📌 Core Information
🔹 Job Title: Manager, PPC and Growth Performance
🔹 Company: Sage Growth Partners
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading PPC and SEM strategy for healthcare clients
- Managing day-to-day campaign execution and optimization
- Collaborating with internal teams and external partners
- Analyzing performance metrics and providing actionable insights
ASSUMPTION: This role requires a high level of expertise in PPC and SEM, with a focus on driving measurable results for healthcare clients.
📋 Key Responsibilities
✅ Lead PPC and SEM Strategy: Develop and execute high-impact paid search, display advertising, and paid social campaigns to drive measurable results for healthcare clients.
✅ Campaign Execution and Optimization: Manage day-to-day execution, performance tracking, and continuous optimization of PPC, SEM, and paid media campaigns.
✅ Budget and Bid Management: Oversee paid media budgets, adjusting bids and allocating spend strategically to maximize click-through rates (CTR), conversions, and ROI.
✅ Performance Analysis and Reporting: Analyze campaign performance metrics (CPC, CTR, conversion rates, ROAS) and provide actionable insights to improve results.
✅ Landing Page and Conversion Rate Optimization (CRO): Work closely with design and content teams to optimize landing pages for better ad relevance, quality scores, and conversion rates.
✅ SEO and Paid-Organic Integration: Collaborate with SEO specialists to align organic and paid search strategies, ensuring a cohesive search presence.
✅ Social Media Advertising: Oversee paid social campaigns (Facebook Ads, LinkedIn Ads, etc.), ensuring they complement SEM efforts and drive engagement.
✅ Stay Ahead of Trends: Keep up with the latest advancements in Google Ads, AI-driven bidding, audience targeting, and ad formats to maintain a competitive edge.
✅ Competitor and Market Analysis: Conduct in-depth research on competitor strategies and industry trends to refine PPC and digital ad strategies.
✅ Team and Vendor Collaboration: Work with internal teams and external partners (agencies, ad networks) to ensure seamless execution of digital advertising initiatives.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively across teams.
🎯 Required Qualifications
Education: Undergraduate degree in marketing, business, or a related field.
Experience: 5+ years of hands-on experience in PPC advertising, SEM, and digital performance marketing.
Required Skills:
- Proven success in managing Google Ads, LinkedIn, and Meta, optimizing for lead generation and conversions.
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, keyword research tools (e.g., SEMrush, Ahrefs), and bid management platforms.
- Strong analytical skills with experience using Google Analytics, Data Studio, and other analytics platforms to track and optimize campaign performance.
- Working knowledge of SEO best practices to ensure alignment between organic and paid search strategies.
- Experience running A/B tests for ads, landing pages, and bidding strategies to improve performance.
- Ability to manage multiple campaigns, prioritize tasks, and handle budget allocations effectively.
- Excellent communication and collaboration skills.
Preferred Skills:
- Prior experience in healthcare marketing or regulated industries.
ASSUMPTION: Candidates with a strong background in PPC and SEM, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager-level role in digital marketing, with 5-10 years of experience, and considering the remote nature of the position.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, with flexible hours and occasional travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on healthcare growth strategies.
Company Size: 11-50 employees, providing a dynamic and collaborative work environment.
Founded: 2015, with a strong track record in accelerating commercial success for healthcare organizations.
Company Description:
- Sage Growth Partners accelerates commercial success for healthcare organizations through a singular focus on growth.
- The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing.
- Sage Growth Partners is committed to delivering innovative and data-driven solutions to its clients.
Company Specialties:
- Health information technology consulting
- Strategy development
- Thought leadership
- Management consulting
Company Website: http://www.sage-growth.com
ASSUMPTION: Sage Growth Partners is a well-established company in the healthcare consulting space, with a strong reputation for driving growth and success for its clients.
📊 Role Analysis
Career Level: Managerial, with the opportunity to lead and shape high-impact PPC and SEM strategies for top healthcare brands.
Reporting Structure: This position reports directly to the Sr. Director, Digital Marketing, and works closely with account leaders and creative teams within the agency.
Work Arrangement: Remote, with occasional travel required for client meetings and industry events.
Growth Opportunities:
- Potential to expand the digital marketing team and take on additional responsibilities.
- Opportunities to work on diverse healthcare marketing projects and campaigns.
- Chance to develop and refine skills in PPC, SEM, and digital performance marketing.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel required.
Office Location(s): N/A (Remote work environment)
Geographic Context:
- Sage Growth Partners is headquartered in Baltimore, MD, with a remote workforce.
- The company serves healthcare clients across the United States.
- The remote work environment allows for flexibility and work-life balance.
Work Schedule: Full-time, with flexible hours and occasional travel required.
ASSUMPTION: The remote work environment provides candidates with the opportunity to work from anywhere, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Sr. Director, Digital Marketing
- Final interview with key stakeholders or the hiring manager
Key Assessment Areas:
- PPC and SEM expertise
- Analytical and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant PPC and SEM experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
- Prepare for interview questions that focus on your technical skills, strategic thinking, and ability to work collaboratively with teams.
ATS Keywords: PPC, SEM, Google Ads, LinkedIn, Meta, Bing Ads, Google Analytics, Data Studio, SEO, A/B Testing, CRO, Budget Management, Communication, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong PPC and SEM experience and a proven track record of driving results.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Keyword research tools (e.g., SEMrush, Ahrefs)
- Bid management platforms
- Data Studio
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Dynamic and fast-paced
- Data-driven and results-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with teams?
- Are you comfortable using data and analytics to inform decision-making and drive results?
- Do you have a proven track record of success in PPC and SEM, with a strong commitment to continuous learning and improvement?
ASSUMPTION: Candidates who are a strong cultural fit for Sage Growth Partners will be client-centric, innovative, collaborative, data-driven, and growth-oriented, with a dynamic and adaptable work style.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities effectively
- Keeping up with the latest trends and advancements in PPC and SEM
- Occasional travel requirements for client meetings and industry events
- Working in a fast-paced and sometimes unpredictable environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving high-performing digital marketing strategies for healthcare clients, with a strong emphasis on PPC and SEM.
- Compared to other PPC and SEM roles, this position offers the opportunity to work with a diverse range of healthcare clients and collaborate with a talented team of marketing professionals.
- Career progression in this role may include taking on additional responsibilities, such as managing a team or expanding into new areas of digital marketing.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive PPC and SEM strategy for a new healthcare client, with a focus on driving leads and conversions.
- Optimizing a large-scale Google Ads campaign for a major healthcare provider, with a focus on improving quality scores and reducing CPC.
- Collaborating with the content and design teams to create high-performing ad creatives for a paid social campaign, with a focus on driving engagement and conversions.
ASSUMPTION: These sample projects illustrate the types of initiatives a candidate in this role might work on, with a focus on driving measurable results for healthcare clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical PPC and SEM strategies for healthcare clients at Sage Growth Partners?
- How does the digital marketing team collaborate with other departments and external partners to ensure seamless execution of campaigns?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does Sage Growth Partners support work-life balance for its remote employees?
- Can you provide an example of a successful PPC or SEM campaign that the team has executed for a healthcare client?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PPC and SEM experience and achievements.
- Prepare for interview questions that focus on your technical skills, strategic thinking, and ability to work collaboratively with teams.
- If selected for an interview, be prepared to discuss your approach to PPC and SEM strategy, campaign optimization, and data-driven decision-making.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
