Manager/Senior Manager Data Analytics (Marketing)

📌 Core Information

🔹 Job Title: Manager/Senior Manager Data Analytics (Marketing)

🔹 Company: Delivery Hero

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Data Analytics, Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 8+ years (3+ years leading analytics teams)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to drive impact with data, generating forward-looking insights, and supporting smarter marketing investments.
• Implementing a robust data & metrics strategy for growth marketing, including experimentation frameworks and self-service analytics capabilities.
• Developing and scaling A/B testing and geo testing capabilities across various marketing initiatives.
• Collaborating with senior marketing and strategy leaders to define key metrics, prioritize hypotheses, and translate analytical findings into actionable insights.
• Fostering a culture of curiosity, experimentation, and continuous learning within the team.

ASSUMPTION: This role requires a strong background in data analytics, team leadership, and marketing to succeed. A growth mindset and ability to thrive in a dynamic, fast-paced environment are essential.

📋 Key Responsibilities

✅ Building, mentoring, and inspiring a cohesive team of top-performing data analysts, fostering a culture of high standards in communication and deliverables.

✅ Implementing a robust data & metrics strategy for growth marketing, including experimentation frameworks and self-service analytics capabilities that empower marketers to make data-informed decisions.

✅ Developing and scaling the organization's A/B testing and geo testing capabilities across CRM, performance marketing, pricing, and promotional initiatives, promoting best practices in test design, measurement, and learning dissemination.

✅ Aligning analytics and experimentation efforts with the highest business priorities, helping the team focus on initiatives with strong potential impact on customer acquisition, retention, and ROI.

✅ Partnering with senior marketing and strategy leaders to co-define key metrics, prioritize hypotheses to test, and translate analytical findings into actionable insights, being a strong advocate for rigorous testing and evidence-based decision-making.

✅ Setting high standards for the team's analytical output, from advanced data models to experiment readouts and dashboarding, ensuring both methodological soundness and business relevance.

ASSUMPTION: This role requires a strong focus on both technical aspects and stakeholder collaboration to drive meaningful impact.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field.

Experience: Overall 8+ years of experience in tech, consulting, retail, or similar industries, with at least 3+ years leading analytics teams.

Required Skills:

• Strong experience in designing, executing, and analyzing A/B and geo experiments across different marketing channels.
• Solid technical foundations in SQL, data modeling, forecasting, and experimentation methodologies.
• Excellent influencing skills, with a proven ability to present complex insights and strategic recommendations to senior stakeholders.
• Demonstrated success in building and scaling analytics teams in dynamic, fast-paced environments.

Preferred Skills:

• Experience in marketing, growth, or strategy functions.

ASSUMPTION: Candidates with a strong analytical background and relevant industry experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior data analytics role in Bangkok, the estimated salary range is THB 250,000 - 400,000 per year (approximately USD 7,500 - 12,000).

Benefits:

• Free food
• Health and dental insurance
• Learning and development opportunities

Working Hours: Full-time position, typically 40 hours per week, with flexibility for the role's demands.

ASSUMPTION: The salary range is estimated based on market data for similar roles in Bangkok. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering, e-commerce, and delivery services.

Company Size: Delivery Hero is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Delivery Hero was founded in 2011 and has since grown into a global company operating in over 70 markets.

Company Description:

• Delivery Hero is the world's leading local delivery platform, operating in over 70+ countries worldwide.
• The company enables ambitious talent to deliver solutions that create impact within its ecosystem, moving fast, taking action, and adapting.
• Delivery Hero is committed to diversity and inclusion, fostering a culture where people from all backgrounds can thrive.

Company Specialties:

• Online food ordering and delivery
• eCommerce and technology
• Marketing and apps
• Machine learning and delivery logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero's large size and global presence offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills.

Reporting Structure: The role reports directly to the Director of Marketing Analytics and works closely with the Director of Growth and Planning.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Leading a team and mentoring junior analysts
• Expanding the team's capabilities and impact on marketing strategies
• Potential career progression into more senior roles within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team leadership and career advancement.

🌍 Location & Work Environment

Office Type: Delivery Hero's Bangkok office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Oranienburger Straße 70, Berlin, Berlin 10117, DE

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving tech industry.
• The city offers a high quality of life, with numerous entertainment, dining, and cultural options.
• Bangkok is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for project demands and team meetings.

ASSUMPTION: Bangkok's dynamic environment and high quality of life make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Technical skills in data analytics and experimentation
• Leadership and team management capabilities
• Communication and stakeholder collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in data analytics and team leadership
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and technical interview questions, focusing on your problem-solving approach and leadership style

ATS Keywords: Data Analytics, Team Leadership, A/B Testing, Experimentation, SQL, Data Modeling, Forecasting, Marketing Strategy, Stakeholder Collaboration, Communication, Curiosity, Continuous Learning, Customer Experience, Growth Marketing, Data-Driven Decision Making, Analytical Skills

ASSUMPTION: Delivery Hero's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• SQL
• Data modeling and visualization tools (e.g., Tableau, Power BI)
• Experiment design and analysis software (e.g., Optimizely, Adobe Target)
• Marketing analytics platforms (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The required tools and technologies for this role are standard in the data analytics and marketing industries.

👔 Cultural Fit Considerations

Company Values:

• Build
• Deliver
• Lead

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Data-driven and innovative

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong growth mindset and a commitment to continuous learning?

ASSUMPTION: Delivery Hero's company culture values collaboration, innovation, and a strong work ethic, making it an attractive environment for motivated professionals.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing the need for rigorous analysis with the demand for quick, data-driven decisions
• Collaborating effectively with diverse stakeholders, including marketing and strategy leaders
• Adapting to the unique cultural and business context of the Southeast Asian market

ASSUMPTION: These challenges are inherent to the role and can be overcome by a strong, adaptable leader with a solid analytical background.

📈 Similar Roles Comparison

• This role is similar to a Senior Data Analyst or Manager role in a marketing or growth-focused organization, with a greater emphasis on team leadership and strategic decision-making.
• In comparison to other data analytics roles, this position requires a stronger focus on marketing strategy and stakeholder collaboration.
• Career progression in this role could lead to more senior positions within the organization, such as Director or Vice President of Marketing Analytics.

ASSUMPTION: This role offers a unique blend of data analytics, team leadership, and marketing strategy, making it distinct from other similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive experimentation framework for a marketing channel, leading to a significant increase in customer acquisition and retention.
• Conducting a thorough analysis of customer data to identify trends and opportunities, resulting in targeted marketing campaigns that drive business growth.
• Collaborating with cross-functional teams to design and execute A/B tests, optimizing marketing investments and improving ROI.

ASSUMPTION: These sample projects illustrate the range of responsibilities and impact expected from a successful candidate in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team's current structure and how this role fits into the organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach experimentation and data-driven decision-making?
• What are the most significant challenges facing the team and the company in the near future?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analytics, team leadership, and marketing strategy
• Prepare for the interview process by researching Delivery Hero's company culture and values, as well as industry trends in data analytics and marketing
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.