📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fabric
🔹 Location: Hybrid (New York, New York, US)
🔹 Job Type: Salaried Full-Time
🔹 Category: Healthcare Technology, SaaS, B2B
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and owning product positioning, messaging, and value propositions
- Driving go-to-market strategy for new product launches and major feature releases
- Collaborating with cross-functional teams to create thought leadership content and sales enablement materials
- Gathering and analyzing voice-of-customer feedback to inform product roadmaps and messaging
- Supporting Product, Sales, and Strategy teams in developing ROI narratives and communicating Fabric's value
ASSUMPTION: This role requires a strong understanding of product marketing principles and experience in healthcare technology, SaaS, or B2B enterprise. Familiarity with the healthcare industry is a plus.
📋 Key Responsibilities
✅ Develop and own product positioning, messaging, and value propositions for key products and segments
✅ Drive go-to-market strategy for new product launches and major feature releases
✅ Collaborate with the marketing team to create thought leadership content, case studies, and product storytelling tailored to health systems, payers, and employers
✅ Create and update sales enablement materials such as pitch decks, one-pagers, and battlecards
✅ Maintain and share competitive intelligence that supports Sales and Customer Success in winning and retaining customers
✅ Gather and analyze voice-of-customer feedback in partnership with Product and Customer Success teams to inform roadmap and messaging
✅ Support Product, Sales, and Strategy teams in developing ROI narratives and communicating the value of Fabric’s solutions
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in product marketing, preferably in healthcare technology, SaaS, or B2B enterprise
Required Skills:
- Ability to translate complex or technical concepts into clear, compelling messaging
- Experience supporting sales with enablement materials and competitive positioning
- Collaborative and adaptable, with the ability to navigate ambiguity in a fast-paced environment
- Excellent storyteller with an eye for content and design, and the ability to tailor messaging to different audiences
- Strategic mindset with initiative and follow-through
Preferred Skills:
- Familiarity with the healthcare industry, especially marketing to health systems, payers, and/or employers
ASSUMPTION: Candidates with relevant experience in consulting or marketing strategy will also be considered.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 for NYC-based candidates; range may vary for candidates outside of the NYC metro area. Compensation is dependent on experience, overall fit to our role, and candidate location.
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday schedule
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology, SaaS
Company Size: Mid-size (100-500 employees)
Founded: 2018
Company Description:
- Fabric is a healthcare technology company that provides a unified platform for health systems, payers, and employers to manage their benefits and engage their members
- The company aims to simplify the benefits experience, improve health outcomes, and reduce costs through innovative technology and data-driven insights
- Fabric has been recognized as a fast-growing and innovative company in the healthcare industry
Company Specialties:
- Benefits administration
- Member engagement
- Healthcare data analytics
- Population health management
Company Website: fabrichealth.com
ASSUMPTION: Fabric is a well-established company in the healthcare technology industry with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Hybrid (2-3 days per week in the New York office)
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to make a significant impact on the company's go-to-market strategy and market presence
ASSUMPTION: This role offers strong growth potential for the right candidate with a strategic mindset and a track record of success in product marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): New York, New York, US
Geographic Context:
- New York City offers a diverse and vibrant cultural scene with numerous entertainment, dining, and recreational options
- The city is a major hub for healthcare and technology industries, providing ample networking and professional development opportunities
- New York has a competitive job market, with many companies offering attractive benefits and compensation packages
Work Schedule: Flexible scheduling with core hours of 10:00 AM - 3:00 PM EST
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with the senior leadership team
- Background check and reference check
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work that demonstrate your ability to translate complex concepts into clear messaging and drive go-to-market strategy
- Research Fabric's products and market position to show your understanding of the company and its offerings
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Product Marketing, Healthcare Technology, SaaS, B2B, Messaging, Go-to-market Strategy, Sales Enablement, Competitive Positioning, Voice-of-Customer Feedback, ROI Narratives, Storytelling, Collaboration, Adaptability, Strategic Mindset, Content Creation, Design
ASSUMPTION: The interview process at Fabric is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put the needs of our users first in everything we do
- Innovative: We embrace change and continuously seek new ways to improve
- Collaborative: We work together to achieve our goals and support each other's success
- Accountable: We take ownership of our work and hold ourselves to high standards
- Inclusive: We foster a diverse and inclusive environment where everyone can thrive
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on using data to inform decision-making
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable collaborating with cross-functional teams and taking on new challenges?
- Do you have a strategic mindset and the ability to translate complex concepts into clear, compelling messaging?
- Are you comfortable working in a hybrid or remote work arrangement?
ASSUMPTION: Candidates who align with Fabric's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or client meetings
- The fast-paced nature of the role may require working on multiple projects simultaneously and managing tight deadlines
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
- The competitive nature of the healthcare technology industry may require continuous learning and adaptation to new trends and technologies
ASSUMPTION: These challenges can be mitigated with strong time management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other healthcare technology or SaaS companies, but may have a stronger focus on go-to-market strategy and competitive positioning
- The industry-specific context of healthcare technology may require a deeper understanding of the market and its unique challenges and opportunities
- Career path comparison: This role can serve as a stepping stone to senior leadership positions within marketing or other functional areas of the organization
ASSUMPTION: Candidates with experience in healthcare technology or SaaS product marketing may find this role to be a good fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and sales enablement materials
- Creating thought leadership content and case studies to showcase Fabric's solutions and their impact on healthcare outcomes and costs
- Conducting competitive analysis and developing battlecards to support Sales and Customer Success teams in winning and retaining customers
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
- What are the biggest challenges facing the healthcare technology industry, and how does Fabric differentiate itself in this competitive market?
- How does Fabric support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the next few years, and how does this role contribute to those plans?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the organization's culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work that demonstrate your ability to translate complex concepts into clear messaging and drive go-to-market strategy
- Research Fabric's products and market position to show your understanding of the company and its offerings
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
