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Manager, Product Marketing (PCD)

Razer Inc.
Full-time
On-site
Singapore, , Singapore
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Product Marketing (PCD)

πŸ”Ή Company: Razer Inc.

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Gaming, Consumer Electronics

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing product marketing strategies for Razer’s keyboard category
  • Collaborating with cross-functional teams to launch products and create engaging content
  • Analyzing market trends and competitor activities to identify growth opportunities
  • Managing marketing budgets and ensuring ROI-driven planning

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It is ideal for candidates with a strong background in product marketing, preferably in gaming or consumer electronics.

πŸ“‹ Key Responsibilities

βœ… Own the full product marketing strategy and performance for Razer’s keyboard category, leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue

βœ… Lead the growth and continuous innovation of Razer’s keyboard portfolio

βœ… Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks

βœ… Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms

βœ… Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels

βœ… Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies

βœ… Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint

βœ… Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals

βœ… Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences

ASSUMPTION: This role requires a high level of collaboration, communication, and leadership skills to manage cross-functional teams and drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries

Required Skills:

  • Proven track record of driving successful GTM strategies and managing global product launches end-to-end
  • Strong understanding of product positioning, pricing strategy, and market dynamics
  • Excellent leadership, communication, and stakeholder management skills across regional and functional teams
  • Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
  • Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming

Preferred Skills:

  • Familiarity with mechanical keyboards and the gaming peripheral ecosystem

ASSUMPTION: Candidates with a strong background in product marketing and a passion for gaming are likely to be the best fit for this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Gaming-centric work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a manager-level role in product marketing within the gaming and consumer electronics industry in Singapore.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Gaming and Consumer Electronics

Company Size: 1,001-5,000 employees (Large-sized company with a global presence)

Founded: 2005 (20 years of experience in the gaming industry)

Company Description:

  • Razer is a global lifestyle brand for gamers, focusing on high-performance gaming hardware, software, and services
  • Known for its award-winning products, including gaming peripherals and laptops, as well as its software platform with over 70 million users
  • Offers a unique, gamer-centric work environment with opportunities for growth and innovation

Company Specialties:

  • Gaming Peripherals
  • Gaming Systems
  • Software Ecosystems
  • Internet of things
  • Android, iOS, Wearable, and Audio products
  • Consumer Electronics
  • Home Entertainment
  • Virtual Reality
  • Mobile
  • Open Source
  • x86 and WDM

Company Website: www.razer.com

ASSUMPTION: Razer is a well-established company in the gaming industry, offering a unique work environment and opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Managerial (Mid-level)

Reporting Structure: This role reports directly to the Head of Product Marketing and oversees a team of product marketing managers

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential career progression to senior management roles within the product marketing function
  • Opportunities to work on diverse product categories and expand skillsets
  • Chance to gain global experience by collaborating with regional teams

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in product marketing within the gaming industry.

🌍 Location & Work Environment

Office Type: Modern, gaming-centric office with state-of-the-art facilities

Office Location(s): Singapore (One-North Crescent)

Geographic Context:

  • Singapore is a multicultural city-state and island country in Southeast Asia
  • Known for its business-friendly environment, high quality of life, and vibrant culture
  • Offers easy access to other major cities in the Asia-Pacific region

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The Singapore office offers a modern, gaming-centric work environment with easy access to other major cities in the Asia-Pacific region.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with hiring manager and team members
  • Final round with senior leadership

Key Assessment Areas:

  • Product marketing skills and experience
  • Strategic thinking and problem-solving abilities
  • Cross-functional collaboration and communication skills
  • Cultural fit and passion for gaming

Application Tips:

  • Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
  • Prepare examples of successful product launches and marketing campaigns you've led
  • Demonstrate your understanding of the gaming industry and Razer's products

ATS Keywords: Product Marketing, GTM Strategies, Market Analysis, Stakeholder Management, Leadership, Communication, Analytical Skills, Innovation, Gaming Knowledge, Pricing Strategy, Lifecycle Management, Collaboration, Content Production, Budget Management, Teamwork, Problem Solving

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' product marketing skills, strategic thinking, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
  • Project management tools (e.g., Asana, Trello)
  • Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: This role requires proficiency in using marketing automation and analytics tools, as well as project management and design tools to create engaging content and manage marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Gaming-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Customer-focused

Work Style:

  • Fast-paced and dynamic
  • Cross-functional and collaborative
  • Data-driven and analytical
  • Gaming-focused and passionate

Self-Assessment Questions:

  • Do you have a passion for gaming and a deep understanding of the gaming industry?
  • Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
  • Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Razer values candidates who are passionate about gaming, innovative, collaborative, data-driven, and customer-focused, with a strong work ethic and a passion for gaming.

⚠️ Potential Challenges

  • Managing a global team with diverse backgrounds and time zones
  • Balancing multiple projects and priorities in a fast-paced environment
  • Keeping up with the latest trends and innovations in the gaming industry
  • Adapting to a gaming-centric work environment if you are not already familiar with it

ASSUMPTION: This role presents unique challenges, such as managing a global team, balancing multiple priorities, and adapting to a gaming-centric work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other product marketing manager positions in the gaming and consumer electronics industries, but with a focus on Razer's unique gaming-centric culture and global presence
  • Industry-specific context: The gaming industry is highly competitive and fast-paced, with a strong focus on innovation and customer experience
  • Career path comparison: This role offers opportunities for career progression to senior management roles within the product marketing function

ASSUMPTION: This role is similar to other product marketing manager positions in the gaming and consumer electronics industries, but with a unique focus on Razer's gaming-centric culture and global presence.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new mechanical keyboard launch
  • Conducting market research and competitive analysis to identify growth opportunities for Razer's keyboard portfolio
  • Collaborating with cross-functional teams to create engaging content and marketing campaigns for Razer's keyboard products

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on strategic thinking, cross-functional collaboration, and data-driven decision making.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does Razer support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Razer approach cross-functional collaboration and communication?
  • What are the most rewarding and challenging aspects of working at Razer?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and company culture at Razer.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
  • Prepare examples of successful product launches and marketing campaigns you've led
  • Demonstrate your understanding of the gaming industry and Razer's products
  • Follow up with Razer's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.