📌 Core Information
🔹 Job Title: Manager - Paid Social
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the implementation and execution of Paid Social campaigns and strategies
- Day-to-day communication with clients to help achieve their goals
- Developing account strategy in partnership with clients and the Paid Social Director
- Ensuring operational success of accounts and managing day-to-day efforts
- Building strong relationships across Client Services and other channel teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of Paid Social advertising to effectively lead campaigns and manage client relationships.
📋 Key Responsibilities
✅ Develops account strategy in partnership with client and Paid Social Director, accountable for execution and KPI achievement
✅ Ensures operational success of accounts, meeting deliverables on time and on budget
✅ Owns and manages client strategy and plans key campaign efficiencies
✅ Manages day-to-day efforts and is the primary SME voice to the client
✅ Plans accounts and growth opportunities, working closely with Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and client management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in Paid Social advertising, with at least 2 years in a management role
Required Skills:
- Proven expertise in Paid Social advertising strategies and execution
- Strong client management and communication skills
- Ability to develop and manage account strategies and plans
- Experience with campaign management tools and platforms
- Familiarity with KPI tracking and analysis
Preferred Skills:
- Experience with dentsu's proprietary tools and systems
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in Paid Social advertising, proven client management skills, and experience in account strategy development will be most successful in this role.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (based on experience and industry standards)
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours as needed to meet client deadlines
ASSUMPTION: The salary range is estimated based on industry standards for a Manager - Paid Social role in India, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry
Company Size: dentsu has 18,122 employees worldwide, making it a large organization with significant resources and opportunities for career growth
Founded: dentsu was founded in 1901, with a rich history and established reputation in the advertising industry
Company Description:
- dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience underpinned by modern creativity
- dentsu operates in 145 countries and has over 48,000 dedicated professionals
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams, work on global brands, and gain exposure to cutting-edge marketing strategies and technologies.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the organization
Reporting Structure: The Manager - Paid Social reports directly to the Paid Social Director and works closely with Account Directors and other channel teams
Work Arrangement: This role is on-site, with flexible hours to meet client deadlines
Growth Opportunities:
- Advancement to a Senior Manager or Director role within the Paid Social team
- Expansion into other channels or specializations within dentsu's global network
- Opportunities for international assignments or secondments
ASSUMPTION: This role offers strong growth potential, with opportunities to develop leadership skills, gain experience in account management, and build a successful career within dentsu's global network.
🌍 Location & Work Environment
Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is a major urban center in South India, with a vibrant cultural scene and a growing tech industry
- The office is located in the upscale Anna Nagar neighborhood, offering easy access to amenities and public transportation
- Chennai experiences a tropical climate, with hot and humid weather year-round
Work Schedule: The work schedule is full-time, with flexible hours to accommodate client needs and project deadlines
ASSUMPTION: Working in Chennai offers a unique blend of cultural experiences, a competitive job market, and a lower cost of living compared to other major Indian cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the Paid Social Director and/or other team members
- Final interview with the hiring manager or a panel of decision-makers
Key Assessment Areas:
- Paid Social advertising expertise and strategic thinking
- Client management and communication skills
- Account strategy development and planning
- Cultural fit and alignment with dentsu's values
Application Tips:
- Highlight relevant Paid Social advertising experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with dentsu's company culture
- Prepare examples of account strategies and campaign plans you've developed and executed in previous roles
ATS Keywords: Paid Social, Account Strategy, Client Communication, KPI Achievement, Operational Success, Campaign Management, Relationship Building, Growth Opportunities
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' Paid Social advertising expertise, strategic thinking, and client management skills.
🛠️ Tools & Technologies
- Paid Social advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Campaign management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard Paid Social advertising platforms, campaign management tools, and analytics software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Creativity
- Accountability
Work Style:
- Fast-paced and dynamic, with a focus on delivering results for clients
- Collaborative and team-oriented, with a strong emphasis on knowledge-sharing and continuous learning
- Adaptable and responsive to changing market conditions and client needs
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and sharing knowledge with team members?
- Do you have a proven track record of delivering results for clients in a Paid Social advertising role?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong track record in Paid Social advertising are likely to be a good fit for this role at dentsu.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities simultaneously
- Keeping up with the latest trends and best practices in Paid Social advertising
- Adapting to dentsu's unique company culture and work environment
- Balancing the demands of client work with internal team dynamics and collaboration
ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to dentsu's unique company culture.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position offers a unique opportunity to work with a global advertising network and gain exposure to diverse brands and markets
- In the broader advertising industry, this role is competitive, with similar positions available at other agencies and in-house marketing teams
- Career progression in this role could lead to senior management or director positions within dentsu's global network, or opportunities to specialize in other advertising channels
ASSUMPTION: This role offers a unique blend of global exposure, competitive compensation, and growth opportunities, making it an attractive choice for experienced Paid Social advertising professionals.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social advertising strategy for a global consumer brand, driving brand awareness and conversions
- Managing a team to execute a complex, multi-channel advertising campaign for a B2B technology company, generating leads and driving revenue growth
- Optimizing a high-spend Paid Social advertising account for a retail client, improving ROI and driving sales
ASSUMPTION: These sample projects illustrate the strategic, operational, and client management aspects of the Manager - Paid Social role at dentsu.
❓ Key Questions to Ask During Interview
- How does this role fit into dentsu's global Paid Social advertising strategy?
- What are the key priorities for this role in the first 90 days?
- How does dentsu support the professional development and growth of its employees?
- What is the typical career path for a successful Manager - Paid Social at dentsu?
- How does dentsu foster a culture of innovation and collaboration within its teams?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development within dentsu.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Manager - Paid Social
- Tailor your resume to highlight your Paid Social advertising experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with dentsu's company culture
- Prepare examples of account strategies and campaign plans you've developed and executed in previous roles
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
