📌 Core Information
🔹 Job Title: Manager, Product Marketing
🔹 Company: Mastercard
🔹 Location: Purchase, New York
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing effective product strategies and go-to-market plans for Mastercard's Core Products in the US market.
- Managing cross-functional collaboration, agency relationships, and budgets to drive product success.
- Elevating the B2B brand through marquee events and creative campaigns that align with business goals.
- Working closely with B2B marketing, Product, Consumer Marketing, and Sponsorships teams to develop and amplify campaigns.
- Supporting the US Director of Product Marketing – Core Solutions and reporting to the Vice President of B2B, Product, and Events Marketing.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to collaborate effectively across multiple teams and stakeholders.
📋 Key Responsibilities
✅ Design and execute go-to-market plans for Core Products, including Consumer Credit, Pre-paid, Debit, Installments, and other solutions.
✅ Create comprehensive product narratives and manage cross-functional collaboration to launch new products and benefits.
✅ Lead lead generation, usage campaigns, and social media efforts to drive product adoption and usage.
✅ Manage marquee events for the region to elevate the B2B brand and drive business outcomes.
✅ Collaborate with B2B marketing, Product, Consumer Marketing, and Sponsorships teams to develop and amplify creative campaigns.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of experience in Marketing and Financial Services, with a proven record in lead generation and campaign success.
Required Skills:
- Proven experience in product marketing, go-to-market strategy, and campaign development.
- Strong project management skills and the ability to manage multiple agency relationships.
- Excellent stakeholder management skills and the ability to work effectively in a matrix organization.
- Experience in managing and executing tradeshows, conferences, and/or experiential events (a plus).
- Data-driven decision making based on research and insights.
Preferred Skills:
- Experience in the Financial Payments landscape and understanding of Mastercard's products and services.
- Fluency in additional languages (a plus).
ASSUMPTION: Candidates with experience in the Financial Services industry and a strong understanding of the payments landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $124,000 - $199,000 USD (based on location, experience, and other qualifications)
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
- 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match, deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the Financial Services and IT Services industries, with a focus on digital payments and technology.
Company Size: Mastercard has 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: Mastercard was founded in 1966 and has since grown into a global leader in digital payments.
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Company Specialties:
- Global digital payments/commerce
- Technology
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's global presence and extensive product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The role reports to the Vice President of B2B, Product, and Events Marketing and supports the US Director of Product Marketing – Core Solutions.
Work Arrangement: This is a hybrid role, requiring on-site work for 3 days per week in the Purchase, New York location.
Growth Opportunities:
- Potential to expand responsibilities and influence the broader product marketing strategy.
- Opportunities to work on high-impact projects and events that elevate the B2B brand.
- Chance to collaborate with diverse teams and stakeholders, fostering professional development.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Mastercard's product marketing efforts.
🌍 Location & Work Environment
Office Type: Mastercard's Purchase, New York office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US
Geographic Context:
- The Purchase, New York area offers a mix of urban and suburban living, with easy access to New York City.
- The region is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
- The area is also home to a thriving tech industry, providing ample networking and professional development opportunities.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Purchase, New York location offers a dynamic work environment with easy access to urban amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Vice President of B2B, Product, and Events Marketing
Key Assessment Areas:
- Product marketing strategy and go-to-market planning
- Cross-functional collaboration and stakeholder management
- Event management and brand elevation
- Data-driven decision making and campaign development
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, go-to-market strategy, and campaign development in detail.
- Demonstrate your ability to work effectively in a matrix organization and manage multiple agency relationships.
- Prepare examples of your successful lead generation and usage campaign efforts.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Lead Generation, Campaign Development, Cross-Functional Collaboration, Stakeholder Management, Event Management, Data-Driven Decision Making
ASSUMPTION: Mastercard's interview process is designed to assess candidates' strategic thinking, collaboration skills, and ability to drive results in a matrix organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Stay connected
- Reach out
- Partner well
- Invent everything
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Agile and adaptable
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable managing multiple agency relationships and stakeholders?
- Do you have a proven track record of driving results through data-driven decision making?
- Are you passionate about elevating the B2B brand through creative campaigns and marquee events?
ASSUMPTION: Mastercard's culture values collaboration, innovation, and data-driven decision making, making it an excellent fit for candidates with a strategic mindset and strong project management skills.
⚠️ Potential Challenges
- Managing multiple agency relationships and cross-functional stakeholders may require strong communication and project management skills.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role may require occasional travel to attend industry events and conferences.
- The fast-paced nature of the financial services industry may present challenges for candidates who prefer a more stable or predictable work environment.
ASSUMPTION: These challenges can be mitigated by strong communication, effective time management, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to related roles in product marketing, this position offers a unique focus on the B2B brand and marquee events.
- In the Financial Services industry, this role provides an opportunity to work on high-impact projects and drive business outcomes through strategic product marketing.
- Career-wise, this role offers significant growth potential, with opportunities to expand responsibilities and influence the broader product marketing strategy.
ASSUMPTION: This role offers a unique blend of strategic product marketing, brand elevation, and event management, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new Core Product launch, including cross-functional collaboration, agency management, and event planning.
- Managing a marquee event for the B2B brand, including vendor management, logistics, and on-site execution.
- Creating a comprehensive product narrative and managing cross-functional collaboration to launch a new benefit or feature for an existing Core Product.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong project management skills and a deep understanding of Mastercard's products and services.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy for Mastercard's Core Products, and how this role fits into that strategy?
- How does this role collaborate with the B2B marketing, Product, Consumer Marketing, and Sponsorships teams to develop and amplify campaigns?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Mastercard support the growth and development of its employees, particularly in this role?
- What are the key challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's strategic focus, cross-functional collaboration, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your successful lead generation, usage campaign, and event management efforts.
- Research Mastercard's products, services, and industry trends to demonstrate your understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
