📌 Core Information
🔹 Job Title: Manager, Paid Search
🔹 Company: Brainlabs
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
- Defining campaign delivery plans and measurement targets.
- Acting as a point of contact for clients on day-to-day tasks and deliverables.
- Mentoring others across the practice to help grow capability and knowledge.
ASSUMPTION: This role requires a strong understanding of Paid Search and a proven track record in campaign optimization. Excellent communication skills and a passion for mentoring others are essential.
📋 Key Responsibilities
✅ Deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
✅ Define campaign delivery plans and measurement targets.
✅ Effectively track and optimize campaigns.
✅ Act as a point of contact for clients on day-to-day tasks and deliverables.
✅ Develop and implement guidelines and processes, contributing to ideas around automation or process improvement.
✅ Actively contribute to developing best-practice roadmaps to continually develop the Paid Search offering.
✅ Mentor others across the practice to help grow capability and knowledge.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both clients and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 2+ years of experience in Paid Search with a strong track record in campaign optimization.
Required Skills:
- Proven success in optimizing Paid Search campaigns.
- Excellent communication and presentation skills.
- Strong data analysis and reporting skills.
- Attention to detail and process-oriented mindset.
Preferred Skills:
- Experience with automation processes and technology adoption/development.
- Knowledge of other digital marketing channels and how they work together.
ASSUMPTION: A strong understanding of other digital marketing channels is beneficial but not required, as long as the candidate is willing to learn and adapt.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 USD per year (based on experience and qualifications)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Paid Search role with 2-5 years of experience. Benefits may include health insurance, retirement plans, and other perks typical of a mid-sized advertising agency.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global, full-service media agency specializing in High-Performance media strategies. They are known for their data-driven approach, exceptional talent, and winning methodologies.
Company Size: Brainlabs has 501-1,000 employees, providing a mid-sized agency environment with ample opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012 and has since grown into a leading independent media agency with offices worldwide.
Company Description:
- Brainlabs is a new breed of global media agency, independent, full-service, and obsessed with High-Performance.
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on High-Performance media strategies and data-driven approach makes it an attractive choice for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the Paid Search practice.
Reporting Structure: The Manager, Paid Search reports directly to the Client Partner and is responsible for leading a team of Paid Search specialists.
Work Arrangement: This role is on-site in Dallas, Texas, with standard business hours and flexibility as needed.
Growth Opportunities:
- Progression to Senior Manager or Director level within the Paid Search practice.
- Expansion into other digital marketing channels or specializations within the agency.
- Opportunities to work on global accounts and collaborate with international teams.
ASSUMPTION: Brainlabs' flat organizational structure and focus on employee development provide ample opportunities for career growth and progression.
🌍 Location & Work Environment
Office Type: Brainlabs' Dallas office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 90 Broad Street, Suite 1701, New York City, New York 1701, US
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving digital marketing industry.
- The cost of living in Dallas is generally lower than in other major US cities, providing a more affordable option for candidates.
- Dallas has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed to accommodate client needs and project deadlines.
ASSUMPTION: Brainlabs' Dallas office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the Hiring Manager to discuss the role and assess cultural fit.
- Skills interview with the Paid Search team to evaluate technical proficiency and problem-solving skills.
- Final interview with the Client Partner to discuss career aspirations and fit within the team.
Key Assessment Areas:
- Technical proficiency in Paid Search campaign optimization.
- Communication and presentation skills.
- Problem-solving abilities and strategic thinking.
- Cultural fit and alignment with Brainlabs' values and mission.
Application Tips:
- Tailor your resume to highlight relevant Paid Search experience and achievements.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
- Be ready to discuss your approach to Paid Search campaign optimization and provide examples of successful campaigns you've managed.
ATS Keywords: Paid Search, Campaign Optimization, Data Analysis, Communication, Mentoring, Process Improvement, Presentation Skills, Attention to Detail
ASSUMPTION: Brainlabs' interview process is designed to assess both technical proficiency and cultural fit, ensuring that candidates are well-suited to the role and the agency's values.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Brainlabs uses industry-standard tools and technologies for Paid Search campaign management and optimization. Candidates should be comfortable using these tools and willing to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: Brainlabs is committed to delivering exceptional results for clients and continuously improving their own processes and methodologies.
- Data-Driven: Brainlabs uses data to inform decision-making and drive campaign performance.
- Collaborative: Brainlabs fosters a culture of collaboration and teamwork, both internally and with clients.
- Innovative: Brainlabs encourages creativity and innovation in all aspects of their work.
Work Style:
- Brainlabs' work environment is fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines.
- The agency values autonomy and encourages employees to take ownership of their projects and initiatives.
- Brainlabs has a flat organizational structure, with a strong emphasis on open communication and transparency.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you value open communication and collaboration with both internal teams and clients?
ASSUMPTION: Brainlabs' culture is highly collaborative and data-driven, with a strong emphasis on continuous improvement and innovation. Candidates should be comfortable working in a fast-paced environment and be willing to adapt to change.
⚠️ Potential Challenges
- The role requires a strong understanding of Paid Search and the ability to optimize campaigns effectively.
- Brainlabs' fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The role may require occasional travel to client meetings or industry events.
- Dallas, Texas, has a humid subtropical climate, which may be uncomfortable for candidates who prefer cooler or drier weather.
ASSUMPTION: While Brainlabs offers a dynamic and engaging work environment, the role may present challenges for candidates who are not comfortable working in a fast-paced, data-driven environment or who prefer a more structured work environment.
📈 Similar Roles Comparison
- Compared to other Manager, Paid Search roles, this position offers a competitive salary range and the opportunity to work for a leading independent media agency.
- Brainlabs' focus on High-Performance media strategies and data-driven approach sets it apart from other agencies in the industry.
- Career progression opportunities at Brainlabs are similar to those at other mid-sized advertising agencies, with the potential for growth into senior management or director-level positions within the Paid Search practice or expansion into other digital marketing channels.
ASSUMPTION: Brainlabs' Manager, Paid Search role offers a competitive salary range and ample opportunities for career growth and progression within the agency.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a major retail client, resulting in a 25% increase in online sales.
- Optimizing a B2B client's Paid Search campaigns, leading to a 30% reduction in cost-per-acquisition and a 20% increase in conversion rates.
- Collaborating with the creative team to develop innovative ad copy and visuals for a series of Paid Search campaigns, driving a 15% increase in click-through rates and a 10% increase in conversion rates.
ASSUMPTION: Brainlabs' Paid Search team works on a diverse range of projects, from small-scale optimizations to large-scale campaign strategies, offering candidates the opportunity to gain experience in various aspects of Paid Search campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for the Paid Search practice and how this role fits within it?
- How does Brainlabs approach mentoring and professional development for its employees?
- What are the key priorities for the Paid Search team in the first 90 days, and how does this role contribute to achieving them?
- How does Brainlabs measure success for this role, and what are the key performance indicators (KPIs) I should focus on?
- What opportunities are there for growth and progression within the Paid Search practice or the agency as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success at Brainlabs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Paid Search experience and achievements.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
- Be ready to discuss your approach to Paid Search campaign optimization and provide examples of successful campaigns you've managed.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
