📌 Core Information
🔹 Job Title: Manager, Retail Marketing
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom
🔹 Job Type: Full-Time, On-site
🔹 Category: Retail
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing in-store marketing strategies to enhance customer engagement, product discovery, and conversion.
- Collaborating with cross-functional teams to bring marketing initiatives to life in-store.
- Leading the planning and execution of seasonal in-store activations, product launches, and experiential retail campaigns.
- Monitoring industry trends and competitive benchmarks to keep the brand at the forefront of retail innovation.
ASSUMPTION: This role requires a strong background in retail marketing, consumer engagement, and experiential marketing within the fashion industry. The ideal candidate will have a proven track record of driving brand awareness and sales through in-store campaigns.
📋 Key Responsibilities
✅ Develop and execute in-store marketing strategies to enhance customer engagement, product discovery, and conversion.
✅ Partner with cross-functional teams, including visual merchandising, store operations, and creative, to bring marketing initiatives to life in-store.
✅ Lead the planning and execution of seasonal in-store activations, product launches, and experiential retail campaigns.
✅ Collaborate with the creative team to ensure in-store marketing materials align with brand messaging and aesthetics.
✅ Work with store teams to ensure seamless execution of in-store marketing strategies and gather feedback for continuous improvement.
✅ Monitor industry trends, competitive benchmarks, and emerging in-store marketing technologies to keep the brand at the forefront of retail innovation.
✅ Support the development of localized and regional in-store marketing initiatives to cater to key markets and consumer demographics.
✅ Manage relationships with external vendors, agencies, and partners to execute in-store marketing campaigns effectively.
ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment. The ideal candidate will also have excellent collaboration and communication skills to work effectively with cross-functional teams and store leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.
Required Skills:
- Strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.
- Experience developing and executing in-store campaigns that drive brand awareness and sales.
- Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Strong collaboration and communication skills to work effectively with cross-functional teams and store leadership.
- Creative mindset with the ability to translate brand strategies into compelling in-store experiences.
- Passion for retail, fashion, and creating innovative in-store experiences that connect with consumers.
Preferred Skills:
- Experience with in-store technology and data-driven marketing strategies.
- Fluency in Spanish or another language relevant to key markets.
ASSUMPTION: While not explicitly stated, experience with in-store technology and data-driven marketing strategies would be beneficial for this role. Additionally, fluency in Spanish or another language relevant to key markets could be an asset for localized and regional in-store marketing initiatives.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager, Retail Marketing role with 5-10 years of experience in the San Francisco Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Paid time off and holidays
- Employee stock purchase plan
Working Hours: Full-time, Monday - Friday, with occasional weekend and evening work required for in-store events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Retail Marketing role with 5-10 years of experience in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the retail industry, specifically in the fashion and apparel sector. The company is a house of iconic brands, including Old Navy, Gap, Banana Republic, and Athleta.
Company Size: Gap Inc. is a large company with over 10,000 employees worldwide. This size allows for diverse career opportunities and a robust infrastructure to support growth and innovation.
Founded: Gap Inc. was founded in 1969 and has since grown to become one of the largest specialty apparel companies in America.
Company Description:
- Gap Inc. is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet.
- The company offers clothing, accessories, and lifestyle products for men, women, and children through its various brands.
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites.
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: gapinc.com
ASSUMPTION: Gap Inc.'s large size and diverse brand portfolio provide ample opportunities for career growth and development within the retail industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Retail Marketing.
Reporting Structure: The Manager, Retail Marketing will oversee a team of Marketing Coordinators and may collaborate with other marketing managers across different brands within Gap Inc.
Work Arrangement: This role is on-site, with occasional remote work possible for certain tasks. The primary work location is the company's headquarters in San Francisco, California.
Growth Opportunities:
- Advancement to a Director or Senior Manager role within the Retail Marketing team.
- Expansion into other marketing channels or brand-specific marketing roles within Gap Inc.
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business.
ASSUMPTION: Given Gap Inc.'s large size and diverse brand portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The primary work location is Gap Inc.'s headquarters in San Francisco, California. The office is a modern, collaborative workspace with an open floor plan.
Office Location(s): 2 Folsom, San Francisco, California 94105, US
Geographic Context:
- The San Francisco Bay Area is a major hub for the fashion and retail industries, with numerous opportunities for networking and professional development.
- The region offers a diverse cultural scene, with numerous attractions, restaurants, and outdoor activities.
- The cost of living in the San Francisco Bay Area is high, with housing and other expenses being significantly above the national average.
Work Schedule: Full-time, Monday - Friday, with occasional weekend and evening work required for in-store events and campaigns. The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
ASSUMPTION: While the cost of living in the San Francisco Bay Area is high, the region's vibrant fashion and retail industry, as well as its diverse cultural scene, make it an attractive location for professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager to discuss the role and the candidate's qualifications.
- Case study or presentation to demonstrate the candidate's problem-solving skills and creative thinking.
- Final interview with key stakeholders to assess the candidate's fit within the team and the organization.
Key Assessment Areas:
- Candidates' understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.
- Candidates' ability to develop and execute in-store campaigns that drive brand awareness and sales.
- Candidates' project management skills and ability to manage multiple initiatives in a fast-paced environment.
- Candidates' collaboration and communication skills, as well as their ability to work effectively with cross-functional teams and store leadership.
Application Tips:
- Highlight relevant experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.
- Include specific examples of in-store campaigns that drove brand awareness and sales, and explain the strategies behind their success.
- Demonstrate a strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.
- Tailor your resume and cover letter to emphasize your project management skills, collaboration and communication skills, and creative mindset.
ATS Keywords: Retail Marketing, In-Store Campaigns, Visual Merchandising, Consumer Engagement, Experiential Marketing, Project Management, Cross-Functional Teams, Store Operations, Brand Awareness, Sales
ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- In-store technology and data-driven marketing strategies (e.g., beacons, digital signage, customer analytics)
ASSUMPTION: While not explicitly stated, experience with in-store technology and data-driven marketing strategies would be beneficial for this role. Additionally, proficiency in project management tools and marketing automation platforms is expected.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate and Improve
- Pursue Diversity and Inclusion
- Act Like an Owner
- Collaborate and Win Together
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving brand awareness and sales through in-store campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple initiatives simultaneously?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: Gap Inc. values candidates who are passionate about retail, fashion, and creating innovative in-store experiences that connect with consumers. The ideal candidate will be a strong collaborator who is comfortable working in a fast-paced, dynamic environment and managing multiple initiatives simultaneously.
⚠️ Potential Challenges
- The role may require occasional weekend and evening work for in-store events and campaigns.
- The San Francisco Bay Area has a high cost of living, which may be a challenge for some candidates.
- The role may involve managing external vendors, agencies, and partners, which can be complex and time-consuming.
- The retail industry is constantly evolving, and the role may require staying up-to-date with industry trends and competitive benchmarks.
ASSUMPTION: While there are potential challenges associated with this role, the opportunity to work for a large, well-established company in the retail industry, and the chance to make a significant impact on in-store marketing strategies, may outweigh these challenges for the right candidate.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position within a retail or fashion company, but with a specific focus on in-store marketing strategies.
- Compared to other marketing roles, this position requires a strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.
- Career paths for this role may include advancement to a Director or Senior Manager role within the Retail Marketing team, or expansion into other marketing channels or brand-specific marketing roles within Gap Inc.
ASSUMPTION: While this role is similar to other marketing positions within the retail and fashion industries, its focus on in-store marketing strategies sets it apart and offers unique opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a seasonal in-store activation to promote a new product launch, resulting in a 20% increase in sales for that product line.
- Collaborating with the creative team to design and implement in-store signage and displays that align with brand messaging and aesthetics, leading to a 15% increase in customer engagement.
- Managing a team of Marketing Coordinators to plan and execute a regional in-store marketing campaign, resulting in a 10% increase in foot traffic and a 15% increase in sales for that region.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute in-store marketing strategies that drive brand awareness, customer engagement, and sales. They also showcase the candidate's project management skills, collaboration and communication skills, and creative mindset.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Gap Inc. support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Gap Inc. measure the success of in-store marketing campaigns, and what metrics are most important?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company, as well as their desire to understand the expectations and challenges associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.
- Highlight specific examples of in-store campaigns that drove brand awareness and sales, and explain the strategies behind their success.
- Prepare for your interview by researching Gap Inc.'s company values, culture, and recent marketing campaigns.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
