Manager Marketing Operations

📌 Core Information

🔹 Job Title: Manager Marketing Operations

🔹 Company: The Canada Life Assurance Company

🔹 Location: London, Ontario & Toronto, Ontario

🔹 Job Type: Permanent Full Time

🔹 Category: Insurance

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 3+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a diverse team focused on planning, operations, and analytics within BMCI (Brand, Marketing, Communications, and Social Impact)
• Managing initiatives aimed at improving processes and collaboration across business units
• Providing consistent and reliable operational, platform, and analytic support
• Working with stakeholders to develop fact-based, data-driven solutions
• Providing leadership, oversight, and strategic direction to direct reports

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and team leadership. The ideal candidate will have experience in process improvement, project management, and leading teams.

📋 Key Responsibilities

✅ Lead a diverse, inclusive, and collaborative team dedicated to planning, operations, and analytics within BMCI

✅ Manage the delivery of initiatives focused on improving and optimizing processes and planning across BMCI, with crossover into other business units

✅ Provide consistent and reliable operational, platform, and analytic support to promote cross-team collaboration and enable informed decision-making

✅ Work with stakeholders to develop fact-based, data-driven solutions to meet company goals and address challenges

✅ Be an approachable, trusted source of knowledge and expertise on process and operations

✅ Provide leadership, oversight, and strategic direction to direct reports on the BMCI process and operations team, including management of team performance and development

✅ Play a leadership and/or supporting role in enabling training, processes, system management, and onboarding/offboarding activities for BMCI

✅ Take the lead on working with vendor and BMCI business partners to understand, communicate, and manage platform and process changes

✅ Support the identification, development, and builds of dashboards, and associated reporting and analysis to support BMCI leadership team and management

ASSUMPTION: This role involves a mix of strategic planning, operational execution, and team leadership. The ideal candidate will have experience in process improvement, project management, and leading teams.

🎯 Required Qualifications

Education: Post-secondary degree, certification, or comparable work experience

Experience: 3+ years of experience in a people leadership role, ideally leading project management resources

Required Skills:

• Strong leadership experience and experience in managing change
• Agile PM experience (asset)
• Experience and comfort working on ambiguous and fluid assignments
• Proven ability to think in a solution-oriented, innovative way
• Experience maintaining requirements, roadmap, and governance of strategic projects and programs
• Bring a positive, high energy, and passionate outlook to the job and can influence those around you

Preferred Skills:

• Experience in the insurance industry
• Fluency in French (asset)

ASSUMPTION: This role requires a strong leader with experience in process improvement, project management, and leading teams. Experience in the insurance industry and fluency in French are considered assets.

💰 Compensation & Benefits

Salary Range: CAD 80,700 - 141,400 annually (base salary only, does not represent other variable compensation components)

Benefits:

• Competitive benefits package
• Employee assistance program
• Retirement savings plan
• Employee discounts

Working Hours: 35-40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is the base salary only and does not include other variable compensation components. The benefits package is competitive and includes health, dental, and retirement savings plans, as well as employee discounts and an employee assistance program.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance and Wealth Management

Company Size: 10,001+ employees (large enterprise)

Founded: 1847 (as The Canada Life Assurance Company)

Company Description:

• Canada Life is a subsidiary of Great-West Lifeco Inc. and a member of the Power Corporation group of companies
• Focused on improving the financial, physical, and mental well-being of Canadians
• Offers a broad portfolio of financial and benefit plan solutions for individuals, families, businesses, and organizations

Company Specialties:

• Life insurance
• Health insurance
• Investment and retirement savings

Company Website: www.canadalife.com

ASSUMPTION: Canada Life is a large, established insurance company with a broad portfolio of financial and benefit plan solutions. It is part of a larger corporate group and has a strong focus on improving the well-being of Canadians.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the Director of Operations

Work Arrangement: Hybrid (3-4 days on-site per week)

Growth Opportunities:

• Potential to move into a more senior role within the operations or marketing departments
• Opportunities to lead larger projects or teams as the company continues to grow
• possibility to gain experience in different areas of the business through cross-functional projects

ASSUMPTION: This role offers opportunities for career growth within the operations or marketing departments, as well as the potential to gain experience in different areas of the business through cross-functional projects.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 330 University Avenue, Toronto, Ontario M5G 1R8, CA & 60 Osborne St N, Winnipeg, Manitoba R3C 1V3, CA

Geographic Context:

• London, Ontario: A mid-sized city with a population of approximately 383,822 (2016 census)
• Toronto, Ontario: The capital city of the province of Ontario, with a population of approximately 2.93 million (2021 census)
• Both cities offer a mix of urban and suburban living, with access to cultural attractions, recreational activities, and a range of housing options

Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for a hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively. The location in London, Ontario, provides a mid-sized city feel, while the Toronto, Ontario, location offers access to a larger urban center with more amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Leadership skills and experience
• Process improvement and project management experience
• Ability to work with stakeholders and manage change
• Problem-solving skills and strategic thinking
• Technical skills, such as dashboard development and data analysis

Application Tips:

• Highlight your leadership experience and process improvement projects in your resume
• Prepare examples of how you have managed change and worked with stakeholders in previous roles
• Demonstrate your problem-solving skills and strategic thinking in your interview responses
• Showcase your technical skills, such as dashboard development and data analysis, through relevant examples or portfolio pieces
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role

ATS Keywords: Marketing Operations, Process Improvement, Project Management, Leadership, Change Management, Data Analysis, Dashboard Development, Strategic Planning, Team Management, Vendor Management, Operational Support, Performance Management

ASSUMPTION: The interview process will focus on assessing the candidate's leadership skills, process improvement experience, and ability to work with stakeholders and manage change. The ideal candidate will have a strong track record in these areas and be able to demonstrate their skills through relevant examples and portfolio pieces.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Dashboard development tools (e.g., Power BI, Tableau)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite, project management tools, data analysis tools, and dashboard development tools. Familiarity with collaboration tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Collaboration
• Accountability

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Innovative
• Customer-focused

Self-Assessment Questions:

• How do you demonstrate integrity in your daily work?
• Can you provide an example of a time when you had to manage a difficult team dynamic and maintain a respectful work environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Canada Life values integrity, respect, excellence, collaboration, and accountability. The ideal candidate will demonstrate these values in their daily work and be able to provide specific examples of how they have embodied them in previous roles. Additionally, the ideal candidate will be results-driven, team-oriented, adaptable, innovative, and customer-focused.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing strategic planning and operational execution
• Working with stakeholders across multiple business units to manage change and improve processes
• Adapting to a hybrid work environment and managing team performance remotely
• Keeping up with industry trends and best practices in marketing operations and process improvement

ASSUMPTION: This role presents several challenges, including managing a diverse team, balancing strategic planning and operational execution, working with multiple stakeholders, adapting to a hybrid work environment, and staying current with industry trends. The ideal candidate will have experience overcoming these challenges and be able to demonstrate their ability to manage them effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations within the insurance industry, but similar roles may include:
• Operations Manager (Insurance)
• Process Improvement Manager (Insurance)
• Project Manager (Insurance)
• Marketing Manager (Insurance)
• Business Analyst (Insurance)

ASSUMPTION: While this role is unique in its focus on marketing operations within the insurance industry, similar roles may include operations manager, process improvement manager, project manager, marketing manager, and business analyst roles within the insurance industry. The ideal candidate will have experience in one or more of these related positions and be able to demonstrate their transferable skills.

📝 Sample Projects

• Developing and implementing a new project management process for the marketing department
• Creating and maintaining dashboards to track marketing campaign performance and ROI
• Leading a team to optimize marketing workflows and improve collaboration across business units
• Managing a cross-functional team to develop and launch a new marketing campaign
• Conducting a comprehensive review of marketing operations and recommending process improvements to senior leadership

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. The ideal candidate will have experience in similar projects and be able to provide specific examples of their accomplishments.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the BMCI department?
• How does this role fit into the overall marketing operations strategy for Canada Life?
• What are the key priorities for this role in the first 90 days?
• How does Canada Life support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially in a hybrid work environment?

ASSUMPTION: These interview questions are designed to help the candidate understand the team structure, role priorities, and company culture. The ideal candidate will be curious and ask thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your leadership experience, process improvement projects, and relevant skills
• Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
• If applicable, prepare examples or portfolio pieces that demonstrate your technical skills, such as dashboard development and data analysis
• Follow up with the hiring manager or recruiter one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.