Manager - Paid Social

📌 Core Information

🔹 Job Title: Manager - Paid Social

🔹 Company: Dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time, On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of paid social specialists and driving operational excellence
• Managing client relationships and ensuring high-quality service delivery
• Developing and executing paid social media strategies across various platforms
• Collaborating with internal teams and external partners to deliver cohesive client solutions
• Staying updated with industry trends and emerging platforms to keep strategies innovative

ASSUMPTION: This role requires a balance of strong leadership, operational management, and client relationship skills. The ideal candidate will have a proven track record in paid social media strategies and team management.

📋 Key Responsibilities

✅ Team Leadership & Management: Oversee a team of paid social specialists, providing mentorship, guidance, and performance management. Foster a collaborative and results-driven team culture.

✅ Operations Management: Develop, implement, and refine operational processes to ensure the efficient execution of paid social projects. Monitor project timelines, budgets, and performance metrics to drive continuous improvement.

✅ Client Relationship & Communication: Serve as the primary point of contact for clients, managing expectations and ensuring high-quality service delivery. Communicate campaign performance, insights, and strategic recommendations clearly and effectively to clients.

✅ Paid Social Strategy & Execution: Demonstrate a deep understanding of planning, development, and execution of paid social media campaigns across various platforms. Stay abreast of industry trends and emerging platforms to keep strategies innovative and effective.

✅ Collaboration & Cross-functional Coordination: Work closely with internal teams (creative, analytics, and account management) to align campaign strategies and deliver cohesive client solutions. Coordinate with external partners and vendors as needed.

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field. A relevant Master's degree would be an asset.

Experience: Proven experience of 5-10 years in paid social media strategies, with at least 3 years in a management role.

Required Skills:

• Proven expertise in paid social media strategies and campaign execution
• Strong operational management skills, with a focus on process improvement and project management
• Excellent client relationship and communication skills
• Proven leadership and team management abilities
• Strong analytical and problem-solving skills
• Fluency in English

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social)
• Knowledge of marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates with experience in a fast-paced agency environment and a strong understanding of the advertising industry will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and industry standards for a Manager role in Chennai)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager role in Chennai. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global leader in the advertising and marketing services industry, with a strong presence in Asia, Europe, and the Americas.

Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Dentsu was founded in 1901 and has since grown into a global network designed for what's next in the sustainable economy.

Company Description:

• Dentsu teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
• The company connects brand, content, commerce, and experience, underpinned by modern creativity.
• Dentsu is committed to driving sustainable growth for its clients and creating a positive impact on society and the environment.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: dentsu.com

ASSUMPTION: Working at Dentsu offers opportunities to collaborate with a diverse range of clients and industries, fostering a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Manager - Paid Social will report directly to the Head of Paid Social and will oversee a team of paid social specialists.

Work Arrangement: This role is on-site, with the expectation of working from the Chennai office. However, there may be flexibility for remote work in certain circumstances.

Growth Opportunities:

• Progression to a Senior Manager or Director role within the Paid Social team
• Expansion into other areas of the business, such as account management or strategy
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities to grow and develop both personally and professionally.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and historical landmarks.
• The city offers a mix of traditional and modern amenities, with a vibrant food scene and a growing startup ecosystem.
• Chennai has a tropical climate, with high temperatures and humidity throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, with the possibility of working additional hours to meet project deadlines.

ASSUMPTION: Working in Chennai offers a unique blend of traditional Indian culture and modern urban living, providing a diverse and enriching work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and the candidate's fit
• Presentation or case study to demonstrate the candidate's problem-solving skills and strategic thinking
• Final interview with senior leadership to discuss the candidate's long-term fit within the organization

Key Assessment Areas:

• Understanding of paid social media strategies and campaign execution
• Leadership and team management skills
• Client relationship and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Dentsu's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills
• Research Dentsu's company culture and values to demonstrate your fit and enthusiasm for the organization

ATS Keywords: Paid Social, Social Media Strategy, Campaign Execution, Team Management, Client Relationship, Operations Management, Project Management, Process Improvement, Industry Trends, Emerging Platforms, Collaboration, Cross-functional Coordination, Advertising Services, Marketing Communications

ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a proven track record of driving results and continuous improvement?
• Are you passionate about staying up-to-date with industry trends and emerging platforms?

ASSUMPTION: Candidates who align with Dentsu's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing client expectations and ensuring high-quality service delivery in a fast-paced agency environment
• Staying up-to-date with industry trends and emerging platforms, requiring continuous learning and adaptation
• Balancing the demands of multiple projects and deadlines, with the need to prioritize and manage time effectively
• Working in a large, diverse organization with a complex reporting structure

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Manager or Paid Media Manager role in other advertising agencies or marketing communications firms
• However, Dentsu's global presence and diverse client base offer unique opportunities for international collaboration and exposure to a wide range of industries
• Career progression in this role could lead to senior management or director-level positions within the Paid Social team or other areas of the business

ASSUMPTION: While this role shares similarities with other Paid Social Manager roles, the unique aspects of Dentsu's global presence and diverse client base make it a distinct and attractive opportunity.

📝 Sample Projects

• Developing and executing a paid social media strategy for a global consumer brand, driving brand awareness and sales growth across multiple platforms
• Managing a team to deliver a complex, multi-channel campaign for a tech client, optimizing performance and maximizing ROI
• Collaborating with internal teams to create a cohesive, integrated marketing communications plan for a financial services client, driving brand engagement and customer acquisition

ASSUMPTION: These sample projects demonstrate the range of opportunities and challenges that candidates may face in this role, requiring strong leadership, management, and strategic thinking skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall structure of the Paid Social team and the agency as a whole?
• What are the key priorities for this role in the first 90 days?
• How does Dentsu support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Dentsu foster a culture of innovation and continuous improvement within the Paid Social team?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills
• Research Dentsu's company culture and values to demonstrate your fit and enthusiasm for the organization
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.