📌 Core Information
🔹 Job Title: Manager, Performance Marketing Media Buyer
🔹 Company: AMB Group, LLC
🔹 Location: Mercedes-Benz Stadium, Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Sports, Entertainment
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive paid media strategies to drive customer acquisition, ticket sales, merchandise, and fan engagement.
- Managing the full campaign lifecycle, from planning and creative development to platform setup, launch, optimization, and reporting.
- Overseeing media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).
- Collaborating cross-functionally with marketing, CRM, creative, ticketing, and sponsorship teams to deliver integrated and results-driven campaigns.
- Managing and mentoring junior team members, providing coaching on media planning, platform best practices, and campaign execution.
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on driving measurable business outcomes through digital channels.
📋 Key Responsibilities
✅ Developing, leading, and executing comprehensive paid media strategies across search, social, programmatic, video, affiliate, and display platforms to drive customer acquisition, ticket sales, merchandise, and fan engagement.
✅ Owning full campaign lifecycle—from planning and creative development to platform setup, launch, optimization, and reporting.
✅ Overseeing media budget allocation and pacing across platforms, continuously optimizing for return on ad spend (ROAS) and cost-per-acquisition (CPA).
✅ Implementing advanced audience segmentation, bidding strategies, and attribution models to ensure media spend efficiency and effectiveness.
✅ Partnering with internal teams and agencies to deliver campaigns aligned with brand and revenue goals.
✅ Hands-on management of paid campaigns across Google Ads, Meta, TikTok, programmatic platforms, and more.
✅ Continuously testing new platforms, ad formats, and targeting tactics to optimize performance and scale reach.
✅ Monitoring and analyzing daily, weekly, and monthly performance across all paid channels, proactively identifying opportunities to improve performance.
✅ Building and maintaining custom dashboards to track key performance metrics and visualize data for stakeholders.
✅ Working cross-functionally with marketing, CRM, creative, ticketing, and sponsorship teams to deliver integrated and results-driven campaigns.
✅ Managing and mentoring junior team members, providing coaching on media planning, platform best practices, and campaign execution.
ASSUMPTION: This role requires a deep understanding of digital marketing tools, analytics, audience segmentation, and the ability to optimize campaigns to achieve measurable business outcomes.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Experience: 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports, entertainment, or consumer brands).
Required Skills:
- Expert-level knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms (DV360, The Trade Desk, etc.).
- Proven experience managing six- or seven-figure media budgets with a track record of delivering on KPIs.
- Strong grasp of digital marketing metrics, optimization levers, and attribution modeling (MTA, MMM).
- Experience building, analyzing, and optimizing campaigns based on performance data.
- Comfortable navigating cross-functional teams and fast-paced environments with shifting priorities.
Preferred Skills:
- Strong copywriting and creative briefing skills.
- Passion for soccer and sports marketing.
ASSUMPTION: Candidates with a proven track record in performance marketing and a strong understanding of digital advertising platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager-level role in Performance Marketing with 7+ years of experience in the Sports/Entertainment industry in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on tickets and merchandise
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours including evenings and weekends to support game days and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports. AMB Group, LLC is part of the Blank Family of Businesses, which includes the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.
Company Size: 1,001-5,000 employees. As part of a larger organization, this role offers opportunities for collaboration and growth within a dynamic and established sports and entertainment company.
Founded: The Blank Family of Businesses was founded by Arthur M. Blank, co-founder of The Home Depot, in 2002. AMB Group, LLC was established to oversee the various business ventures within the Blank Family of Businesses.
Company Description:
- AMB Group, LLC is committed to creating memorable experiences for fans through its sports teams, stadium, and other entertainment offerings.
- The company prioritizes innovation, collaboration, and a customer-focused approach to drive success in the competitive sports and entertainment industry.
- AMB Group, LLC is an equal opportunity employer, offering a diverse and inclusive work environment.
Company Specialties:
- Sports team ownership and management
- Stadium operations and management
- Event planning and execution
- Marketing and branding
- Retail and merchandise
Company Website: blankfamilyofbusinesses.com
ASSUMPTION: Working for AMB Group, LLC offers applicants the opportunity to be part of a well-established and successful sports and entertainment organization with a strong brand and commitment to customer experience.
📊 Role Analysis
Career Level: Managerial. This role is responsible for leading cross-functional, multi-platform initiatives and managing a team of marketing professionals.
Reporting Structure: The Performance Marketing Manager reports directly to the Director of Integrated Marketing Operations and works closely with various internal teams, including marketing, CRM, creative, ticketing, and sponsorship teams.
Work Arrangement: On-site, with flexible hours including evenings and weekends to support game days and events. This role may require occasional travel to attend industry events or conferences.
Growth Opportunities:
- Advancement within the marketing department or other departments within the Blank Family of Businesses.
- Expanding skills and expertise through professional development opportunities and cross-functional collaboration.
- Potential to take on additional responsibilities or manage larger teams as the company grows and evolves.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and established sports and entertainment organization.
🌍 Location & Work Environment
Office Type: On-site at Mercedes-Benz Stadium, a state-of-the-art sports and entertainment venue in Atlanta, GA.
Office Location(s): 1 AMB Drive NW, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, GA is a vibrant and diverse city with a strong sports culture and a growing entertainment industry.
- The Mercedes-Benz Stadium is located in the heart of downtown Atlanta, offering easy access to public transportation, dining, and entertainment options.
- The stadium is home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS), providing a dynamic and energetic work environment for sports fans.
Work Schedule: Full-time, with flexible hours including evenings and weekends to support game days and events. The work schedule may vary depending on the needs of the business and the demands of the sports and entertainment industry.
ASSUMPTION: Working on-site at Mercedes-Benz Stadium offers applicants the opportunity to be part of a dynamic and energetic work environment with a strong focus on sports and entertainment.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the hiring manager and other team members.
- Final interview with the Director of Integrated Marketing Operations or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Digital marketing expertise and experience with relevant platforms.
- Campaign management and optimization skills.
- Cross-functional collaboration and communication skills.
- Problem-solving and analytical skills.
- Alignment with company values and culture.
Application Tips:
- Highlight relevant experience and achievements in performance marketing, with a focus on driving measurable business outcomes.
- Demonstrate a strong understanding of digital marketing tools, analytics, audience segmentation, and campaign optimization.
- Tailor your resume and cover letter to emphasize your skills and experience in sports, entertainment, or consumer brands.
- Prepare questions that demonstrate your interest in the role and the company, such as asking about the team structure, company culture, or growth opportunities.
ATS Keywords: Performance marketing, media buying, digital advertising, campaign management, audience segmentation, attribution modeling, cross-functional collaboration, sports, entertainment, consumer brands, Atlanta, Mercedes-Benz Stadium
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills, experience, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Programmatic platforms (DV360, The Trade Desk, etc.)
- Google Analytics
- Looker Studio
- Tableau
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-focused
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and performance-focused
- Adaptable and responsive to changing priorities
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment, with a focus on driving measurable business outcomes?
- Are you comfortable working cross-functionally with various internal teams and external partners to deliver integrated and results-driven campaigns?
- Do you have a strong understanding of digital marketing tools, analytics, audience segmentation, and campaign optimization?
- Are you passionate about sports and entertainment, and excited about the opportunity to work in a state-of-the-art sports and entertainment venue?
ASSUMPTION: Applicants who are passionate about sports and entertainment, have a strong understanding of digital marketing, and thrive in a dynamic and collaborative work environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing a significant media budget and delivering on KPIs in a fast-paced and dynamic work environment.
- Balancing multiple priorities and shifting deadlines, with a focus on driving measurable business outcomes.
- Working evenings and weekends to support game days and events, with occasional travel for industry events or conferences.
- Navigating a large and complex organization, with a focus on cross-functional collaboration and communication.
ASSUMPTION: These challenges are inherent to working in a dynamic and fast-paced sports and entertainment organization, and successful candidates will be able to thrive in this environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving measurable business outcomes through digital marketing channels in the sports and entertainment industry.
- Compared to similar roles in other industries, this role offers the opportunity to work in a dynamic and energetic work environment with a strong focus on sports and entertainment.
- Career path comparison: This role offers opportunities for professional growth and development within a dynamic and established sports and entertainment organization, with potential for advancement within the marketing department or other departments within the Blank Family of Businesses.
ASSUMPTION: Applicants should consider the unique aspects of this role and the opportunities it offers for professional growth and development within the sports and entertainment industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive ticket sales for a major league soccer match, with a focus on optimizing return on ad spend (ROAS) and cost-per-acquisition (CPA).
- Managing a six-figure media budget across multiple digital platforms, with a focus on delivering on KPIs and driving measurable business outcomes.
- Collaborating with cross-functional teams to deliver integrated and results-driven campaigns, with a focus on driving fan engagement and brand awareness.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, with a focus on driving measurable business outcomes through digital marketing channels.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and the broader organization?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What is the company culture like, and how does it support collaboration and innovation within the marketing department and the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach work-life balance, particularly for roles that require flexible hours and occasional travel?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, and will help applicants better understand the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in performance marketing, with a focus on driving measurable business outcomes.
- Prepare questions that demonstrate your interest in the role and the company, such as asking about the team structure, company culture, or growth opportunities.
- If selected for an interview, be prepared to discuss your experience with relevant digital marketing tools, analytics, audience segmentation, and campaign optimization.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
