📌 Core Information
🔹 Job Title: Manager, Paid Search (QQQ)
🔹 Company: Invesco Ltd.
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and managing paid search strategies across multiple channels
- Collaborating with internal stakeholders and external agencies to optimize campaigns
- Analyzing performance metrics and applying insights to improve future campaigns
- Managing budgets and ensuring effective spend allocation
- Working in a dynamic, global environment with a large, hybrid team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Own, develop, and manage paid search strategies in partnership with internal stakeholders and external agencies
✅ Work closely with content, web, email marketing, and other media channels to implement, monitor, and optimize lead generation and conversion activities
✅ Partner with the agency and internal marketing analytics team to deliver in-depth reporting, analysis, and insights
✅ Drive evolution of the paid search channel through audience insights, segmentation strategies, campaign and always-on objectives, and regular testing and optimization
✅ Collaborate within the channel marketing team and with the wider QQQs marketing team to ensure channel strategies align with broader paid marketing objectives
✅ Manage forecasting and budgeting for all activities, ensuring budgets are spent correctly and maximizing budget allocation
ASSUMPTION: This role requires a strong understanding of the search marketing landscape, trends, and best practices, as well as the ability to work effectively with multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of paid search management experience in a B2B or similar business, either in-house or at an agency
Required Skills:
- Advanced knowledge of the search marketing landscape and latest trends
- Proven ability to develop and implement paid search strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills in English
- Ability to collaborate effectively with multiple stakeholders
- Familiarity with martech tools and platforms
Preferred Skills:
- Experience working with external agencies to shape search strategies
- Fluency in additional European languages
- Background in financial services or asset management
ASSUMPTION: Candidates with a proven track record in paid search management and a strong understanding of the search marketing landscape are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $120,000 annually (New York City)
Benefits:
- Flexible paid time off
- Hybrid work schedule
- 401(k) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles in New York City. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Asset Management
Company Size: Medium to large (5,001-10,000 employees), offering a structured yet flexible work environment
Founded: 1935, with a rich history and established reputation in the industry
Company Description:
- Invesco is dedicated to helping investors worldwide rethink possibility
- Offers a comprehensive range of high-conviction investment capabilities
- Committed to diversity of thought and passion to exceed client expectations
Company Specialties:
- Asset management
- ETFs
- UITs
- Closed-end mutual funds
- DC/DB
- Actively managed open-end mutual funds
- Variable insurance funds
- Separate accounts (individual and institutional)
- Collective trusts
- Private placements
- Subadvised accounts
Company Website: http://www.invesco.com/us
ASSUMPTION: Invesco's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Head of Growth & Engagement Marketing, with a dotted line to the Head of Paid Media
Work Arrangement: Hybrid, with a minimum of three days per week in the designated office
Growth Opportunities:
- Potential to expand responsibilities and take on additional channels or team members
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a leadership role or take on a broader marketing function
ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Two Peachtree Pointe, 1555 Peachtree Street, NE, Suite 1800, Atlanta, GA 30309, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with numerous cultural, dining, and entertainment options
- Easy access to public transportation and major highways
- Close proximity to major airports for frequent business travel
Work Schedule: Standard business hours, with flexibility for hybrid work arrangement
ASSUMPTION: The New York City office provides a stimulating and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the Head of Growth & Engagement Marketing
Key Assessment Areas:
- Paid search strategy and campaign management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant paid search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Invesco's business and marketing objectives
- Prepare examples of successful paid search campaigns and their results
ATS Keywords: Paid Search, Search Marketing, B2B Marketing, Campaign Optimization, Performance Analysis, Stakeholder Collaboration, Audience Insights, Segmentation Strategies, Budget Management, Digital Marketing, Communication Skills, Team Collaboration, Project Management, Analytical Skills, Martech Knowledge, Client Engagement
ASSUMPTION: Invesco's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's marketing objectives.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Google Analytics
- Martech platforms (e.g., Adobe, Oracle, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard paid search platforms and martech tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pure focus on investing
- Diversity of thought
- Passion to exceed
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, global environment with multiple stakeholders?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a passion for exceeding expectations and driving results?
ASSUMPTION: Candidates who align with Invesco's core values and work style are most likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest trends and best practices in paid search marketing
- Working effectively in a hybrid environment with a large, global team
- Navigating a complex, matrixed organization
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a deep understanding of the paid search landscape and Invesco's business objectives.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid search channels and requires a deep understanding of search marketing trends and best practices
- Invesco's global presence and extensive marketing team offer unique opportunities for collaboration and career growth
- This role provides a clear path for career progression within the marketing department and the broader organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path for professional development.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a new product launch
- Optimizing campaign performance and maximizing ROI for an existing product line
- Collaborating with cross-functional teams to create targeted, personalized ad content for specific audience segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Invesco support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment with a large, global team?
- How does Invesco measure the success of its paid search campaigns, and what KPIs are most important?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://invesco.wd1.myworkdayjobs.com/IVZ/job/New-York-New-York/Manager--Paid-Search-QQQ_R-10642
- Tailor your resume to highlight relevant paid search experience and achievements
- Write a cover letter that demonstrates your understanding of Invesco's business and marketing objectives
- Prepare examples of successful paid search campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
