Manager/Senior Manager Data Analytics (Marketing)

📌 Core Information

🔹 Job Title: Manager/Senior Manager Data Analytics (Marketing)

🔹 Company: Delivery Hero

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time, On-site

🔹 Category: Data Analytics, Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 8+ years (with 3+ years in leadership)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of data analysts to drive marketing effectiveness through insights and experiments
• Collaborating with senior leaders to define key metrics and translate findings into actionable strategies
• Designing, executing, and analyzing A/B and geo experiments across different marketing channels
• Building and scaling analytics teams in dynamic, fast-paced environments

ASSUMPTION: This role requires a strong background in data analytics and marketing, with a proven track record in leadership. The ideal candidate will be comfortable working in a fast-paced, international environment and have a passion for driving business impact through data.

📋 Key Responsibilities

✅ Team Leadership: Building, mentoring, and inspiring a cohesive team of top-performing data analysts. Fostering a culture of curiosity, experimentation, and continuous learning. Championing high standards in communication and deliverables.

✅ Growth Data Strategy: Implementing a robust data & metrics strategy for growth marketing, including experimentation frameworks and self-service analytics capabilities that empower marketers to make data-informed decisions.

✅ Experimentation & Testing: Developing and scaling the organization's A/B testing and geo testing capabilities across CRM, performance marketing, pricing, and promotional initiatives. Promoting best practices in test design, measurement, and learning dissemination.

✅ Prioritization: Aligning analytics and experimentation efforts with the highest business priorities. Helping the team focus on initiatives with strong potential impact on customer acquisition, retention, and ROI.

✅ Stakeholder Collaboration & Data Advocacy: Partnering with senior marketing and strategy leaders to co-define key metrics, prioritize hypotheses to test, and translate analytical findings into actionable insights. Being a strong advocate for rigorous testing and evidence-based decision-making.

✅ Rigor: Setting high standards for the team's analytical output – from advanced data models to experiment readouts and dashboarding – ensuring both methodological soundness and business relevance.

ASSUMPTION: This role requires a high level of technical proficiency in data analytics, as well as strong communication and stakeholder management skills. The ideal candidate will be able to balance strategic thinking with hands-on analysis and have a deep understanding of marketing principles.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field.

Experience: Overall 8+ years of experience in tech, consulting, retail, or similar industries, with at least 3+ years leading analytics teams.

Required Skills:

• Strong experience in designing, executing, and analyzing A/B and geo experiments across different marketing channels.
• Solid technical foundations in SQL, data modeling, forecasting, and experimentation methodologies.
• Excellent influencing skills, with a proven ability to present complex insights and strategic recommendations to senior stakeholders.
• Demonstrated success in building and scaling analytics teams in dynamic, fast-paced environments.

Preferred Skills:

• Experience in marketing, growth, or strategy functions.

ASSUMPTION: Given the leadership aspect of this role, candidates with a strong track record in managing teams and driving strategic initiatives will be most successful. Additionally, experience in marketing or a related field is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior-level data analytics role in Bangkok, the estimated salary range is THB 1,500,000 - 2,500,000 per year (approximately USD 45,000 - 75,000).

Benefits:

• Free food
• Health insurance
• Dental insurance
• Learning and development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be influenced by local labor laws and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery, e-commerce, and related technologies.

Company Size: Delivery Hero is a large organization with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also present challenges in terms of communication and decision-making.

Founded: Delivery Hero was founded in 2011 and has since grown to become one of the world's leading local delivery platforms, operating in over 70 countries.

Company Description:

• Delivery Hero is committed to delivering an amazing experience – fast, easy, and to your door. The company operates in over 70 countries worldwide, powered by tech but driven by people.
• As one of Europe's largest tech platforms, Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem. The company moves fast, takes action, and adapts, fostering a culture that values diversity and inclusion.
• Delivery Hero merged three of its market-leading food delivery businesses in 2024, creating a leading food and QCommerce delivery organization within the Delivery Hero Group.

Company Specialties:

• Online food ordering and delivery
• eCommerce
• Technology
• Online food delivery
• Marketing
• Apps
• Food tech
• Machine Learning
• Delivery and logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero's large size and international presence offer unique opportunities for career growth and exposure to diverse markets. However, the company's rapid growth and expansion may also present challenges in terms of organizational structure and culture.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in data analytics and marketing. The ideal candidate will have a proven track record in driving strategic initiatives and managing high-performing teams.

Reporting Structure: The Manager/Senior Manager Data Analytics (Marketing) will report directly to the Director of Marketing Analytics and work closely with the Director of Growth and Planning.

Work Arrangement: This role is on-site, with the primary office location in Bangkok, Thailand. However, some flexibility for remote work may be available.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the company's growing analytics and marketing functions.
• The company's international presence and diverse business units provide opportunities for cross-functional collaboration and exposure to new markets.
• Delivery Hero's commitment to learning and development offers opportunities for professional growth and skill-building.

ASSUMPTION: Given Delivery Hero's rapid growth and expansion, there may be opportunities for career advancement and increased responsibility within the company's analytics and marketing functions. However, the specific growth opportunities available will depend on the company's strategic priorities and the individual's performance in the role.

🌍 Location & Work Environment

Office Type: Delivery Hero's Bangkok office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The primary office location is in Bangkok, with additional offices in other countries where Delivery Hero operates.

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a wide range of cultural, entertainment, and dining options, as well as easy access to natural beauty and outdoor activities.
• Bangkok's strategic location in Southeast Asia provides opportunities for travel and exploration within the region.

Work Schedule: The work schedule for this role is full-time, with core hours from 9:00 AM to 6:00 PM (with a one-hour lunch break) and flexibility for remote work as needed.

ASSUMPTION: Delivery Hero's Bangkok office offers a modern, collaborative work environment that fosters innovation and creativity. However, the specific work environment and culture may vary depending on the individual team and the company's ongoing growth and expansion.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Technical proficiency in data analytics and marketing
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and stakeholder management skills

Application Tips:

• Highlight relevant experience in data analytics, marketing, and team leadership in your resume and cover letter.
• Prepare examples of your analytical work and be ready to discuss your approach to experimentation and data-driven decision-making.
• Research Delivery Hero's business and industry to demonstrate your understanding of the company's strategic priorities and market position.

ATS Keywords: Data Analytics, Marketing, Team Leadership, A/B Testing, Experimentation, SQL, Data Modeling, Forecasting, Stakeholder Management, Strategic Thinking, Problem-Solving, Communication

ASSUMPTION: Delivery Hero's application process is designed to assess candidates' technical proficiency, leadership skills, and cultural fit. The company values diversity and inclusion and encourages applicants from all backgrounds to apply.

🛠️ Tools & Technologies

• SQL
• Data modeling and visualization tools (e.g., Tableau, Power BI)
• Experiment design and analysis software (e.g., Optimizely, Adobe Target)
• Marketing automation and analytics platforms (e.g., Google Analytics, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the individual team's preferences. However, a strong foundation in SQL and experience with data modeling and visualization tools are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We build
• We deliver
• We lead

Work Style:

• Collaborative and team-oriented
• Fast-paced and action-oriented
• Adaptable and innovative

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with diverse, international teams?
• Do you have a passion for driving business impact through data and experimentation?

ASSUMPTION: Delivery Hero's culture values collaboration, innovation, and adaptability. Candidates who are comfortable working in a fast-paced, international environment and have a passion for driving business impact through data will be most successful in this role.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment may present challenges in terms of communication and decision-making.
• Working with diverse, international teams may require additional effort to build relationships and foster collaboration.
• The company's rapid growth and expansion may present challenges in terms of organizational structure and culture.
• The competitive nature of the online food delivery market may require continuous innovation and adaptation to maintain a competitive edge.

ASSUMPTION: While Delivery Hero offers unique opportunities for growth and exposure to diverse markets, the company's rapid growth and expansion may also present challenges in terms of organizational structure and culture. Additionally, the competitive nature of the online food delivery market requires continuous innovation and adaptation to maintain a competitive edge.

📈 Similar Roles Comparison

• Compared to other data analytics roles, this position places a stronger emphasis on marketing and stakeholder management skills.
• Unlike some data analytics roles, this position requires a high degree of leadership and team management experience.
• Compared to other marketing roles, this position requires a strong foundation in data analytics and experimentation methodologies.

ASSUMPTION: While this role shares similarities with other data analytics and marketing roles, its unique focus on experimentation, stakeholder management, and leadership sets it apart from other positions in the field.

📝 Sample Projects

• Designing and executing an A/B test to optimize a marketing campaign's conversion rate, with a focus on driving customer acquisition and retention.
• Developing a predictive model to forecast customer churn and identify high-value retention opportunities, using machine learning techniques and historical customer data.
• Collaborating with cross-functional teams to design and implement a customer segmentation strategy, leveraging data-driven insights to inform marketing strategy and improve customer experience.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate might work on in this role. However, the specific projects and priorities may vary depending on the company's strategic priorities and the individual's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader organization?
• How does the company support the growth and development of its analytics and marketing functions?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach experimentation and data-driven decision-making, and what resources are available to support these efforts?
• What is the company's approach to work-life balance, and how does this role fit within that framework?

ASSUMPTION: These interview questions are designed to provide insight into the role's specific requirements, the company's culture and values, and the opportunities for growth and development. However, candidates should also be prepared to discuss their own experiences, skills, and career goals, and how they align with the company's strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting.
• Tailor your resume and cover letter to highlight your relevant experience in data analytics, marketing, and team leadership.
• Prepare examples of your analytical work and be ready to discuss your approach to experimentation and data-driven decision-making.
• Research Delivery Hero's business and industry to demonstrate your understanding of the company's strategic priorities and market position.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.