Manager, Marketing Strategy & CMO Office

📌 Core Information

🔹 Job Title: Manager, Marketing Strategy & CMO Office

🔹 Company: Pandora

🔹 Location: Copenhagen V, DK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and delivering strategic marketing initiatives and capability development
• Driving strategic projects and ensuring alignment with business priorities
• Leading the end-to-end delivery of the Global Marketing Academy
• Contributing to broader initiatives within the Strategy and CMO Office

ASSUMPTION: This role requires a well-rounded mix of strategic, analytical, and capability-building experience. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to influence and build partnerships across complex organizations.

📋 Key Responsibilities

✅ Drive and support the execution of complex, cross-functional strategic projects, ensuring alignment with business priorities and timely delivery

✅ Translate strategic direction into actionable workstreams, helping to shape project scopes, define timelines, and coordinate execution across global and regional teams

✅ Conduct in-depth analysis, including benchmarking, market research, and performance tracking, to inform strategic decision-making and identify opportunities for impact

✅ Partner closely with the Director of Strategy & CMO Office to provide structure, momentum, and clarity across key initiatives

✅ Develop high-quality communication materials tailored to senior leadership and executive audiences

✅ Lead the coordination of leadership forums and business meetings, including agenda setting, content development, and follow-up on outcomes and actions

✅ Maintain a clear overview of the CMO Office’s strategic roadmap, ensuring coherence and progress across initiatives

✅ Contribute to change management efforts by supporting communication, stakeholder engagement, and adoption of new ways of working

✅ Respond to ad-hoc strategic requests from the CMO and leadership team with agility, insight, and a solution-oriented mindset

✅ Lead the strategic direction and continuous evolution of the Global Marketing Academy to meet changing business and capability needs

✅ Design and deliver impactful learning journeys across marketing disciplines, from onboarding to expert-level development

✅ Collaborate with internal experts and external partners to shape curriculum, define priorities, and ensure high-quality delivery

✅ Promote engagement, track participation and outcomes, and use data to continuously improve the Academy’s effectiveness

✅ Strengthen onboarding experiences and elevate the annual Global Marketing Academy Summit as a flagship learning event

✅ Champion Responsible Marketing and support capability-building initiatives across the organization

ASSUMPTION: This role involves a mix of strategic project management and capability building. The ideal candidate will have experience in both areas and be able to adapt to the dynamic nature of the role.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: At least 4 years of experience in a combination of strategic project management and/or marketing disciplines

Required Skills:

• Strong analytical and strategic skills
• Excellent communication and storytelling skills
• Proven ability to structure and drive cross-functional initiatives in dynamic environments
• Ability to design practical, engaging materials tailored to specific audiences
• Strong project management skills and a high sense of ownership and structure
• Ability to influence and build partnerships across complex organizations

Preferred Skills:

• Experience in strategic consulting
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.

💰 Compensation & Benefits

Salary Range: DKK 600,000 - 800,000 per year (based on industry standards for a mid-level marketing manager in Denmark)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Beautiful Head Office in Copenhagen V with LEED Gold Certification

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Denmark. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pandora is the world's largest jewellery brand, specialising in the design, crafting, and marketing of accessible luxury jewellery made from high-quality materials.

Company Size: Pandora has 37,000 employees worldwide and is listed on the Nasdaq Copenhagen stock exchange. It generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Founded: Pandora was founded in 1982 and is headquartered in Copenhagen, Denmark.

Company Description:

• Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030.
• Recognised by the Financial Times as one of Europe's Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace.
• Pandora is dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.

Company Specialties:

• Retail
• Jewellery
• Luxury Goods
• Marketing
• Sales

Company Website: www.pandoragroup.com

ASSUMPTION: Pandora is a well-established company with a strong focus on sustainability and employee well-being. This role offers an opportunity to work for a global brand with a commitment to social responsibility.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Strategy & CMO Office

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing function
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on strategic projects and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire teams

Office Location(s): Copenhagen V, DK

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark
• Copenhagen is known for its high quality of life, vibrant culture, and rich history
• The office is located in the heart of the city, with easy access to public transportation

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The office environment is professional, dynamic, and inspiring, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Pandora's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of strategic projects you've led or contributed to, and be ready to discuss your approach and outcomes
• Research Pandora's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Marketing Strategy, CMO Office, Strategic Project Management, Marketing Academy, Capability Development, Change Management, Stakeholder Engagement, Curriculum Development, Learning Journey Design, Data Analysis, Project Management, Storytelling, Influencing, Engagement Promotion

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit. Preparation should include researching Pandora's company culture and values, as well as practicing strategic case studies and presenting relevant examples of past work.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Learning management systems (e.g., SAP Litmos, Cornerstone OnDemand)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis tools and learning management systems is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion for jewellery and our customers
• Creativity and innovation
• Collaboration and teamwork
• Integrity and responsibility

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and development
• Flexible work arrangements to support work-life balance

Self-Assessment Questions:

• Do you have a passion for jewellery and a deep understanding of our customers?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you thrive on turning insights into action and driving impact through strategic initiatives?

ASSUMPTION: Pandora values employees who are passionate about jewellery, creative and innovative, collaborative, and committed to integrity and responsibility. This role requires a self-starter who can thrive in a dynamic environment and work effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic project management with capability building and development
• Working with stakeholders across different time zones and cultures
• Adapting to changes in business priorities and market conditions

ASSUMPTION: This role presents unique challenges and opportunities for growth. Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its dual focus on strategic project management and capability building
• Compared to other marketing roles, this position offers a broader scope of responsibilities and the opportunity to work on high-impact projects
• Career progression in this role could lead to leadership positions within the Marketing function or other areas of the business

ASSUMPTION: This role offers a unique blend of strategic project management and capability building, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Designing and delivering a learning journey for marketing onboarding, from onboarding to expert-level development
• Conducting a market analysis and competitive benchmarking to inform strategic decision-making

ASSUMPTION: These sample projects illustrate the strategic and capability-building aspects of the role, as well as the opportunity to work on high-impact initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the strategic priorities for the Marketing function in the coming year?
• How does this role fit into the broader organizational structure, and who will I be working closely with?
• What are the key challenges facing the Marketing function, and how can this role help address them?
• What opportunities are there for professional growth and development in this role?
• How does Pandora support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, as well as assess the potential for growth and development in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of strategic projects you've led or contributed to, and be ready to discuss your approach and outcomes
• Research Pandora's company culture and values, and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.