📌 Core Information
🔹 Job Title: Manager, Product Marketing - Orange Apron Media
🔹 Company: The Home Depot
🔹 Location: Smyrna, GA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Translating product strategy into clear, impactful messaging
- Driving demand and strengthening internal alignment
- Leading internal communications and supporting product launches
- Collaborating across teams to execute marketing strategies
ASSUMPTION: This role requires a strong focus on storytelling, cross-functional collaboration, and performance measurement to drive results.
📋 Key Responsibilities
✅ Develop and deliver a measurable earned media strategy
✅ Plan and execute internal and external communications
✅ Serve as communications partner to senior leaders and teams
✅ Create messaging and materials for initiative-based and regular communications
✅ Drive consistency of messaging and partner with internal channel owners
ASSUMPTION: This role involves a significant amount of collaboration and requires strong communication skills to effectively manage and support strategies.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in a related field
Experience: 6+ years of work experience, with a preference for 8+ years of leadership experience
Required Skills:
- Product Marketing
- Communication
- Cross-Functional Collaboration
- Storytelling
- Market Insights
- Competitive Analysis
- Performance Measurement
- Internal Communications
- External Communications
- Training
- Messaging Development
- Media Strategy
- Business Growth
- Project Management
- Creative Thinking
- Leadership
Preferred Skills:
ASSUMPTION: While not explicitly stated, strong leadership, communication, and project management skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Manager, Product Marketing role with 6+ years of experience)
Benefits:
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off
- Employee discount
- Tuition reimbursement
- Adoption assistance
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Home Improvement)
Company Size: 10,001+ employees
Founded: 1979
Company Description:
- World's largest home improvement specialty retailer
- Operates over 2,300 retail stores in multiple countries
- Consistently ranked as a top Fortune 500 company
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot offers a large and diverse work environment with numerous growth opportunities.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to Sr. Manager
Work Arrangement: On-site with remote work available (5-20% travel required)
Growth Opportunities:
- Potential to move into senior management roles
- Opportunities to work on high-impact projects
- Chance to gain experience in a large, established organization
ASSUMPTION: This role offers opportunities for career growth within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Smyrna, GA (Remote work available)
Geographic Context:
- Smyrna is located in the Atlanta metropolitan area
- Close proximity to Hartsfield-Jackson Atlanta International Airport
- Access to various cultural attractions and entertainment options
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work option provides flexibility, but the role may require occasional on-site presence.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth behavioral interviews
- Case study or presentation
- Final round with hiring manager or panel
Key Assessment Areas:
- Communication skills
- Leadership and management abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in product marketing
- Tailor resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions and case studies
- Research The Home Depot's company culture and values
ATS Keywords: Product Marketing, Communication, Cross-Functional Collaboration, Storytelling, Market Insights, Competitive Analysis, Performance Measurement, Internal Communications, External Communications, Training, Messaging Development, Media Strategy, Business Growth, Project Management, Creative Thinking, Leadership
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to evaluate the candidate's fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary depending on the specific team and projects.
👔 Cultural Fit Considerations
Company Values:
- Excellent customer service
- Integrity
- Respect for all people
- Quality
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
- Strong communication and leadership skills
Self-Assessment Questions:
- Do I have strong leadership and communication skills?
- Am I comfortable working in a collaborative, team-oriented environment?
- Can I adapt to change and thrive in a dynamic work environment?
- Do I have a strong track record of driving results and achieving goals?
ASSUMPTION: The Home Depot values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be more successful in the application process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Collaborating with cross-functional teams and stakeholders
- Adapting to a dynamic and changing work environment
- Meeting and exceeding performance expectations
ASSUMPTION: The role may present challenges related to project management, cross-functional collaboration, and performance expectations.
📈 Similar Roles Comparison
- Product Marketing Manager (similar role, may have different focus areas)
- Brand Marketing Manager (similar role, may have different focus areas)
- Marketing Communications Manager (similar role, may have different focus areas)
ASSUMPTION: While this role shares similarities with other marketing management positions, it has a unique focus on product marketing and internal communications.
📝 Sample Projects
- Developing a product launch plan and messaging framework
- Creating internal communications to support a product initiative
- Executing an external webinar to drive demand and engagement
- Conducting market research and competitive analysis to inform product strategy
ASSUMPTION: The specific projects and initiatives may vary depending on the product and business needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently?
- How does this role support the overall business objectives and growth strategies?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the team structure and how does this role fit into it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates interest in the role and the company, and can help assess the fit and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions and case studies
- Research The Home Depot's company culture and values
- Follow up with the hiring manager or recruiter within one week of application submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
