🔹 Job Title: Manager of Digital Marketing & Customer Experience (CX)
🔹 Company: Fogelman Properties
🔹 Location: Memphis, Tennessee, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
The Manager of Digital Marketing & Customer Experience (CX) at Fogelman Properties is responsible for optimizing digital marketing strategies and enhancing customer journey touchpoints across both corporate and property-level initiatives. This strategic role leads SEO, SEM, and performance analytics while managing digital experiences that improve engagement and conversion rates. Working cross-functionally, this position requires both strategic vision and hands-on implementation skills to drive brand awareness, lead generation, and resident retention for a real estate management company.
ASSUMPTION: Based on the description, Fogelman Properties appears to be a real estate property management company with multiple properties, as evidenced by references to "property-level marketing" and "resident retention." This influences how the role supports both corporate branding and individual property marketing needs.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of experience in digital marketing, customer experience, or related areas
Skills:
Salary Range: Not specified
Benefits: Competitive compensation, comprehensive benefits, professional growth opportunities
Industry Comparison: Not specified
ASSUMPTION: The listing mentions "competitive compensation" but doesn't provide specifics. Based on industry standards for similar roles in Memphis with 7-10 years of experience, digital marketing management positions typically range from $80,000-$110,000 annually, though this is an estimate only.
Industry Position: Fogelman Properties is a real estate property management company with corporate and property-level marketing needs.
Company Size: Not specified
Company Stage: Established company with multiple properties under management
ASSUMPTION: Based on the job description mentioning corporate and property-level initiatives, Fogelman Properties appears to be an established real estate management firm with multiple properties rather than a startup. The structured approach to marketing and resident retention suggests a mature business model.
Career Level: Mid to Senior level (based on 7-10 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Professional growth mentioned but specific career paths not detailed
ASSUMPTION: Given the "Manager" title and requirement for 7-10 years of experience, this appears to be a mid-to-senior level role that likely reports to a Director or VP of Marketing. The position may involve managing vendors rather than direct reports, though team leadership isn't explicitly mentioned.
Office Type: Not explicitly stated, but appears to be primarily in-office with travel requirements
Geographic Context: Memphis is Tennessee's second-largest city and a logistics hub with a lower cost of living than many major metropolitan areas
Work Schedule: Not specified, likely standard business hours
Regional Considerations: 25% travel requirement to support various properties, suggesting locations beyond Memphis
ASSUMPTION: The job appears to be primarily based in Memphis with travel to other Fogelman properties. The 25% travel requirement suggests this is not a remote role, though specific work arrangement details aren't provided.
Typical Process: Marketing management roles typically involve initial screening, portfolio review, technical/scenario-based interviews, and leadership assessment
Key Assessment Areas: Digital marketing expertise, analytical abilities, strategic thinking, cross-functional collaboration skills, and results-driven experience
Application Tips: Highlight measurable digital marketing successes, experience with property/real estate marketing if applicable, and demonstrate both strategic planning and tactical execution abilities
ATS Keywords: SEO, SEM, Customer Experience, CX, Digital Marketing, CRM, CMS, Marketing Automation, Google Analytics, User Experience, UX, Journey Mapping, Lead Generation
ASSUMPTION: These interview insights are based on standard practices for digital marketing management roles in established companies and are not specifically outlined in the job description.
ASSUMPTION: While the job description mentions familiarity with CRM, CMS, and marketing automation tools generally, specific platforms aren't named. These represent common tools used in similar digital marketing roles.
Company Values: The job posting suggests valuing diversity, inclusivity, teamwork, and innovation
Work Style: Collaborative (cross-functional work emphasized), fast-paced environment, balance of strategic thinking and hands-on execution
Self-Assessment: Candidates should consider their comfort with:
ASSUMPTION: The cultural elements are inferred from the job description's emphasis on cross-functional collaboration, mention of supportive and innovative environment, and the equal opportunity employer statement.
This role may present several inherent challenges:
ASSUMPTION: These potential challenges are based on the described responsibilities and structure of the role, particularly the dual focus on corporate and property-level marketing and the broad scope of digital marketing responsibilities.
This role differs from standard digital marketing manager positions by incorporating:
Similar titles in other companies might include Digital Experience Manager, Marketing & CX Director, or Digital Customer Journey Manager.
ASSUMPTION: This comparison is based on standard patterns in digital marketing roles, particularly within real estate and property management industries.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These sample projects are illustrative examples based directly on the responsibilities listed in the job description and typical applications in property management marketing.
ASSUMPTION: These questions are suggested based on the role's responsibilities and common considerations for marketing management positions. They should be tailored to the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.