- **Job Title:** Manager, Pre-Mix Shopper Marketing
- **Company:** Diageo
- **Location:** 3 World Trade Center, New York, NY
- **Job Type:** On-site (Full-Time)
- **Category:** Beverage Manufacturing
- **Date Posted:** April 24, 2025
- **Experience Level:** 10+ years
- **Remote Status:** On-site
**🚀 Job Overview**
Key aspects of this role include:
- Developing and implementing customer-specific retail programs to drive traffic, increase basket size, and improve conversion rates.
- Collaborating with cross-functional teams, agencies, and customers to create industry-leading selling support materials and tools.
- Leveraging category, shopper, and consumer insights to inform retail strategies and programs.
- Managing budgets and agency relationships to ensure efficient and effective use of resources.
**ASSUMPTION:** This role requires a high level of strategic thinking, creativity, and strong project management skills to successfully lead shopper marketing efforts across multiple key national customers.
**📋 Key Responsibilities**
- **Shopper Marketing Strategy & Program Development:** Develop and implement commercially grounded, insight-led programs across RTD (Ready-To-Drink) and RTS (Ready-To-Serve) categories that create wins for both key customers and Diageo brands.
- **Customer Sales Team Collaboration:** Partner with customer sales teams to drive programs through to execution with key strategic account customers.
- **Analytics & Program Measurement:** Work with analytics teams to measure success and scale programs as needed.
- **Cross-Functional Team Collaboration:** Collaborate with CP&A (Commercial Planning & Activation), brand, legal, finance, and distributor partners to ensure alignment and effective execution of shopper marketing strategies.
- **Agency Management:** Manage agency relationships to deliver high-quality, on-budget, and on-time projects.
**ASSUMPTION:** This role requires strong communication, presentation, and influencing skills to effectively manage relationships with various internal and external stakeholders.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field.
- **Experience:** 7+ years of experience in a CPG environment, with a track record of success in shopper/customer marketing, brand activation, and joint customer business planning.
- **Required Skills:**
- Proven ability to handle multiple projects with strong project management skills.
- Experience in category development, category management, customer marketing, or strong commercial/sales experience.
- Strong previous experience with customers (off-premise channels) shopper/customer marketing curriculum.
- Ability to switch seamlessly between ideation and commercial thinking.
- Advanced working knowledge of Excel and PowerPoint.
- Strong ability to take information from multiple data sources and tell a tight, concise, commercially relevant story.
- **Preferred Skills:**
- Experience in agency management (first-hand or management of agencies).
- Experience with customers in the retail channel.
**ASSUMPTION:** Given the complexity and scope of this role, candidates should have a proven track record of success in managing multiple projects and stakeholders simultaneously.
**💰 Compensation & Benefits**
- **Salary Range:** $110,400 - $184,000 per year
- **Benefits:**
- Healthcare benefits
- Retirement benefits
- Short-term and long-term disability coverage
- Basic life insurance
- Wellness benefits
- Industry-leading parental leave
- Additional rewards, including annual incentive payment and stock awards, for certain roles
- **Working Hours:** 40 hours per week
**ASSUMPTION:** The salary range displayed is the salary range for the role’s primary location. Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Beverage Manufacturing
- **Company Size:** 10,001+ employees
- **Founded:** 1826 (as Guinness Brewery)
- **Company Description:** Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. With a portfolio spanning spirits and beer, Diageo is built on the principles and foundations laid by industry giants. The company's broad consumer base and global presence enable it to think differently about the future and maintain its position as a leader in the alcoholic beverage market.
- **Company Specialties:** Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG, and Brand Owners
**📊 Role Analysis**
- **Career Level:** Mid to Senior level role, with potential for growth and career progression within Diageo's marketing and commercial functions.
- **Reporting Structure:** This role reports directly to the Senior Manager, Pre-Mix Shopper Marketing, who in turn reports to the Director, Pre-Mix Shopper Marketing.
- **Work Arrangement:** On-site, full-time role, with potential for hybrid or remote work arrangements based on business needs and individual circumstances.
- **Growth Opportunities:** This role offers opportunities to work on high-impact projects, collaborate with cross-functional teams, and gain exposure to various aspects of Diageo's business. Successful candidates may have the opportunity to take on additional responsibilities or move into leadership roles as they develop their skills and demonstrate their potential.
**ASSUMPTION:** This role provides an excellent platform for experienced marketing professionals to grow their careers within a global, industry-leading organization.
**🌍 Location & Work Environment**
- **Office Type:** Modern, collaborative office space in 3 World Trade Center, New York, NY
- **Office Location(s):** 3 World Trade Center, New York, NY
- **Geographic Context:** New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions. The city's diverse population and thriving business ecosystem provide ample opportunities for professional growth and personal enrichment.
- **Work Schedule:** Standard business hours, with flexibility to work remotely or adjust hours as needed to accommodate business demands and individual needs.
**ASSUMPTION:** Diageo fosters a flexible and inclusive work environment that values work-life balance and supports employees' personal and professional growth.
**💼 Interview & Application Insights**
- **Typical Process:** Applicants can expect a multi-step interview process, including phone or video screens, in-person interviews, and assessments. The process may also include case studies or presentations to evaluate candidates' problem-solving skills and cultural fit.
- **Key Assessment Areas:** Candidates should be prepared to discuss their experience with shopper marketing, customer insights, project management, and cross-functional team collaboration. They should also be ready to present their ideas for driving shopper marketing success in Diageo's Pre-Mix portfolio.
- **Application Tips:**
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of Diageo's business and the Pre-Mix category by demonstrating your knowledge of key customers, shopper trends, and market dynamics.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced, dynamic environment.
**ASSUMPTION:** Diageo values diversity and inclusion, and encourages candidates from all backgrounds to apply. The company is committed to creating an inclusive environment where everyone feels valued and has the opportunity to thrive.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Customer relationship management (CRM) software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
**ASSUMPTION:** Diageo provides its employees with access to industry-standard tools and technologies to support their success in their roles.
**👔 Cultural Fit Considerations**
- **Company Values:** Diageo's values include:
- Be courageous
- Be collaborative
- Be inclusive
- Be entrepreneurial
- Be accountable
- **Work Style:** Diageo fosters a dynamic, fast-paced, and collaborative work environment. The company values diversity, inclusion, and innovation, and encourages employees to bring their unique perspectives and ideas to the table.
- **Self-Assessment Questions:**
- How have you demonstrated courage in a previous role, and how might you apply this value in this position?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach building and maintaining relationships with diverse stakeholders, including customers, partners, and internal teams?
**ASSUMPTION:** Diageo seeks candidates who align with its values and work style, and who are committed to driving the company's success through their unique skills, experiences, and perspectives.
**⚠️ Potential Challenges**
- Managing multiple projects and stakeholders simultaneously, often with competing priorities and tight deadlines.
- Navigating a complex, matrixed organization with numerous internal and external partners.
- Balancing the need to drive business results with the responsibility to act sustainably and ethically.
- Adapting to changes in the market, consumer behavior, and regulatory environment.
**ASSUMPTION:** Diageo provides its employees with the support, resources, and training they need to overcome these challenges and succeed in their roles.
**📈 Similar Roles Comparison**
- **Manager, Shopper Marketing (CPG Company):** This role focuses more on executing shopper marketing strategies within a single retail channel, while the Diageo role requires a broader understanding of the full path to purchase and across multiple retail channels.
- **Senior Brand Manager (FMCG Company):** This role is more focused on brand management and less on customer-specific retail programs, whereas the Diageo role requires a deep understanding of key national customers and their shopper marketing needs.
- **Senior Category Manager (Retailer):** This role involves managing a specific product category within a retail environment, while the Diageo role requires a broader understanding of the entire Pre-Mix portfolio and its retail landscape.
**ASSUMPTION:** The Diageo role offers a unique blend of shopper marketing, brand management, and category management responsibilities, making it an attractive opportunity for experienced professionals seeking to expand their skillset and advance their careers.
**📝 Sample Projects**
- Developing and implementing a customer-specific retail program for a key national account to drive traffic and increase conversion for a new RTD product launch.
- Collaborating with the CP&A team to create a commercially grounded, insight-led program that creates wins for both Diageo brands and key customers across multiple retail channels.
- Working with the brand team to take their programming and assets and find a home for them with national account customers, ensuring alignment with their business objectives and shopper marketing needs.
**ASSUMPTION:** These sample projects illustrate the breadth and depth of responsibilities for the Manager, Pre-Mix Shopper Marketing role, and the opportunity to make a significant impact on Diageo's business and its key customers.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the broader Pre-Mix marketing strategy, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Diageo support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the Pre-Mix category, and how can this role help address them?
- How does Diageo measure the success of its shopper marketing programs, and how will my performance be evaluated in this role?
**ASSUMPTION:** Asking these questions demonstrates your interest in the role and your commitment to understanding the business and its priorities.
**📌 Next Steps for Applicants**
- To apply for this position, submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/3-World-Trade-Center-NY/Manager--Pre-Mix-Shopper-Marketing_JR1112361-1).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on shopper marketing, project management, and cross-functional team collaboration.
- Prepare for the interview process by researching Diageo's business, the Pre-Mix category, and key customers. Be ready to discuss your ideas for driving shopper marketing success in this role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
- If you are selected for an interview, be prepared to present your ideas for driving shopper marketing success in Diageo's Pre-Mix portfolio, and to discuss your approach to managing multiple projects and stakeholders simultaneously.
**⚠️ Disclaimer**
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
