Manager, Marketing Operations

📌 Core Information

🔹 Job Title: Manager, Marketing Operations

🔹 Company: Qualys

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving data fluency and business insights across the marketing organization
• Developing and maintaining intuitive, dynamic dashboards using Salesforce and Tableau
• Overseeing marketing database strategy and ensuring data accuracy and completeness
• Collaborating cross-functionally to improve processes and drive business forward

ASSUMPTION: This role requires a high level of proficiency in data analysis and visualization, as well as strong communication skills to effectively work with various teams and stakeholders.

📋 Key Responsibilities

✅ Work with marketing leadership to identify and report on key performance indicators (KPIs)

✅ Develop, optimize, and maintain dashboards in Salesforce and Tableau

✅ Drive marketing database strategy and ensure data accuracy, completeness, and recency

✅ Facilitate key monthly/quarterly processes such as business reviews and other reports

✅ Partner with other teams, including Business Applications, Sales Operations, and Finance, on cross-functional projects

ASSUMPTION: This role involves a significant amount of data analysis and dashboard creation, requiring strong technical skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline)

Experience: 10+ years of experience in data engineering, business intelligence, or analytics

Required Skills:

• Fluency in Salesforce.com from a marketing team perspective
• Familiarity with common enterprise Martech tools such as Bizible, Marketo, and Salesforce
• Minimum 2 years of experience with BI tools such as Tableau or PowerBI
• High energy, self-starter with a passion for data and working in a fast-paced environment
• Proven ability to drive process improvements and continuous improvement approach

Preferred Skills:

• Experience with Salesforce Einstein Analytics
• Familiarity with marketing automation platforms

ASSUMPTION: Given the role's focus on data analysis and visualization, candidates with a strong background in data engineering, business intelligence, or analytics are most likely to succeed.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for similar roles in Pune)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Pune. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Qualys is a leading provider of disruptive cloud-based security, compliance, and IT solutions, with over 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100.

Company Size: Qualys has 1,001-5,000 employees globally, with offices in multiple countries. This size offers opportunities for growth and collaboration while maintaining a relatively flat organizational structure.

Founded: Qualys was founded in 1999 and has since grown to become a publicly traded company (NASDAQ: QLYS).

Company Description:

• Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.
• The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads, and web applications across on-premises, endpoints, servers, public and private clouds, containers, and mobile devices.

Company Specialties:

• Security SaaS
• Continuous Security
• Network Security
• IT Asset Visibility
• Container Security
• Cloud Security
• Web Application Security
• Policy Compliance
• PCI Compliance
• File Integrity Monitoring
• Certificate Security
• CyberSecurity Asset Management
• VMDR
• Vulnerability Management
• Patch Management
• Endpoint Detection and Response (EDR)

Company Website: qualys.com

ASSUMPTION: Working at Qualys offers opportunities to collaborate with a diverse, global team and contribute to cutting-edge security solutions for high-profile clients.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Senior Director of Marketing Operations.

Reporting Structure: The Marketing Operations Manager will report to the Senior Director of Marketing Operations and work closely with various marketing teams, as well as cross-functional teams such as Business Applications, Sales Operations, and Finance.

Work Arrangement: This role is on-site, based in Pune, India. However, Qualys offers flexible work arrangements, including remote work options.

Growth Opportunities:

• Advancement to a Senior Marketing Operations Manager or Director role within the marketing organization
• Expansion into other areas of the business, such as sales or product management
• Cross-functional collaboration and project work to gain exposure to different aspects of the business

ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization and across the broader business.

🌍 Location & Work Environment

Office Type: Qualys' Pune office is located in Panchshil Business Park, offering a modern, collaborative work environment with easy access to amenities.

Office Location(s): Survey No. 20, 10th to 16th Floor, Tower B, Panchshil Business Park, Pune, Mahārāshtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Mahārāshtra, known for its educational institutions, IT industry, and historical sites.
• The city offers a mix of traditional Indian culture and modern urban living, with a lower cost of living compared to major metropolitan areas like Mumbai or Bengaluru.
• Pune has a tropical savanna climate, with warm and humid weather throughout the year, and monsoon rains from June to September.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Qualys offers flexible work arrangements, including remote work options and adjusted hours as needed.

ASSUMPTION: Working in Pune offers a unique blend of cultural experiences and a lower cost of living, while still providing access to modern amenities and a thriving IT industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Senior Director of Marketing Operations
• On-site or video interview with the hiring manager and other team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in data analysis, visualization, and Salesforce
• Problem-solving and critical thinking abilities
• Communication and collaboration skills
• Cultural fit and alignment with Qualys' values

Application Tips:

• Highlight relevant experience and achievements in data analysis, visualization, and Salesforce in your resume and cover letter
• Prepare for technical interview questions related to data analysis, dashboard creation, and marketing database strategy
• Research Qualys' company culture and values to demonstrate your cultural fit

ATS Keywords: Salesforce, Tableau, PowerBI, Marketing Operations, Data Analysis, Dashboard Creation, Marketing Database Strategy, Business Intelligence, Data Engineering, Analytics

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• Tableau
• PowerBI
• Marketing automation platforms (e.g., Marketo, Bizible)
• Microsoft Office Suite

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily for data analysis, visualization, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Collaborative
• Continuously learning

Self-Assessment Questions:

• Do I have a strong passion for data and a proven track record of driving business insights?
• Am I comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do I possess strong communication skills and the ability to work effectively with various teams and stakeholders?

ASSUMPTION: Candidates who align with Qualys' company values and work style are most likely to thrive in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with large datasets and ensuring data accuracy and completeness
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the marketing organization and priorities

ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Compared to other Marketing Operations Manager roles, this position places a stronger emphasis on data analysis and visualization, requiring a higher level of technical proficiency in tools like Tableau or PowerBI.
• In the broader IT and security industry, this role is similar to other marketing operations positions, with a focus on driving data fluency, improving processes, and collaborating cross-functionally.
• Career-wise, this role can lead to advancement within the marketing organization or expansion into other areas of the business, such as sales or product management.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing organization and across the broader business, while also presenting challenges specific to the marketing operations function.

📝 Sample Projects

• Developing and maintaining a comprehensive dashboard to track marketing performance and KPIs
• Analyzing marketing data to identify trends, optimize campaigns, and improve ROI
• Collaborating with cross-functional teams to improve marketing and sales alignment and drive revenue growth

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and deliverables of the Marketing Operations Manager role at Qualys.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• How does Qualys support the professional development and growth of its employees?
• What is the typical career path for a Marketing Operations Manager at Qualys?
• How does this role collaborate with other teams, such as sales or product management?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, visualization, and marketing operations
• Prepare for technical interview questions related to data analysis, dashboard creation, and marketing database strategy
• Research Qualys' company culture and values to demonstrate your cultural fit
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.