📌 Core Information
🔹 Job Title: Marketing Reporting & Analytics, Sr. Manager
🔹 Company: Teladoc Health
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving data-informed marketing strategies across digital and offline channels
- Building and maintaining performance dashboards to track KPIs
- Analyzing campaign effectiveness and optimizing marketing spend
- Collaborating with cross-functional teams, including Marketing, Data Science, Product, and Finance
ASSUMPTION: This role requires a strong background in marketing analytics and data visualization to succeed. The ideal candidate will be comfortable working with large datasets and translating complex data into actionable insights.
📋 Key Responsibilities
✅ Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels
✅ Build and maintain performance dashboards (e.g., Tableau, DOMO) that track KPIs such as ROMI, ROAS, NPS, and registration volume
✅ Support daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance
✅ Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization
✅ Contribute to forecasting models and budget performance diagnostics in collaboration with Finance and Strategy
✅ Maintain data quality and accuracy across marketing performance reports, coordinating with Data Engineering and Martech teams
✅ Help define and evolve standard KPI definitions and performance frameworks across marketing functions
✅ Educate and empower marketing stakeholders on data literacy and insights self-service tools
ASSUMPTION: This role requires a strong analytical mindset and the ability to work independently. The ideal candidate will be comfortable working with ambiguity and shifting priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field
Experience: Minimum of 6+ years of experience in business analytics, marketing analytics, or a related data-driven field
Required Skills:
- Intermediate proficiency with SQL, Tableau, DOMO, or Power BI visualization tools
- Demonstrated ability to translate complex data into clear narratives and actionable recommendations
- Intermediate experience with digital marketing metrics (CPM, CPA, CTR, conversion rate) and media measurement techniques
Preferred Skills:
- Comfortable working in a fast-paced environment with shifting priorities and high visibility
- Master’s Degree
- Healthcare industry experience
- Experience collaborating with cross-functional teams
ASSUMPTION: While a Master’s degree is preferred, a strong candidate with a Bachelor’s degree and relevant experience will also be considered.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 per year. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing Analytics. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Teladoc Health operates in the Healthcare industry, specifically focusing on virtual care and telemedicine services. The company is a global leader in its field, serving millions of members worldwide.
Company Size: Teladoc Health is a mid-sized company with 5,001-10,000 employees. This size allows for ample opportunities for growth and collaboration while maintaining a manageable work environment.
Founded: Teladoc Health was founded in 2002 and has since grown to become a publicly-traded company.
Company Description:
- Teladoc Health is the global virtual care leader, offering the only comprehensive virtual care solution spanning telehealth, expert medical, and licensed platform services.
- The company serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence.
- Teladoc Health is committed to transforming the healthcare experience by empowering people everywhere to live their healthiest lives.
Company Specialties:
- Telemedicine
- Physician cross-coverage
- Online doctor consultation
- Electronic medical records
- Interactive health tools
- Telehealth
- Employee benefits
- HR benefits
- Healthcare benefits
- 24/7 access to a board-certified doctor
- Mental Health
- Primary Care
- Chronic Care
- Virtual Care
Company Website: www.teladochealth.com
ASSUMPTION: Teladoc Health's focus on virtual care and telemedicine makes it an innovative and forward-thinking company to work for in the healthcare industry.
📊 Role Analysis
Career Level: This role is a Senior Manager position, offering significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts.
Reporting Structure: The Senior Manager will report directly to the Vice President of Consumer Marketing and will not have direct reports.
Work Arrangement: This is a remote position, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in data analysis, visualization, and strategic decision-making
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for experienced marketing analytics professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote - USA
Geographic Context:
- The remote work arrangement allows for flexibility in location, with the opportunity to work from anywhere in the United States.
- The United States has a diverse range of cultures, climates, and landscapes, providing a wide variety of living and working environments.
- The cost of living and local regulations may vary significantly depending on the specific location chosen.
Work Schedule: Full-time, with a standard workweek of 40 hours.
ASSUMPTION: The remote work arrangement and flexible location make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with a panel of stakeholders
- Final interview with the Vice President of Consumer Marketing
Key Assessment Areas:
- Data analysis and visualization skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Teladoc Health's values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and data visualization
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare a case study or presentation demonstrating your ability to translate complex data into actionable insights
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Analytics, Senior Manager, Business Analytics, Data Visualization, SQL, Tableau, DOMO, Power BI, Digital Marketing, Media Measurement, KPI Definitions, Data Literacy, Cross-Functional Collaboration, Forecasting Models, Budget Performance
ASSUMPTION: Teladoc Health's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their abilities through case studies, presentations, and interviews.
🛠️ Tools & Technologies
- SQL
- Tableau
- DOMO
- Power BI
- Excel
- Google Analytics
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Candidates should have experience with these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Data-driven
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and translating complex data into actionable insights?
- Do you enjoy collaborating with cross-functional teams and contributing to strategic decision-making?
ASSUMPTION: Teladoc Health values a data-driven, collaborative, and innovative work culture. Candidates should be comfortable working in a fast-paced environment and be able to thrive in a dynamic, cross-functional team setting.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- The fast-paced nature of the role may require flexibility and adaptability to shifting priorities and high visibility
- The role may require occasional travel for meetings or events
- Working in the healthcare industry may involve dealing with sensitive data and strict regulations
ASSUMPTION: While this role offers many benefits, such as remote work and growth opportunities, it also presents unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other Senior Manager roles in Marketing Analytics, this role offers a unique focus on virtual care and telemedicine, providing an opportunity to work at the intersection of healthcare and technology.
- In the broader marketing analytics landscape, this role offers a competitive salary range and benefits package, as well as opportunities for growth and development.
- Career-wise, this role offers a clear path to advancement within the Marketing department and exposure to senior leadership.
ASSUMPTION: This role offers a unique blend of industry focus, competitive compensation, and growth opportunities, making it an attractive option for experienced marketing analytics professionals.
📝 Sample Projects
- Developing a comprehensive marketing dashboard to track KPIs and optimize campaign performance across digital and offline channels
- Analyzing customer segmentation data to identify high-value audiences and optimize marketing spend
- Conducting a competitive analysis of marketing strategies and tactics to inform Teladoc Health's approach to the market
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Manager of Marketing Analytics may be responsible for, focusing on data-driven decision-making and strategic optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other marketing teams and cross-functional stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Teladoc Health support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote environment, and how does the company support its remote employees?
ASSUMPTION: These key questions help applicants better understand the role's responsibilities, work environment, and growth opportunities, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics and data visualization
- Prepare a case study or presentation demonstrating your ability to translate complex data into actionable insights
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your thoughts on Teladoc Health's marketing strategy and how you would optimize it based on your analysis of the company's data
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
