Manager- Product Marketing

📌 Core Information

🔹 Job Title: Manager - Product Marketing

🔹 Company: Cashfree Payments India Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth and improving retention for products under the Collections suite
• Owning product launches, go-to-market strategies, and channel mix strategies
• Interacting with customers to understand their needs and build effective sales enablement strategies
• Collaborating cross-functionally with multiple high-performing teams to achieve organizational goals

ASSUMPTION: This role requires a strong understanding of B2B/SaaS technology products and the ability to work effectively in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Own and drive growth and retention strategies for products under the Collections suite

✅ Own and execute product launches, go-to-market strategies, channel mix strategies, messaging, and positioning

✅ Interact with existing and prospective customers to understand their needs and be the voice of the customer

✅ Craft the vision and market positioning strategy for managed products, size the market, and identify relevant segments

✅ Work with the central marketing team to build persona-focused collaterals and drive communication across all channels

✅ Collaborate with the growth team to help achieve their targets through effective sales enablement strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2-5 years of experience in Product Marketing or Growth Marketing, preferably in B2B/SaaS technology companies

Required Skills:

• Proven experience in product marketing or growth marketing
• Strong communication and analytical skills
• Ability to work cross-functionally in a technology-driven environment
• Excellent data analysis skills
• Outcome and result-oriented mindset

Preferred Skills:

• Exposure to the startup ecosystem, preferably in the payments industry
• Familiarity with marketing automation tools and CRM software

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of technology products are likely to be more successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Health insurance and wellness benefits
• Retirement benefits
• Employee stock ownership plan (ESOP)
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on payment processing and banking infrastructure for India

Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment

Founded: 2015, with a mission to build payments and banking infrastructure for India

Company Description:

• Cashfree Payments processes transactions worth $80B annually and serves over 800,000 businesses
• Authorized by the Reserve Bank of India, Cashfree offers a range of payment solutions, including collections, payouts, identity verification, and fraud detection
• Backed by Silicon Valley investor Y Combinator, Apis Partners, KRAFTON Inc, State Bank of India (SBI), and incubated by PayPal

Company Specialties:

• Payment Gateway
• Invoicing
• IMPS, NEFT, RTGS, and UPI payments
• Escrow Account and API Banking
• Payouts and marketplace settlements

Company Website: http://www.cashfree.com

ASSUMPTION: Cashfree Payments is a well-established company in the financial services industry, offering a range of payment solutions and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level management role, reporting directly to the Head of Marketing

Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including product, sales, and marketing

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to learn from and collaborate with experienced professionals in the industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is a major tech hub and the capital of Karnataka, offering a vibrant culture and numerous opportunities for personal and professional growth
• The office is located in a bustling business district, with easy access to public transportation and amenities
• The city is known for its pleasant climate, with moderate temperatures year-round

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with a thriving tech industry and numerous opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Understanding of B2B/SaaS technology products and the payments industry
• Communication and analytical skills
• Ability to work cross-functionally and collaboratively
• Problem-solving and decision-making skills

Application Tips:

• Highlight relevant experience in product marketing or growth marketing, with a focus on B2B/SaaS technology companies
• Demonstrate strong communication and analytical skills through your resume and cover letter
• Showcase your ability to work cross-functionally and collaborate effectively with diverse teams
• Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills

ATS Keywords: Product Marketing, Growth Marketing, B2B, SaaS, Communication Skills, Analytical Skills, Sales Enablement, Market Positioning, Customer Segmentation, Go-to-market Strategy, Cross-functional Collaboration, Technical Solutions, Retention Strategies, Data Analysis, Outcome-oriented

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on assessing the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and outcome-oriented

Self-Assessment Questions:

• Do you have a strong understanding of B2B/SaaS technology products and the payments industry?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have strong communication and analytical skills, with a proven track record of driving growth and retention for products?

ASSUMPTION: Candidates who are a strong cultural fit for Cashfree Payments are likely to be innovative, collaborative, data-driven, and results-focused, with a strong understanding of B2B/SaaS technology products and the payments industry.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating effectively with cross-functional teams, including product, sales, and marketing
• Adapting to a rapidly evolving industry and staying up-to-date with the latest trends and technologies

ASSUMPTION: This role may present challenges related to managing multiple priorities, working in a fast-paced environment, and adapting to industry changes.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager roles in B2B/SaaS technology companies, with a focus on driving growth and retention for products
• However, this role is unique in its focus on the payments industry and the need to understand the intricacies of payment processing and banking infrastructure
• Candidates with experience in the payments industry or a strong understanding of payment processing may have an advantage in this role

ASSUMPTION: This role is similar to other product marketing manager roles in B2B/SaaS technology companies, but with a unique focus on the payments industry and the need to understand payment processing and banking infrastructure.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and customer segmentation to inform product positioning and messaging
• Collaborating with the sales team to develop effective sales enablement strategies and collateral

ASSUMPTION: Sample projects for this role may include developing and executing go-to-market strategies, conducting market research and customer segmentation, and collaborating with cross-functional teams to develop effective sales enablement strategies and collateral.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does the company measure the success of its product marketing efforts?

ASSUMPTION: Key questions to ask during the interview for this role may focus on the company's marketing strategy, priorities, professional development opportunities, approach to innovation, and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing or growth marketing, with a focus on B2B/SaaS technology companies
• Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.