📌 Core Information
🔹 Job Title: Manager, Marketing Strategy - Upmarket & Premium Customer Marketing
🔹 Company: Capital One
🔹 Location: McLean, VA (with options for Richmond, VA, or New York, NY)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute integrated, multi-channel marketing campaigns
- Collaborating with cross-functional teams to drive customer engagement and retention
- Managing multiple projects simultaneously and meeting execution timelines
- Bringing a data-based approach and customer-first mindset to optimize customer experience
- Excelling in a fast-paced environment and thriving in a matrixed organization
ASSUMPTION: This role requires a strong strategic thinker with excellent communication skills and the ability to manage multiple projects simultaneously. Experience in a fast-paced environment and working with cross-functional teams is crucial for success.
📋 Key Responsibilities
✅ Serve as the Marketing Strategy team lead, collaborating with cross-functional teams to provide strategic thought partnership and drive continued engagement and retention with customers
✅ Oversee the development and execution of integrated, multi-channel marketing campaigns on a national scale, driving customers to engage with credit card offerings and delivering a thoughtful communications experience through robust, always-on creative testing
✅ Enable marketers to shepherd multiple marketing creative projects at once from brief to execution, ensuring strategic intent aligns with execution at every step and timelines are met
✅ Leverage problem-solving and influencing skills to ensure marketing initiatives deliver on intent, bringing a data-based approach and customer-first innovative mindset to continually optimize customer experience and in-market results
✅ Have excellent communication and partnership skills to interact and communicate with key stakeholders at all levels across the company, building presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment
ASSUMPTION: This role involves a high degree of collaboration and communication with various stakeholders, requiring strong presentation and documentation skills to effectively manage and inform outcomes.
🎯 Required Qualifications
Education: Bachelor’s Degree or Military Experience
Experience: At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
Required Skills:
- Proven experience leading marketers in large organizations
- Detailed-oriented with strong prioritization skills
- Highly effective communication skills with outstanding writing and presentation abilities
- Experience with a variety of marketing channels (e.g., email, digital channels, website, etc.)
- Ability to manage the details of multiple projects, deadlines, and changing priorities while maintaining excellent and accurate work
Preferred Skills:
- Masters degree in marketing or business
- Experience in marketing for financial services or another highly regulated industry
- Experience driving optimization plans and creative strategy
- Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience is also acceptable. Experience in financial services or a highly regulated industry is beneficial but not required.
💰 Compensation & Benefits
Salary Range: $132,800 - $181,900 per year (varies by location)
Benefits:
- Health, financial, and other benefits (details available on the Capital One Careers website)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the job title and location. Actual salary offers may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (large enterprise)
Founded: 1988 (as a subsidiary of Signet Bank; became an independent bank in 1994)
Company Description:
- Capital One is a bank holding company specializing in credit cards, auto loans, banking, and other financial products
- Founded on the belief that everyone deserves financial freedom, Capital One is dedicated to providing equal opportunity to prosper
- Known for its innovative approach to banking, Capital One offers a supportive culture with amazing benefits
Company Specialties:
Company Website: http://www.capitalone.com
ASSUMPTION: Capital One is a well-established financial services company with a strong focus on innovation and customer-centric banking.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role leads a team of marketers and collaborates with cross-functional teams, reporting directly to the Senior Manager, Marketing Strategy
Work Arrangement: On-site, with potential for hybrid work (specific arrangements may vary)
Growth Opportunities:
- Potential to advance to senior management or director-level positions within the marketing department
- Opportunities to work on diverse projects and campaigns, driving career growth and skill development
- Internal mobility and career development programs available
ASSUMPTION: This role offers significant growth opportunities within the marketing department and the broader organization, with a clear path to advancement for high-performing individuals.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations
Office Location(s): McLean, VA (headquarters); Richmond, VA; New York, NY
Geographic Context:
- McLean, VA: Located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- Richmond, VA: The capital of Virginia, offering a blend of history, culture, and modern amenities
- New York, NY: A global hub for finance, media, and entertainment, offering unparalleled opportunities and experiences
Work Schedule: Full-time (40 hours per week), with potential for flexible hours and remote work arrangements (specific arrangements may vary)
ASSUMPTION: The work environment at Capital One is dynamic, collaborative, and focused on driving innovation and customer-centric solutions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Project management and organizational skills
- Collaboration and teamwork
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the role and Capital One's mission and values in your application materials
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple projects simultaneously
ATS Keywords: Marketing Strategy, Team Leadership, Project Management, Communication Skills, Creative Strategy, Data Analysis, Customer Engagement, Multi-channel Marketing, Problem Solving, Collaboration, Presentation Skills, Detail-oriented, Prioritization Skills, Marketing Campaigns, Stakeholder Management, Creative Processes
ASSUMPTION: The interview process at Capital One is comprehensive and designed to assess the candidate's strategic thinking, communication, and project management skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: Capital One utilizes industry-standard marketing, data analysis, project management, and collaboration tools to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Doing what's right for our customers
- Being genuine and authentic
- Focusing on the customer
- Working together and collaborating
- Making things better
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and customer-centric
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you demonstrate a customer-first mindset in your approach to marketing?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously, meeting tight deadlines and maintaining high-quality work?
- How do you navigate ambiguity and make data-driven decisions in a fast-paced environment?
ASSUMPTION: Capital One values employees who are genuine, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating a matrixed organization and working with cross-functional teams
- Operating in a highly regulated industry with strict compliance requirements
- Adapting to a fast-paced environment with changing priorities and shifting market demands
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses specifically on upmarket and premium customer marketing, requiring a deep understanding of high-value customer segments
- Capital One's marketing department is highly collaborative and matrixed, with a strong focus on cross-functional teamwork and stakeholder management
- Career progression in this role may differ from other marketing management positions, with a clear path to advancement within the marketing department and the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing management positions, with a clear focus on upmarket and premium customer marketing and a collaborative, matrixed work environment.
📝 Sample Projects
- Developing and executing a national marketing campaign to drive customer engagement with Capital One's premium credit card offerings
- Collaborating with cross-functional teams to optimize the customer experience across multiple channels, improving customer retention and satisfaction
- Managing the creative process for multiple marketing projects simultaneously, ensuring strategic intent aligns with execution and timelines are met
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management-focused nature of this role, requiring strong communication, problem-solving, and customer-centric skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does the company support the growth and development of employees in this role, and what opportunities exist for career advancement?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to innovation and staying competitive in the rapidly evolving financial services landscape?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities, enabling you to make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Capital One careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, project management, and communication abilities
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple projects simultaneously
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
