Media Buyer (Meta Ads Specialist)

📌 Core Information

🔹 Job Title: Media Buyer (Meta Ads Specialist)

🔹 Company: More Staffing LLC

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Managing paid campaigns across Facebook and Instagram
• Optimizing campaigns for return on ad spend (ROAS) and scale
• Collaborating with creative and analytics teams to enhance performance
• Working in a high-volume creative environment (60-80 assets/month)

ASSUMPTION: This role requires a strong understanding of performance marketing metrics and experience in running and optimizing Meta ad campaigns.

📋 Key Responsibilities

✅ Meta Campaign Execution:

• Build, launch, and manage paid campaigns across Facebook and Instagram
• Own the day-to-day management of Meta ad accounts, ensuring smooth execution and pacing
• Test and iterate creative variations, targeting strategies, and placements for continuous performance improvement

✅ Optimization & ROAS Management:

• Analyze and optimize campaigns for return on ad spend (ROAS), customer acquisition cost (CAC), acquisition marketing efficiency ratio (aMER) and other key KPIs
• Collaborate closely with the creative team to align performance insights with ad development
• Partner with leadership to scale what's working and phase out underperforming strategies

✅ Creative & Workflow Alignment:

• Support the production and deployment of 60-80 ad creatives per month, including enriched DPAs from platforms like Marpipe
• Work with the design team to brief, review, and test new creative assets regularly
• Maintain and optimize naming conventions, version control, and organized campaign structures

✅ Tracking & Reporting:

• Monitor performance using tools such as Meta Ads Manager, Motion Analytics, GA4, Shopify, Google Sheets, and Heap
• Build weekly and monthly performance reports, highlighting trends, insights, and recommendations
• Ensure accurate attribution and event tracking through native integrations

ASSUMPTION: This role involves a high level of detail-oriented work and requires strong organizational skills to manage multiple campaigns and creatives effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience running and optimizing Meta (Facebook/Instagram) ad campaigns

Required Skills:

• Deep understanding of performance marketing metrics, testing strategies, and campaign structures
• Proven track record of optimizing campaigns for ROAS and scale
• Comfortable working in high-volume creative environments
• Experience collaborating with creative teams and media strategists
• Familiarity with performance tracking tools (Meta Ads Manager, Motion Analytics, GA4, Shopify, Heap)
• Proficient in Slack, Notion, and Google Sheets for team communication and reporting
• Highly organized, detail-oriented, and proactive in campaign management

Preferred Skills:

• Experience with Marpipe or similar creative testing platforms
• Fluency in additional languages

ASSUMPTION: Candidates with experience in e-commerce or retail industries may have an advantage in this role due to the focus on customer acquisition and ROAS optimization.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 90,000 per month (industry standard for intermediate level marketing roles in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours and remote work arrangement

Working Hours: 40 hours per week, with some overlap for cadence meetings (PST/GMT-8 time zone)

ASSUMPTION: The salary range is an estimate based on industry standards for intermediate marketing roles in the Philippines. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: Small (2-10 employees) - A small company size may offer more opportunities for growth and direct impact on the business.

Founded: 2021 - A relatively new company may provide a dynamic and innovative work environment.

Company Description:

• More Staffing is a professional recruitment agency that connects companies around the globe with top-tier Filipino talent.
• Their approach to creating successful partnerships between companies and talents includes leveraging world-class coaching, mentorship, and skill development programs.
• They specialize in recruitment, human resources, outsourcing, staffing, remote work, and outsourcing.

Company Specialties:

• Recruitment
• Human Resources
• Outsourcing
• Staffing
• Remote work

Company Website: http://www.morestaffing.co

ASSUMPTION: More Staffing's focus on recruitment and outsourcing may lead to a fast-paced and ever-changing work environment, with a strong emphasis on building and maintaining client relationships.

📊 Role Analysis

Career Level: Intermediate - This role requires 2-5 years of experience in running and optimizing Meta ad campaigns, indicating an intermediate career level.

Reporting Structure: This role reports directly to the marketing leadership or management team.

Work Arrangement: Remote (Philippines) - This role allows for remote work, with some overlap for cadence meetings in the PST/GMT-8 time zone.

Growth Opportunities:

• As the company grows, there may be opportunities for the Media Buyer (Meta Ads Specialist) to take on more responsibilities or move into a management role.
• Expanding skills in other marketing channels or platforms may open up new opportunities within the company.

ASSUMPTION: Given the company's focus on recruitment and outsourcing, there may be opportunities for the successful candidate to grow into a more strategic or client-facing role over time.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical office presence, allowing for greater flexibility in work arrangements.

Office Location(s): Philippines - The company is based in the Philippines, and this role requires the candidate to be located there as well.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences.
• The official languages are Filipino and English, with English being widely spoken.

Work Schedule: Full-time (40 hours per week) - This role requires a full-time commitment, with some overlap for cadence meetings in the PST/GMT-8 time zone.

ASSUMPTION: Working remotely in the Philippines may present unique challenges, such as managing time zones and ensuring reliable internet connectivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the hiring manager or team

Key Assessment Areas:

• Campaign management skills
• Understanding of performance marketing metrics
• Problem-solving and analytical skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in running and optimizing Meta ad campaigns.
• Demonstrate a strong understanding of performance marketing metrics and testing strategies.
• Showcase your ability to work in a high-volume creative environment and manage multiple campaigns effectively.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Meta Ads, Campaign Execution, ROAS Optimization, Creative Production, Performance Marketing, Data Analysis, Collaboration, Creative Testing, Performance Tracking, Google Analytics, Shopify, Slack, Notion, Google Sheets, Detail-Oriented, Proactive

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's campaign management and analytical skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Motion Analytics
• Google Analytics 4 (GA4)
• Shopify
• Heap (or similar analytics platforms)
• Slack
• Notion
• Google Sheets

ASSUMPTION: Familiarity with additional creative testing platforms, such as Marpipe, may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence - More Staffing aims to provide top-tier Filipino talent to their clients, emphasizing quality and professionalism.
• Integrity - The company values honesty, transparency, and ethical behavior in all aspects of their work.
• Innovation - More Staffing encourages creativity and continuous improvement in their approach to recruitment and outsourcing.

Work Style:

• Collaborative - This role requires close collaboration with creative and analytics teams to enhance campaign performance and creative output.
• Detail-oriented - The Media Buyer (Meta Ads Specialist) must be highly organized and attentive to detail to manage multiple campaigns and creatives effectively.
• Proactive - This role requires a proactive approach to campaign management, with a focus on continuous performance improvement.

Self-Assessment Questions:

• Do you have a proven track record of optimizing campaigns for ROAS and scale?
• Are you comfortable working in a high-volume creative environment and managing multiple campaigns?
• Do you thrive in performance-driven environments and enjoy collaborating with creative and analytics teams?

ASSUMPTION: Candidates who align with More Staffing's values and work style may be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple campaigns and creatives effectively in a high-volume environment
• Optimizing campaigns for ROAS and scale in a competitive market
• Collaborating with creative and analytics teams to enhance campaign performance and creative output
• Adapting to a fast-paced and ever-changing work environment in a small company

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong campaign management skills, attention to detail, and proactive approach to performance improvement.

📈 Similar Roles Comparison

• This role focuses specifically on Meta (Facebook/Instagram) ad campaigns, whereas similar roles may cover a broader range of marketing channels or platforms.
• As a Media Buyer (Meta Ads Specialist), you will have a more specialized focus on performance marketing metrics and testing strategies compared to general marketing roles.
• Career progression in this role may involve expanding skills into other marketing channels or moving into a management or strategic role within the company.

ASSUMPTION: Candidates with experience in similar specialized marketing roles may find this position to be a good fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a campaign strategy to improve ROAS for an e-commerce client
• Collaborating with the creative team to test and iterate ad creatives for improved performance
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Media Buyer (Meta Ads Specialist) role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing Meta ad campaigns in this role?
• How does the creative team collaborate with the Media Buyer (Meta Ads Specialist) to optimize campaign performance?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• How does More Staffing support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it accommodate remote workers?

ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching More Staffing's company values and work style
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.