🔹 Job Title: Manager, Product Innovation & Marketing - Uqora
🔹 Company: Bonafide
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-time
🔹 Category: Not provided
The Manager, Product Innovation & Marketing role at Bonafide's Uqora brand is responsible for building the innovation pipeline and bringing new product ideas to life, from concept to commercial launch. This strategic and analytical position requires a deep understanding of consumer behavior, market trends, and data-driven decision-making to drive the development of exceptional, consumer-centric products.
Education: Bachelor's degree required, MBA preferred
Experience: 3-4+ years' experience in Product Marketing / Product Innovation for consumer brands, with experience building and/or developing products from innovation discovery through commercialization
Skills: Strong product management and marketing skills, analytical and quantitative acumen, experience with syndicated data and ecommerce data analysis, self-starter with problem-solving abilities, proficiency in distilling insights from market data, experience in ecommerce and agile design thinking
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The salary range for this role is likely competitive within the consumer healthcare/wellness industry in the San Diego, CA area, considering the required qualifications and responsibilities.
Industry Position: Bonafide is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women's common healthcare needs and improve their quality of life.
Company Size: ASSUMPTION: Bonafide is a subsidiary of the larger Pharmavite company, which suggests it is a mid-sized to large organization.
Company Stage: ASSUMPTION: As a rapidly growing, innovative healthcare company, Bonafide is likely in a growth or expansion stage.
Career Level: This role is at the Manager level, indicating it is a mid-level position with significant responsibilities.
Reporting Structure: The Manager, Product Innovation & Marketing, Uqora reports to the Sr. Director, Innovation, Uqora.
Team Size/Composition: ASSUMPTION: The role is likely part of a larger product innovation and marketing team within the Uqora brand and Bonafide organization.
Growth Opportunities: The role offers the opportunity to contribute to the future growth and development of the Uqora brand, with potential for career advancement within the company.
Office Type: ASSUMPTION: The role is based in the company's headquarters in San Diego, California, with potential for a hybrid or in-office work environment.
Geographic Context: San Diego, California is known as a hub for the healthcare and technology industries, offering an entrepreneurial and innovative work environment.
Work Schedule: ASSUMPTION: The typical work schedule for this role is full-time, with standard business hours.
Regional Considerations: ASSUMPTION: The San Diego location may offer a high cost of living, but also a vibrant, collaborative, and entrepreneurial work culture.
Typical Process: ASSUMPTION: The interview process for this role may include a combination of phone/video screens, in-person interviews, skills assessments, and reference checks.
Key Assessment Areas: Employers will likely evaluate candidates' strategic thinking, problem-solving abilities, data analysis skills, cross-functional collaboration, and creativity in developing innovative product solutions.
Application Tips: Applicants should highlight their experience in product innovation, marketing, and consumer insights, as well as their ability to work in a fast-paced, collaborative environment.
ATS Keywords: Relevant keywords to include in applications may include "product innovation," "product marketing," "consumer insights," "data analysis," "ecommerce," and "agile design thinking."
ASSUMPTION: Relevant tools and technologies for this role may include data analytics software (e.g., Excel, Tableau), customer relationship management (CRM) systems, project management software, and digital marketing platforms.
Company Values: ASSUMPTION: Bonafide and Uqora likely value innovation, consumer-centricity, collaboration, and a commitment to improving women's health and well-being.
Work Style: The role requires a self-starter with an entrepreneurial spirit, who is comfortable working in a fast-paced, dynamic environment and collaborating cross-functionally.
Self-Assessment: Applicants should consider whether they thrive in a setting that encourages creativity, problem-solving, and data-driven decision-making, and whether they are passionate about developing innovative products that improve people's lives.
ASSUMPTION: The role may involve navigating the complexities of managing the product innovation pipeline, coordinating cross-functional teams, and balancing multiple priorities to ensure successful and timely product launches.
ASSUMPTION: Similar roles in the consumer healthcare/wellness industry may include Product Manager, Brand Manager, or Innovation Manager positions, with a focus on developing and marketing new products to address consumer needs.
ASSUMPTION: Potential projects for this role may include conducting market research to identify unmet consumer needs, developing new product concepts and business cases, leading cross-functional teams to bring products to market, and analyzing post-launch performance data to optimize product marketing strategies.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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