Manager, Performance Marketing Media Buyer

📌 Core Information

🔹 Job Title: Manager, Performance Marketing Media Buyer

🔹 Company: AMB Group, LLC

🔹 Location: Mercedes-Benz Stadium, Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive paid media strategies to drive customer acquisition, ticket sales, merchandise, and fan engagement.
• Managing the full campaign lifecycle, from planning and creative development to platform setup, launch, optimization, and reporting.
• Overseeing media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).
• Collaborating cross-functionally with marketing, CRM, creative, ticketing, and sponsorship teams to deliver integrated and results-driven campaigns.
• Managing and mentoring junior team members, providing coaching on media planning, platform best practices, and campaign execution.

ASSUMPTION: This role requires a strong understanding of digital marketing tools, analytics, audience segmentation, and the ability to optimize campaigns to achieve measurable business outcomes. The ideal candidate will have experience in sports, entertainment, or consumer brands and be passionate about soccer or sports marketing.

📋 Key Responsibilities

✅ Developing, leading, and executing comprehensive paid media strategies across search, social, programmatic, video, affiliate, and display platforms to drive customer acquisition, ticket sales, merchandise, and fan engagement.

✅ Owning full campaign lifecycle—from planning and creative development to platform setup, launch, optimization, and reporting.

✅ Overseeing media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).

✅ Implementing advanced audience segmentation, bidding strategies, and attribution models to ensure media spend efficiency and effectiveness.

✅ Partnering with internal teams and agencies to deliver campaigns aligned with brand and revenue goals.

✅ Hands-on management of paid campaigns across Google Ads, Meta, TikTok, programmatic platforms, and more.

✅ Continuously testing new platforms, ad formats, and targeting tactics to optimize performance and scale reach.

✅ Monitoring and analyzing daily, weekly, and monthly performance across all paid channels, proactively identifying opportunities to improve performance.

✅ Building and maintaining custom dashboards to track key performance metrics and visualize data for stakeholders.

✅ Working cross-functionally with marketing, CRM, creative, ticketing, and sponsorship teams to deliver integrated and results-driven campaigns.

✅ Managing and mentoring junior team members, providing coaching on media planning, platform best practices, and campaign execution.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the business and the team. The ideal candidate will be adaptable and comfortable working in a fast-paced environment with shifting priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Experience: 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports, entertainment, or consumer brands).

Required Skills:

• Expert-level knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (DV360, The Trade Desk, etc.).

• Proven experience managing six- or seven-figure media budgets with a track record of delivering on KPIs.

• Strong grasp of digital marketing metrics, optimization levers, and attribution modeling (MTA, MMM).

• Experience building, analyzing, and optimizing campaigns based on performance data.

• Comfortable navigating cross-functional teams and fast-paced environments with shifting priorities.

Preferred Skills:

• Passion for soccer and sports marketing.

• Strong copywriting and creative briefing skills.

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have excellent analytical and problem-solving abilities, strong project management and organizational skills, effective communication skills, and a high attention to detail with a proactive, performance-driven mindset.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Performance Marketing role in Atlanta, GA with 7+ years of experience, the estimated salary range is $90,000 - $120,000 per year. This range may vary depending on the candidate's skills, experience, and the company's performance.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.

• 401(k) plan with company match.

• Paid time off and holidays.

• Employee discounts on Falcons and United tickets and merchandise.

• Opportunities for professional development and growth within the organization.

Working Hours: This role requires a standard full-time workweek of 40 hours, with the possibility of flexible hours, including evenings and weekends, to support game days and events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance. The benefits listed are typical for a company of this size and industry but may be subject to change or variation.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports. AMB Group, LLC is part of the Blank Family of Businesses, which includes the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.

Company Size: 1,001-5,000 employees. As part of a larger organization, the company offers opportunities for growth and collaboration across various business units.

Founded: The company was founded in 2015 as part of the Blank Family of Businesses, which was established by Arthur M. Blank, the co-founder of The Home Depot.

Company Description:

• The company is responsible for the operations and management of the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, and other related businesses.

• The company aims to provide exceptional fan experiences and create lasting memories for its customers.

• The company values innovation, collaboration, and a commitment to excellence in all aspects of its operations.

Company Specialties:

• Sports team management and operations.

• Event planning and management.

• Marketing and branding.

• Retail and merchandise sales.

Company Website: http://blankfamilyofbusinesses.com

ASSUMPTION: The company's focus on fan experiences and commitment to excellence in its operations suggest that the ideal candidate will be passionate about sports and have a strong customer focus.

📊 Role Analysis

Career Level: Mid-level management. This role reports directly to the Director of Integrated Marketing Operations and oversees junior team members.

Reporting Structure: The role is part of the Integrated Marketing & Fan Engagement team, which is responsible for developing and delivering a strategic, comprehensive direction for the Atlanta United brand.

Work Arrangement: On-site, with the possibility of flexible hours, including evenings and weekends, to support game days and events.

Growth Opportunities:

• As part of a larger organization, there may be opportunities for career advancement within the company's various business units.

• The role offers the chance to work on high-profile marketing campaigns and gain experience in sports marketing.

• The company values internal promotions and offers opportunities for professional development and growth.

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Atlanta, GA, with additional offices in Marietta, GA, and Flowery Branch, GA.

Office Location(s): 1 AMB Drive NW, Atlanta, GA 30313, US; 861 Franklin Gateway SE, Marietta, Georgia 30067, US; 4400 Falcon Pkwy, Flowery Branch, Georgia 30542, US

Geographic Context:

• Atlanta, GA is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving cultural scene.

• The city is home to several professional sports teams, including the Atlanta Falcons and Atlanta United.

• The company's offices are located in or near major metropolitan areas, offering easy access to amenities and attractions.

Work Schedule: The standard workweek is 40 hours, with the possibility of flexible hours, including evenings and weekends, to support game days and events.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission.

• Phone or video screen with the hiring manager.

• In-person or virtual interview with the hiring manager and other team members.

• Final interview with the Director of Integrated Marketing Operations.

Key Assessment Areas:

• Digital marketing expertise and experience.

• Campaign management and optimization skills.

• Cross-functional collaboration and leadership abilities.

• Adaptability and problem-solving skills.

Application Tips:

• Highlight relevant experience and achievements in media buying, digital advertising, or performance marketing.

• Tailor your resume and cover letter to emphasize your skills and experience in sports, entertainment, or consumer brands.

• Prepare examples of successful campaigns you've managed and the results you've achieved.

• Demonstrate your passion for soccer and sports marketing in your application materials.

ATS Keywords: Paid media strategy, campaign management, media buying, digital marketing, performance optimization, cross-functional collaboration, sports marketing, fan engagement, customer acquisition, ticket sales, merchandise revenue

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants. The ideal candidate will be proactive, organized, and able to navigate the application process efficiently.

🛠️ Tools & Technologies

• Google Ads

• Meta Ads Manager

• TikTok Ads

• Programmatic platforms (e.g., DV360, The Trade Desk)

• Google Analytics

• Looker Studio

• Tableau

• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Fan-centric: The company prioritizes the fan experience in all aspects of its operations.

• Innovation: The company values creativity, experimentation, and continuous improvement.

• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.

Work Style:

• Fast-paced: The company operates in a dynamic, fast-paced environment, with shifting priorities and deadlines.

• Data-driven: The company uses data and analytics to inform decision-making and optimize performance.

• Customer-focused: The company prioritizes the needs and preferences of its customers in all aspects of its operations.

Self-Assessment Questions:

• Do you have a passion for soccer and sports marketing?

• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?

• Do you have strong analytical and problem-solving skills, with a data-driven approach to decision-making?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a passion for sports marketing, a customer-focused mindset, and a commitment to innovation and continuous improvement.

⚠️ Potential Challenges

• The role may require working flexible hours, including evenings and weekends, to support game days and events.

• The company operates in a competitive and fast-paced environment, with high expectations for performance and results.

• The role may require managing multiple projects and priorities simultaneously, with tight deadlines and high stakes.

• The company's success is closely tied to the performance of its sports teams, which can be unpredictable and subject to change.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple priorities and deadlines effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on sports marketing and fan engagement, with a specific emphasis on ticket sales and merchandise revenue.

• Compared to similar roles in other industries, this role offers the opportunity to work on high-profile marketing campaigns and gain experience in sports marketing.

• Career progression in this role may involve moving into a senior marketing or management position within the company or exploring opportunities within the broader Blank Family of Businesses.

ASSUMPTION: The ideal candidate will have experience in sports marketing or a related field and be eager to take on new challenges and responsibilities as they arise.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy to drive ticket sales for a high-profile soccer match.

• Optimizing a programmatic campaign to improve return on ad spend and cost-per-acquisition for merchandise revenue.

• Collaborating with cross-functional teams to deliver an integrated marketing campaign for a major sports event.

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements and the results they've achieved.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role and how it may vary depending on the time of year?

• How does the company support the professional development and growth of its employees?

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?

• What opportunities are there for career advancement within the company or the broader Blank Family of Businesses?

ASSUMPTION: The ideal candidate will be proactive, curious, and eager to ask insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://ambgroup.wd1.myworkdayjobs.com/Appl_Only_Site/job/Mercedes-Benz-Stadium/Manager--Performance-Marketing-Media-Buyer_R0027986
• Tailor your resume and cover letter to emphasize your skills and experience in media buying, digital advertising, or performance marketing, with a focus on sports, entertainment, or consumer brands.

• Prepare examples of successful campaigns you've managed and the results you've achieved, highlighting your ability to drive customer acquisition, ticket sales, merchandise revenue, and fan engagement.

• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.