📌 Core Information
🔹 Job Title: Manager, Product Marketing Strategy
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), Menomonee Falls, WI, United States
🔹 Job Type: Full-Time, Hybrid (On-site Monday-Thursday, Remote Friday)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site majority of the week, Remote one day)
🚀 Job Overview
Key aspects of this role include:
- Defining product and brand strategies for the content marketing ecosystem
- Driving competitive and consumer insights to guide product and marketing decisions
- Building and implementing seasonal and annual product marketing strategies
- Managing and monitoring progress of product marketing strategies
- Leading a team of direct reports and managing relationships with key partner brands/vendors
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence cross-functional teams. It is ideal for an experienced marketing professional looking to drive product marketing strategies that enhance customer relevance and deepen retailer connection.
📋 Key Responsibilities
✅ Drive competitive and consumer insights for the category and key product classes
✅ Build Seasonal and Annual Product Marketing Strategy, informed by Customer and Market Insights, aligned to brand and campaign goals
✅ Establish best practices and vision for Product Marketing Strategy Team to ensure consistency across categories
✅ Understand macro view of business to develop and implement product marketing tactics that have long-term impact on the organization and customer
✅ Communicate strategy internally and externally, ensuring key partners are communicating and are aligned on short, mid, and long-term goals
✅ Manage marketing strategy relationships with key partner brands/vendors
✅ Manage and monitor progress of product marketing strategies as related to the category and customer
✅ Drive product priorities and value integration for monthly stories
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. It requires the ability to balance both tactical and strategic tasks to drive product marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of Marketing Strategy or related experience
Required Skills:
- Proven ability to influence change and drive strategy
- Proven ability to work creatively and analytically in a problem-solving environment
- Excellent written and verbal communication skills
- Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines
- Experience leading a team of direct reports
Preferred Skills:
- Experience in the retail industry
- Fluency in Spanish
ASSUMPTION: While a Bachelor's degree is required, a relevant Master's degree or equivalent experience may be considered. Fluency in Spanish is preferred but not required, as it may be beneficial for reaching a broader customer base.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Manager, Product Marketing Strategy role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Employee discount
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Some flexibility may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1962
Company Description:
- Kohl's is a leading omnichannel retailer with more than 1,100 stores in 49 states
- Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app.
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- and Product Development
Company Website: careers.kohls.com
ASSUMPTION: Working at Kohl's offers opportunities to gain experience in a large retail environment, with a strong focus on customer-centric strategies and omnichannel retailing.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Senior Director, Product Marketing Strategy
Work Arrangement: Hybrid (On-site Monday-Thursday, Remote Friday)
Growth Opportunities:
- Potential to advance to a Senior Manager or Director role within the Product Marketing Strategy team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth within the Product Marketing Strategy team and exposure to other areas of the business. However, advancement may depend on individual performance, market conditions, and the availability of higher-level positions.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Kohl's Corporate Offices (0900), Menomonee Falls, WI, United States
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin, with a population of approximately 37,000 people
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a variety of dining and entertainment options
- Wisconsin has four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Some flexibility may be available.
ASSUMPTION: The work environment at Kohl's corporate headquarters is professional and collaborative, with a focus on teamwork and cross-functional collaboration. The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Final interview with the Senior Director, Product Marketing Strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Kohl's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to drive product marketing strategies and influence cross-functional teams
- Research Kohl's and the retail industry to show your understanding of the business and market trends
ATS Keywords: Product Marketing, Marketing Strategy, Consumer Insights, Brand Strategy, Cross-Functional Collaboration, Retail, Marketing, Team Leadership
ASSUMPTION: The application process at Kohl's is designed to assess your skills and cultural fit for the role. Being prepared with relevant examples and a clear understanding of the company and industry will help you succeed in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Kohl's provides training and resources to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Own It
- Play to Win
- Act with Integrity
- Inclusive
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Can you adapt to change and respond quickly to new information or priorities?
- Are you results-focused and driven to achieve success?
ASSUMPTION: Kohl's values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with tactical execution
- Influencing cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to changes in the retail industry and market trends
ASSUMPTION: These challenges can be overcome with strong time management skills, strategic planning, effective communication, and a results-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Product Marketing Manager role in other organizations, but may have a broader scope and require more strategic thinking and leadership
- In the retail industry, this role may be unique to Kohl's or have slight variations in other retailers, depending on their specific business models and strategies
- Career paths for this role may include advancement to Senior Manager, Director, or Vice President levels within the Product Marketing Strategy team or related functions
ASSUMPTION: While this role may share similarities with other marketing roles, it is unique to Kohl's and requires a strong understanding of the company's business, customers, and market trends.
📝 Sample Projects
- Developing a seasonal product marketing strategy for a key category, informed by consumer insights and market trends
- Managing a cross-functional team to execute a product launch campaign, driving customer awareness and engagement
- Analyzing sales data and customer feedback to identify opportunities for product improvement and innovation
ASSUMPTION: These sample projects are designed to give you a sense of the types of tasks and responsibilities you may encounter in this role. The specific projects you work on may vary depending on the needs of the business and the priorities of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kohl's support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Kohl's approach diversity, equity, and inclusion in its hiring and employee development processes?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture. Asking thoughtful questions demonstrates your interest in the position and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past work that demonstrate your ability to drive product marketing strategies and influence cross-functional teams
- Research Kohl's and the retail industry to show your understanding of the business and market trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
