📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: Brainlabs
🔹 Location: On-site in New York City, New York | Dallas, Texas | Bloomington, Indiana | Boca Raton, Florida
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
- Defining campaign delivery plans and measurement targets.
- Effectively tracking and optimizing campaigns.
- Being a point of contact for clients on day-to-day tasks and deliverables.
- Developing and implementing guidelines and processes, contributing to ideas around automation or process improvement.
- Actively contributing to developing best-practice roadmaps for the Paid Social offering.
- Mentoring others across the practice to help grow capability and knowledge.
ASSUMPTION: This role requires a strong understanding of Paid Social platforms and a proven track record in delivering successful campaigns. The ideal candidate will have experience working with clients and a passion for continuous learning and process improvement.
📋 Key Responsibilities
✅ Be responsible for delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
✅ Start to define campaign delivery plans and measurement targets.
✅ Effectively track and optimize campaigns.
✅ Be a point of contact for our clients on day-to-day tasks and deliverables.
✅ Develop and implement, as well as follow guidelines and processes contributing to ideas around automation or process improvement.
✅ Actively contribute to developing best-practice roadmaps so that our Paid Social offering is continually developing.
✅ Mentor others across the practice helping to grow capability and knowledge.
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with clients and team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience in Paid Social with a proven track record of delivering successful campaigns
Required Skills:
- Strong Paid Social delivery track record
- Experience with paid social platforms like TikTok and Meta
- Ad manager experience
- Experience with client communications
- Demonstrable success in optimizing Paid Social campaigns and working through automation, processes, and technology adoption/development
- Good understanding of how other channels work and optimize together
- Confident, dynamic, engaging, and authentic communicator who cares about the quality of work and continuous learning
- Passionate about growing the knowledge of those around you
- Excellent presentation skills and strong data analysis and reporting skills
- Strong attention to detail, methodical, and process-oriented
Preferred Skills:
- Experience with automation tools
- Familiarity with data visualization tools
ASSUMPTION: The ideal candidate will have a strong background in Paid Social and a proven track record of delivering successful campaigns. Experience working with clients and a passion for continuous learning are essential for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $105,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Paid Social role with 3+ years of experience. The final salary offered will depend on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Brainlabs is a High-Performance media agency on a mission to become the world's biggest and best independent media agency.
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs is a well-established advertising agency with a strong focus on data-driven, high-performance media strategies. They offer a dynamic and collaborative work environment with opportunities for professional development and growth.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the Associate Director, Paid Social
Work Arrangement: On-site in one of Brainlabs' offices
Growth Opportunities:
- Potential to grow into a senior management role within the Paid Social team
- Opportunities to work on high-profile client campaigns and gain valuable experience
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to gain experience working on high-profile client campaigns and develop their skills and expertise.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): New York City, New York | Dallas, Texas | Bloomington, Indiana | Boca Raton, Florida
Geographic Context:
- New York City: A bustling, multicultural city with a vibrant advertising industry
- Dallas: A growing tech hub with a strong advertising industry
- Bloomington: A college town with a tight-knit community and a growing tech scene
- Boca Raton: A coastal city with a mix of corporate and creative industries
Work Schedule: Full-time (40 hours per week), with flexibility for remote work on a case-by-case basis
ASSUMPTION: Brainlabs' offices offer modern, collaborative workspaces with opportunities for remote work on a case-by-case basis. The location of the office will depend on the candidate's preference and the needs of the client.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Skills interview with a member of the Paid Social team
- Final interview with the Associate Director, Paid Social
- Background check and reference check (if applicable)
Key Assessment Areas:
- Paid Social expertise and delivery track record
- Client communication skills
- Data analysis and reporting skills
- Attention to detail and process orientation
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your Paid Social experience and delivery track record
- Prepare examples of successful Paid Social campaigns you've worked on and the results you achieved
- Be ready to discuss your approach to client communications and data analysis
- Research Brainlabs' values and be prepared to discuss how your skills and experience align with the company's culture
ATS Keywords: Paid Social, Campaign Delivery, Client Communications, Data Analysis, Attention to Detail, Process Improvement, Mentoring, Technology Adoption, Ad Manager Experience, Social Media Platforms, Dynamic Communication, Continuous Learning, Methodical Approach, Team Collaboration, Creative Concepts
ASSUMPTION: The interview process for this role will focus on assessing the candidate's Paid Social expertise, client communication skills, and cultural fit with Brainlabs' values. The ideal candidate will have a strong delivery track record and a passion for continuous learning and process improvement.
🛠️ Tools & Technologies
- Paid social platforms (TikTok, Meta, etc.)
- Ad manager tools (Facebook Ads Manager, Google Ads Manager, etc.)
- Data analysis and visualization tools (Google Analytics, Tableau, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with paid social platforms, ad manager tools, and data analysis and visualization tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results for our clients and continuously improve our own performance
- Data-Driven: We make decisions based on data and insights, not assumptions
- Collaborative: We work together to achieve our goals and support each other's success
- Innovative: We embrace change and continuously seek new and better ways of doing things
- Accountable: We take responsibility for our actions and their outcomes
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Continuously learning and improving
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of delivering successful Paid Social campaigns?
- Are you comfortable working with clients and communicating complex data insights in a clear and concise manner?
- Do you have strong data analysis and reporting skills?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you embrace a data-driven and collaborative work style?
ASSUMPTION: Brainlabs values candidates who are dynamic, data-driven, and collaborative, with a proven track record of delivering successful Paid Social campaigns and strong client communication skills.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong time management and prioritization skills
- Keeping up with the latest trends and best practices in Paid Social, requiring continuous learning and professional development
- Working with tight deadlines and high-pressure situations, requiring strong stress management and resilience skills
- Navigating a dynamic and fast-paced work environment, requiring adaptability and flexibility
ASSUMPTION: The ideal candidate will be able to manage multiple client campaigns simultaneously, keep up with the latest trends in Paid Social, and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to other Manager, Paid Social roles in the industry, but may require more client communication and mentoring responsibilities
- Brainlabs' focus on data-driven, high-performance media strategies sets this role apart from other advertising agencies
- This role offers significant growth potential for the right candidate, with opportunities to gain experience working on high-profile client campaigns and develop their skills and expertise
ASSUMPTION: This role is similar to other Manager, Paid Social roles in the industry, but may require more client communication and mentoring responsibilities. Brainlabs' focus on data-driven, high-performance media strategies sets this role apart from other advertising agencies.
📝 Sample Projects
- Developing and executing a successful Paid Social campaign for a retail client, resulting in a 25% increase in online sales
- Optimizing a B2B client's LinkedIn ad campaign, leading to a 30% increase in click-through rate and a 20% increase in conversions
- Collaborating with the creative team to develop innovative ad concepts for a consumer goods client, resulting in a 15% increase in brand awareness
ASSUMPTION: These sample projects demonstrate the candidate's ability to deliver successful Paid Social campaigns, optimize performance, and collaborate with other teams to achieve client goals.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Social team currently, and how can this role help address them?
- How does Brainlabs support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brainlabs approach client communications, and what are the expectations for this role in that area?
- What are the key metrics used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions will help the candidate understand the priorities and expectations for the role, as well as the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Paid Social experience and delivery track record
- Prepare examples of successful Paid Social campaigns you've worked on and the results you achieved
- Be ready to discuss your approach to client communications and data analysis
- Research Brainlabs' values and be prepared to discuss how your skills and experience align with the company's culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
