📌 Core Information
🔹 Job Title: Manager SEM
🔹 Company: dentsu
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the implementation and execution of Paid Search campaigns and strategies
- Day-to-day communication with clients to help achieve their goals
- Developing account strategy in partnership with the client and PPC Director
- Managing operational success of accounts, ensuring deliverables are met on time and on budget
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong client communication skills. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develops account strategy in partnership with the client and PPC Director, accountable for strategy execution and achievement of KPIs
✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
✅ Owns and manages the client strategy and plans key campaign efficiencies
✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and client management. Strong organizational skills and the ability to multitask are essential for success in this position.
🎯 Required Qualifications
Education: Not specified
Experience: Previous experience in a similar role
Required Skills:
- Fluency in Spanish and English
- Proven experience in Paid Search campaign management
- Strong client communication skills
- Ability to manage multiple projects and deadlines
- Proficiency in using relevant tools and platforms (e.g., Google Ads, Bing Ads)
Preferred Skills:
- Experience with programmatic advertising
- Knowledge of other digital marketing channels
- Familiarity with data analysis and reporting tools
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Advertising, or a related field would be beneficial for this role. Additionally, experience with relevant tools and platforms is essential for success in this position.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a Manager SEM role in Barcelona)
Benefits:
- Inclusion and Diversity initiatives
- Sustainability-focused Social Impact strategy
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Manager SEM role in Barcelona. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the Advertising Services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and shape society.
- The company takes a people-centered approach to business transformation, using insights to connect brand, content, commerce, and experience, underpinned by modern creativity.
- dentsu is committed to building a fair and more equal society through its Social Impact strategy.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: The Manager SEM reports directly to the PPC Director and oversees a team of SEM specialists.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression to a Senior Manager or Director role within the SEM team
- Expansion into other digital marketing channels or specializations
- Opportunities to work on global accounts and collaborate with international teams
ASSUMPTION: With dentsu's extensive global presence and diverse client base, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong digital and tech industry
- The office is located in the Av Diagonal 177, close to public transportation and amenities
- Barcelona offers a high quality of life, with a mild Mediterranean climate, rich cultural scene, and numerous outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at dentsu's Barcelona office is collaborative and inclusive, with a strong focus on diversity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the PPC Director and/or other team members
- Case study or presentation preparation and presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Campaign management and strategy skills
- Client communication and relationship-building abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Search campaigns you've managed and the results you achieved
- Research dentsu's company culture and values, and be prepared to discuss how you align with them
ATS Keywords: Paid Search, SEM, PPC, Campaign Management, Client Communication, Strategy, Operational Success, Team Management, Relationship Building, Growth Opportunities, Bilingual, Diversity and Inclusion, Sustainability, Innovation, Creativity
ASSUMPTION: The interview process at dentsu is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their experience and accomplishments in detail and demonstrate their alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements. Applicants should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Diversity and Inclusion
- Sustainability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Client-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse teams and managing client relationships?
- Do you have a strong data-driven approach to decision-making?
- Are you committed to dentsu's values and Social Impact strategy?
ASSUMPTION: dentsu places a strong emphasis on cultural fit and diversity. Applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with industry trends and best practices in Paid Search
- Balancing strategic planning with day-to-day campaign management
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: The role of Manager SEM at dentsu presents both exciting opportunities and challenges. Successful candidates will be able to thrive in a fast-paced environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other Manager SEM roles, this position offers a unique opportunity to work with a global leader in the advertising industry
- dentsu's focus on innovation, data, and technology sets it apart from other agencies, offering candidates the chance to work at the forefront of the industry
- Career progression opportunities within dentsu are extensive, with the potential to move into other digital marketing channels or specializations
ASSUMPTION: While Manager SEM roles share many similarities across the industry, the opportunity to work with dentsu offers unique benefits and growth prospects.
📝 Sample Projects
- Developing and executing a Paid Search strategy for a global e-commerce client, resulting in a 25% increase in sales
- Managing a team to optimize campaigns for a leading travel brand, improving CTR by 15% and reducing CPC by 10%
- Collaborating with the creative team to develop innovative ad formats for a tech client, driving brand awareness and engagement
ASSUMPTION: The specific projects and campaigns managed will vary depending on the client and industry. Applicants should be prepared to discuss their experience with a range of clients and projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does dentsu support the professional development of its employees?
- What are the most challenging aspects of working with the clients in this role?
- How does dentsu measure the success of its Paid Search campaigns, and what KPIs are most important?
- What opportunities are there for collaboration with other teams and channels within dentsu?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Search campaigns you've managed and the results you achieved
- Research dentsu's company culture and values, and be prepared to discuss how you align with them
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
