📌 Core Information
🔹 Job Title: Manager - Marketing Ops
🔹 Company: Paytm
🔹 Location: Bengaluru, Karnataka & Noida, Uttar Pradesh
🔹 Job Type: On-roll
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing merchant and partner events
- Managing marketing workflows and processes
- Collaborating with cross-functional teams for campaign rollouts
- Monitoring and analyzing campaign performance
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Event & On-ground Activation Management: Plan and execute merchant and partner events, manage POSM, and work closely with sales and business teams.
✅ Marketing Operations & Process Management: Support marketing workflows, develop documentation, and maintain marketing budgets.
✅ Cross-Channel Coordination: Collaborate with teams across product marketing, social media, email, and growth to ensure operational consistency.
✅ Technology & Tooling: Use and manage marketing tools for campaign tracking, reporting, and asset management.
✅ Performance Monitoring & Reporting: Support reporting efforts by gathering and analyzing data from campaigns and digital channels.
ASSUMPTION: This role involves a mix of event planning, operational tasks, and data analysis, requiring a versatile skill set.
🎯 Required Qualifications
Education: Graduate/Post Graduate
Experience: 2-5 years of experience in marketing operations and event management
Required Skills:
- Event management
- Marketing operations
- Process management
- Cross-channel coordination
- Data analysis
- Campaign tracking
- Budget management
- Collaboration
- Reporting
- Performance monitoring
- Documentation
- Project management
- Asset management
- Segmentation
- Campaign optimization
Preferred Skills:
- Experience with marketing tools and software
- Fluency in local languages (Hindi, Tamil, etc.)
ASSUMPTION: Strong communication, organizational, and analytical skills are essential for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 LPA (Based on experience and skills)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock options
- Gym membership
- Food and travel allowances
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for marketing operations roles in India.
📌 Applicant Insights
🔍 Company Context
Industry: Paytm is a leading mobile payments and financial services distribution company in India, focusing on serving small businesses and consumers.
Company Size: Paytm has around 83 employees (LinkedIn). As a mid-sized company, it offers a more intimate work environment with opportunities for growth and impact.
Founded: Paytm was founded in 2010 and has since grown to become one of India's largest digital payment platforms.
Company Description:
- Paytm enables small businesses with payments and commerce solutions.
- It aims to serve half a billion Indians and bring them to the mainstream economy using technology.
- Paytm is known for its innovative approach to financial services and digital payments.
Company Specialties:
- Mobile payments
- Financial services
- Merchant services
- Digital wallet
Company Website: paytm.com
ASSUMPTION: Paytm's focus on small businesses and consumers sets it apart in the competitive financial services landscape in India.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in marketing operations and event management, looking to grow their careers in a dynamic and innovative company.
Reporting Structure: The Manager of Marketing Ops will likely report to the Head of Marketing or a similar role, working closely with various teams across the organization.
Work Arrangement: This is an on-site role with flexible working hours, allowing for a good work-life balance.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the company.
- Opportunities to work on diverse projects and campaigns, expanding skill sets and industry knowledge.
- Chance to contribute to Paytm's mission of serving half a billion Indians and bringing them to the mainstream economy.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Paytm's rapid expansion and innovative approach to the market.
🌍 Location & Work Environment
Office Type: Paytm's offices are modern and collaborative spaces, fostering a creative and innovative work environment.
Office Location(s): Bengaluru, Karnataka & Noida, Uttar Pradesh
Geographic Context:
- Bengaluru is the capital of Karnataka and India's leading tech hub, offering a vibrant culture and numerous opportunities for growth and networking.
- Noida is a bustling city in Uttar Pradesh, known for its proximity to Delhi and thriving IT industry.
Work Schedule: Full-time (40 hours/week) with flexible working hours, allowing for a good work-life balance.
ASSUMPTION: Both Bengaluru and Noida offer excellent opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round with senior leadership
Key Assessment Areas:
- Event planning and management skills
- Marketing operations and process management
- Data analysis and reporting
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in marketing operations, event management, and data analysis.
- Tailor your resume to emphasize skills and experiences mentioned in the job description.
- Prepare examples of successful events or campaigns you've managed, focusing on outcomes and impact.
- Demonstrate your understanding of Paytm's mission and how your skills align with the company's goals.
ATS Keywords: Event management, marketing operations, process management, cross-channel coordination, data analysis, campaign tracking, budget management, collaboration, reporting, performance monitoring, documentation, project management, asset management, segmentation, campaign optimization
ASSUMPTION: Paytm's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Event management software (e.g., Eventbrite, Bizzabo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing tools and software is preferred but not always required, as Paytm may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Empowerment and ownership
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and impact
- Openness to feedback and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong customer focus and a passion for delivering exceptional results?
- Are you open to feedback and continuous learning?
ASSUMPTION: Paytm values candidates who are adaptable, collaborative, and committed to delivering exceptional results in a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple events and campaigns simultaneously, requiring strong organizational skills and time management.
- Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills.
- Adapting to a fast-paced and ever-changing work environment, demanding flexibility and resilience.
- Analyzing and interpreting data to inform decision-making, requiring strong analytical skills and attention to detail.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on event management and cross-functional collaboration.
- In the Indian market, Paytm's focus on small businesses and consumers sets it apart from competitors, offering unique opportunities for impact and growth.
- Career progression in this role could lead to senior marketing positions or leadership roles within the company, depending on individual performance and organizational needs.
ASSUMPTION: This role offers a unique blend of event management, marketing operations, and data analysis, making it an attractive opportunity for versatile marketing professionals.
📝 Sample Projects
- Planning and executing a large-scale merchant event, including venue coordination, branding, logistics, and reporting.
- Managing POSM design, production, and timely deployment for multiple on-ground activations, ensuring brand consistency and maximizing impact.
- Supporting the rollout of a new merchant-facing campaign, collaborating with sales and business teams to ensure operational consistency and success.
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for this role, highlighting the opportunity for growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Paytm support the professional development and growth of its employees?
- Can you provide examples of successful marketing campaigns or events that the company has executed recently?
- How does Paytm measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in marketing operations, event management, and data analysis.
- Prepare examples of successful events or campaigns you've managed, focusing on outcomes and impact.
- Demonstrate your understanding of Paytm's mission and how your skills align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
