R

Werkstudent Marketing Insights (m/w/d)

REWE Group
Full-time
On-site
Cologne, North Rhine-Westphalia, Germany
πŸ“Š Marketing Analytics & Insights

πŸ“Œ Core Information

πŸ”Ή Job Title: Werkstudent Marketing Insights (m/w/d)

πŸ”Ή Company: REWE Group

πŸ”Ή Location: Cologne, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Part-time, temporary

πŸ”Ή Category: Retail, Marketing

πŸ”Ή Date Posted: April 25, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Business Insights - Retail Intelligence team in generating valuable business insights
  • Assisting in marketing insights and competitive intelligence
  • Working independently on projects and collaborating closely with stakeholders
  • Gaining practical experience in a dynamic retail environment

ASSUMPTION: This role is ideal for students seeking part-time, on-site work experience in the retail sector, with a focus on marketing insights and competitive intelligence.

πŸ“‹ Key Responsibilities

βœ… Supporting the team in generating valuable business insights for the REWE Group

βœ… Assisting in marketing insights and competitive intelligence, including analyzing campaigns, market trends, and customer loyalty

βœ… Working independently on projects and taking responsibility for assigned tasks

βœ… Collaborating closely with stakeholders and contributing to presentations, reports, and management summaries

βœ… Developing innovative ideas to advance retail intelligence within the REWE Group

ASSUMPTION: The role involves a mix of independent work and team collaboration, with a focus on data analysis and presenting findings to stakeholders.

🎯 Required Qualifications

Education: Student in a business, social sciences, or IT-oriented program with strong academic results

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

  • Excellent analytical skills and logical thinking
  • Strong communication skills and teamwork abilities
  • Proficiency in MS Office, particularly PowerPoint and Excel
  • Fluency in German and English
  • Passion for the food retail sector and marketing

Preferred Skills:

  • Previous experience in market research or data analysis
  • Knowledge of the retail industry and market trends
  • Ability to work in a fast-paced environment and manage multiple projects

ASSUMPTION: The ideal candidate is a motivated student with strong analytical skills, a passion for marketing, and the ability to work independently and in a team.

πŸ’° Compensation & Benefits

Salary Range: €12-15 per hour (based on industry standards for part-time, entry-level roles in Germany)

Benefits:

  • Attractive compensation
  • Discounted meals in the company's canteen
  • Flexible working hours
  • Comprehensive health and sports offerings
  • Integration into teams and the opportunity to take on responsible tasks
  • Learning from experienced colleagues
  • Potential cooperation for thesis (depending on the needs of the respective department)
  • Career entry program with exclusive events and talent pool

Working Hours: 20 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for part-time, entry-level roles in Germany. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, with a focus on the food retail sector

Company Size: REWE Group is a large, cooperatively organized trade and tourism group with over 10,000 employees in Germany and Europe

Founded: 1927

Company Description:

  • REWE Group is one of the leading trade and tourism groups in Germany and Europe
  • The company operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and wholesale activities
  • REWE Group is a reliable employer that offers a broad range of occupations, career opportunities, and attractive benefits

Company Specialties:

  • Retail
  • Tourism
  • E-commerce
  • Wholesale

Company Website: karriere.rewe-group.com

ASSUMPTION: REWE Group is a well-established company in the retail sector, offering a variety of career opportunities and benefits for students and entry-level professionals.

πŸ“Š Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent will report to the Business Insights - Retail Intelligence team

Work Arrangement: Part-time, temporary, on-site

Growth Opportunities:

  • Potential cooperation for thesis (depending on the needs of the respective department)
  • Career entry program with exclusive events and talent pool
  • Opportunities to take on responsible tasks and gain practical experience

ASSUMPTION: This role offers growth opportunities through practical experience, potential thesis cooperation, and participation in the career entry program.

🌍 Location & Work Environment

Office Type: Modern office environment with a focus on collaboration and innovation

Office Location(s): Cologne, Germany

Geographic Context:

  • Cologne is the fourth-largest city in Germany and the largest city in the federal state of North Rhine-Westphalia
  • The city is known for its vibrant cultural scene, historic architecture, and diverse job market
  • Cologne is well-connected by public transportation, making it easy to commute to the REWE Group headquarters

Work Schedule: 20 hours per week, with flexible working hours

ASSUMPTION: The work environment at REWE Group's headquarters in Cologne is modern and collaborative, with a focus on innovation and growth. The city of Cologne offers a vibrant cultural scene and diverse job market, making it an attractive location for students and young professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Decision and offer

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication skills and teamwork abilities
  • Passion for the food retail sector and marketing
  • Cultural fit and motivation

Application Tips:

  • Highlight relevant coursework, projects, or internships that demonstrate your analytical skills and passion for marketing
  • Tailor your resume and cover letter to emphasize your fit for the role and the company
  • Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, teamwork, and communication skills

ATS Keywords: Marketing insights, competitive intelligence, data analysis, stakeholder engagement, project management, teamwork, communication skills, retail industry, part-time, temporary, Werkstudent

ASSUMPTION: The application process for this role is likely to involve an online application submission, followed by a phone or video screening and an on-site or virtual interview with the hiring manager and team members. The key assessment areas focus on the candidate's analytical skills, communication skills, teamwork abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • MS Office (PowerPoint, Excel)
  • Data analysis tools (e.g., SPSS, R, Python)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Werkstudent will primarily use MS Office tools for data analysis and presentation, but may also utilize other data analysis tools and project management platforms depending on the team's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation
  • Collaboration
  • Responsibility
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Focused on continuous improvement

Self-Assessment Questions:

  • Do you have a strong passion for the food retail sector and marketing?
  • Are you able to work independently and take responsibility for assigned tasks?
  • Do you thrive in a dynamic, collaborative work environment?
  • Are you committed to continuous learning and improvement?

ASSUMPTION: REWE Group values a customer-focused, innovative, and collaborative work environment. The ideal Werkstudent will be passionate about the food retail sector and marketing, able to work independently and in a team, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Balancing part-time work with studies
  • Keeping up with the fast-paced retail environment
  • Adapting to a dynamic work environment with changing priorities
  • Working with a diverse range of stakeholders

ASSUMPTION: The Werkstudent role may present challenges in balancing part-time work with studies, keeping up with the fast-paced retail environment, and adapting to a dynamic work environment with changing priorities. However, these challenges can also provide opportunities for growth and learning.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Werkstudent or internship positions in the retail sector, with a focus on marketing insights and competitive intelligence
  • However, this role is unique in its focus on the food retail sector and the opportunity to work for a large, cooperatively organized trade and tourism group
  • Career paths for Werkstudent roles may vary depending on the company and industry, but can lead to full-time positions in marketing, retail, or other related fields

ASSUMPTION: While this role shares similarities with other Werkstudent or internship positions in the retail sector, it is unique in its focus on the food retail sector and the opportunity to work for a large, cooperatively organized trade and tourism group. Career paths for Werkstudent roles may vary, but can lead to full-time positions in marketing, retail, or other related fields.

πŸ“ Sample Projects

  • Analyzing market trends and customer loyalty in the food retail sector
  • Evaluating the effectiveness of marketing campaigns and making data-driven recommendations
  • Developing and presenting reports and management summaries on marketing insights and competitive intelligence

ASSUMPTION: The Werkstudent may work on a variety of projects related to marketing insights and competitive intelligence, with a focus on data analysis and presentation. These projects may involve analyzing market trends, evaluating marketing campaign effectiveness, and developing reports and management summaries.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing and retail intelligence strategy of REWE Group?
  • What opportunities are there for growth and development within the team and the company?
  • How does the team collaborate and communicate with other departments and stakeholders?
  • What is the company culture like, and how does this role contribute to it?

ASSUMPTION: During the interview, it is essential to ask questions that demonstrate your interest in the role, the team, and the company. These questions should focus on the key priorities for the role, the fit within the overall strategy, growth opportunities, collaboration and communication, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for the interview by researching the company, the role, and the industry, and practicing common interview questions
  • Follow up with the hiring manager after the interview to express your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.