integrated tech-stack for driving marketing effectiveness and efficiency.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Corporate Marketing department?
- How does this role fit into the broader marketing operations and analytics strategy for the company?
- What are the most pressing challenges facing the team, and how can this role help address them?
- How does Informa support the professional development and growth of its employees, particularly in marketing operations and analytics?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your understanding of the key aspects of the position and the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing operations, project management, and analytics.
- Prepare for interviews by researching Informa Group Plc. and the role's key responsibilities, as well as practicing your responses to common interview questions.
- If selected for an interview, be prepared to discuss your relevant experiences and how they align with the role's requirements and the company's values.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
