Manager, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Marketing

🔹 Company: AssistRx

🔹 Location: Lockhart, Florida, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and features
• Conducting market research and competitive analysis to inform product positioning
• Creating compelling messaging and content that resonates with target audiences
• Collaborating cross-functionally with internal teams to ensure product success

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Own and execute product marketing strategy to support new product launches and feature enhancements

✅ Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends

✅ Conduct ongoing competitive and market research to identify trends and opportunities

✅ Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes

✅ Support the development of compelling messaging architecture, product positioning, and use cases

✅ Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making processes

✅ Ensure integrated launches for products, new product features, and product solutions

✅ Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks

✅ Support the development of thought leadership content to increase brand visibility and credibility

✅ Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices

✅ Maintain regular communication and working relationships with product, sales, and account management teams

✅ Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 5+ years of B2B product marketing experience, preferably in healthcare, health technology (SaaS), and/or patient support services

Required Skills:

• Proven success in planning and executing product marketing strategies
• Experience in designing and executing multichannel marketing campaigns
• Familiarity with ABM, content strategy, and buyer journey mapping best practices
• Strong analytical mindset with experience tracking KPIs and using data to inform decisions
• Excellent written and verbal communication skills

Preferred Skills:

• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform
• Experience working with or at a marketing/creative agency

ASSUMPTION: Candidates with experience in the healthcare or health technology industries will have a strong understanding of the market and target audiences.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Product Marketing role with 5-10 years of experience in the healthcare or health technology industry)

Benefits:

• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, and short-term disability insurance

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AssistRx operates in the IT Services and IT Consulting industry, specializing in specialty therapy initiation and patient support services for the healthcare sector.

Company Size: AssistRx has 501-1,000 employees, providing a supportive, progressive, and fast-paced work environment.

Founded: 2009, with a focus on delivering informed access and improved outcomes for patients and clients.

Company Description:

• AssistRx is a specialty therapy initiation and patient support company that combines technology and talent to provide advanced solutions for life sciences organizations.
• The company offers an integrated solution that streamlines enrollment, reduces therapy disruptions, and provides real-time therapy visibility.
• AssistRx is committed to delivering the informed touchpoints that simplify a complex system to enable better results for today’s patients.

Company Specialties:

• Specialty Pharmaceutical Industry
• Prior Authorizations
• HIPAA Consent
• Specialty Patient Support Services
• Health Care Technology
• Specialty Medications
• Information Technology and Services
• Life Sciences

Company Website: http://www.assistrx.com

ASSUMPTION: AssistRx's focus on technology and talent enables it to provide innovative solutions that improve patient uptake, visibility, and outcomes.

📊 Role Analysis

Career Level: Managerial, with the opportunity to lead and mentor team members and influence cross-functional teams.

Reporting Structure: This role reports directly to the Director of Product Marketing and may oversee junior product marketing team members.

Work Arrangement: Hybrid, with a mix of remote and on-site work, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to advance to a Director or VP role within the product marketing department
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to develop leadership and mentoring skills by managing and coaching team members

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the healthcare or health technology industries.

🌍 Location & Work Environment

Office Type: AssistRx has multiple office locations, with this role primarily based in Lockhart, Florida.

Office Location(s): 495 N. Keller Rd., Suite 100, Maitland, Florida 32751, US; 4500 W. 107th St., Overland Park, Kansas 66207, US; 317 6th Ave, 5th Floor, Des Moines, Iowa 50309, US; 9400 Southpark Center Loop, Suite 200, Orlando, Florida 32819, US; 2400 Sand Lake Rd, Suite 200, Orlando, Florida 32809, US

Geographic Context:

• Lockhart, Florida, is a small city located in the central part of the state, offering a mix of urban and suburban living.
• The area has a humid subtropical climate, with mild winters and hot, humid summers.
• Lockhart is home to various industries, including healthcare, technology, and manufacturing.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel to other office locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Behavioral and technical interviews with the hiring manager and team members
• Final interview with the Director of Product Marketing

Key Assessment Areas:

• Product marketing strategy and execution
• Market research and competitive analysis skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
• Prepare examples of successful product marketing campaigns and their outcomes
• Research AssistRx and the healthcare industry to demonstrate your understanding of the market and target audiences

ATS Keywords: Product Marketing, Go-to-market Strategies, Cross-functional Collaboration, Market Research, Messaging Architecture, Buyer Personas, Sales Enablement, Thought Leadership, Project Management, Analytical Skills, CRM Experience, Content Strategy, Campaign Execution, Healthcare Knowledge, SaaS Experience, Communication Skills

ASSUMPTION: Applicants should focus on demonstrating their strategic mindset, communication skills, and relevant product marketing experience throughout the application and interview process.

🛠️ Tools & Technologies

• Salesforce or other CRM
• Marketing Cloud
• WordPress
• Lead Gen platforms
• Google Analytics
• Figma
• Confluence
• SharePoint
• Hootsuite/Sprout or other social management platform
• Survey Monkey or other survey platform
• Pendo or other in-app survey platform

ASSUMPTION: Candidates should have experience with relevant marketing and project management tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and its target audiences?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities?
• Do you have a strategic mindset and the ability to develop and execute go-to-market strategies?

ASSUMPTION: Candidates should assess their fit with AssistRx's company values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and market changes
• Adapting to new tools and technologies as needed

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively with teams, and adapt to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position may require more cross-functional collaboration and a stronger focus on healthcare industry knowledge
• In the healthcare industry, product marketing roles may have a greater emphasis on patient-centricity and regulatory compliance
• Career progression in product marketing may involve moving into leadership or management roles, with opportunities to specialize in specific therapeutic areas or product categories

ASSUMPTION: Candidates should research similar roles in the healthcare or health technology industries to understand the unique aspects of this position and its potential career growth opportunities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new specialty medication launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating and delivering sales enablement content and training to empower sales teams

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Manager, Product Marketing role at AssistRx.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the product marketing department?
• How does AssistRx support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the product marketing department, and how can this role help address them?
• How does AssistRx measure the success of its product marketing initiatives, and what KPIs are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within AssistRx?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
• Prepare examples of successful product marketing campaigns and their outcomes
• Research AssistRx and the healthcare industry to demonstrate your understanding of the market and target audiences
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.