📌 Core Information
🔹 Job Title: Manager, SEO
🔹 Company: Canadian Tire Corporation
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive SEO strategies for multiple websites
- Collaborating with cross-functional teams to drive organic search growth
- Conducting technical SEO audits and performance deep dives
- Leveraging automation techniques and LLMs to streamline processes
ASSUMPTION: This role requires a strategic thinker with a strong technical background and experience in managing large enterprise SEO programs.
📋 Key Responsibilities
✅ SEO Strategy Development: Formulate and implement comprehensive SEO strategies for local, national, and eCommerce markets to improve organic search performance across multiple sites.
✅ Technical SEO: Conduct regular technical audits and performance deep dives to uncover opportunities. Work closely with IT, Digital Product, and Development teams to ensure best practices in HTML, backend systems, server settings, redirects, etc., are followed.
✅ Content SEO: Collaborate with Content, UX, Design teams to develop engaging and optimized content.
✅ Collaboration: Partner with cross-functional teams such as eCommerce, Analytics, UX, Design, Content, IT to ensure seamless execution of SEO strategies.
✅ Reporting & Analytics: Utilize tools like GA4 (Google Analytics 4), Google Search Console (GSC), Looker to track performance metrics. Provide detailed analysis and reporting on SEO performance and communicate findings to senior management.
✅ SEO Tools Utilization: Employ industry-standard tools such as Screaming Frog, SEMrush, SEOMonitor for keyword research, site auditing, competitive analysis.
✅ Automation & Innovation: Apply automation techniques using Python/R and leverage LLMs (Language Learning Models) to streamline processes and enhance efficiency.
✅ Performance Monitoring: Maintain a keen focus on outcome-driven results and continuously monitor key SEO success factors. Adjust strategies based on data-driven insights.
✅ Presentations & Communication: Present findings and actionable insights to cross-functional teams and senior management effectively.
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively with various teams.
🎯 Required Qualifications
Education: A bachelor's degree in business, computer science, engineering or a related field.
Experience: 7+ years of experience in managing large enterprise SEO programs preferably within the eCommerce or retail sectors.
Required Skills:
- Knowledge of SEO best practices, search engine algorithms and digital marketing trends.
- Proven track record of delivering measurable SEO results in highly competitive markets.
- In-depth understanding of technical SEO concepts including HTML, backend systems, server-level settings.
- Proficiency with analytics tools such as GA4, GSC, Looker.
- Experience with leading SEO tools like Screaming Frog, SEMrush, SEOMonitor.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills with experience working alongside senior management.
- Expertise in managing agency relationships, ensuring seamless collaboration and delivery of customer-focused SEO strategies.
Preferred Skills:
- Familiarity with automation techniques using Python/R.
ASSUMPTION: Candidates with relevant SEO certifications (such from Google, HubSpot and/or Semrush) will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year. This estimate is based on industry standards for SEO Manager roles in Toronto with 7+ years of experience.
Benefits:
- Store Discounts
- Supported Learning
- Profit Sharing
- Retirement Programs
- Mental Health Benefits
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Canadian Tire Corporation operates in the retail industry, offering a wide range of products and services through its various brands and divisions.
Company Size: With over 1,700 retail locations and 28,669 employees, Canadian Tire Corporation is a large enterprise that provides ample opportunities for career growth and development.
Founded: Canadian Tire Corporation was founded in 1922 and has since grown to become one of Canada's most admired and trusted companies.
Company Description:
- Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.
- With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies, CTC innovates with purpose for its customers at every level of its business.
- CTC offers competitive salaries and wages to employees, as well as store discounts, supported learning through its Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.
Company Specialties:
- Retail (Automotive, Hardware & Houseware)
- Financial Services
- Petroleum
- Sporting Goods and Apparel
Company Website: http://corp.canadiantire.ca/
ASSUMPTION: Canadian Tire Corporation's diverse range of brands and divisions offers candidates the opportunity to work in various aspects of the retail industry.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Manager, SEO will report directly to the Director, SEO and work closely with various cross-functional teams, including eCommerce, Analytics, UX, Design, Content, and IT.
Work Arrangement: This is an on-site position based at the Toronto office, located at Yonge & Eglinton. The role may require occasional travel to other Canadian Tire locations.
Growth Opportunities:
- As Canadian Tire Corporation continues to grow and expand, there may be opportunities for the Manager, SEO to take on additional responsibilities or move into other leadership roles within the organization.
- The diverse range of brands and divisions within Canadian Tire Corporation offers candidates the opportunity to gain experience in various aspects of the retail industry.
- Candidates with strong performance in this role may have the opportunity to work on high-impact projects or take on additional responsibilities, further enhancing their skillset and career prospects.
ASSUMPTION: The Manager, SEO role provides ample opportunities for career growth and development within Canadian Tire Corporation.
🌍 Location & Work Environment
Office Type: The Toronto office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): 2180 Yonge St, Toronto, Ontario M4S 2B9, CA
Geographic Context:
- Toronto is a vibrant, multicultural city with a thriving retail industry and a strong job market.
- The city offers a wide range of amenities, including restaurants, cultural attractions, and recreational activities.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The standard work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM. However, the role may require occasional flexibility to meet project deadlines or attend team meetings.
ASSUMPTION: The Toronto office provides a modern, collaborative work environment that supports the success of the Manager, SEO in driving organic search growth for Canadian Tire Corporation's various brands and divisions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or cross-functional team members
- Final interview with the Director, SEO
- Background check and offer extension
Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Canadian Tire Corporation's Core Values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
- Be prepared to discuss your approach to SEO strategy development, technical SEO audits, and content optimization.
- Demonstrate your ability to work effectively with cross-functional teams and manage agency relationships.
- Showcase your strong analytical skills and data-driven approach to SEO.
ATS Keywords: SEO strategy, technical SEO, content optimization, cross-functional collaboration, data-driven decision-making, SEO tools, automation, LLMs
ASSUMPTION: The interview process for the Manager, SEO role at Canadian Tire Corporation will focus on assessing the candidate's SEO knowledge, skills, and cultural fit, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- SEO tools: Screaming Frog, SEMrush, SEOMonitor
- Analytics tools: GA4, Google Search Console, Looker
- Programming languages: Python/R (for automation and LLMs)
- Office suite: Microsoft Office or Google Workspace
ASSUMPTION: The Manager, SEO will be expected to have proficiency in industry-standard SEO tools, analytics tools, and programming languages for automation and LLMs.
👔 Cultural Fit Considerations
Company Values:
- Innovation and entrepreneurship at our core
- Outcomes drive us
- Inclusion is a must
- We are stronger together
- We take personal responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and committed to excellence
Self-Assessment Questions:
- Do you align with Canadian Tire Corporation's Core Values, particularly in terms of innovation, collaboration, and customer focus?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and responsiveness to change?
- Do you have strong communication and presentation skills, enabling you to work effectively with various teams and stakeholders?
ASSUMPTION: Candidates who demonstrate a strong fit with Canadian Tire Corporation's Core Values and work style will be more likely to succeed in the Manager, SEO role.
⚠️ Potential Challenges
- Managing multiple websites and brands with varying SEO needs and priorities
- Collaborating effectively with cross-functional teams and external agencies
- Keeping up with the latest SEO trends, algorithm changes, and industry best practices
- Balancing strategic planning with day-to-day tactical SEO tasks
- Working in a fast-paced, dynamic retail environment with shifting priorities and deadlines
ASSUMPTION: The Manager, SEO role at Canadian Tire Corporation presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers the opportunity to work on a larger scale, with multiple brands and websites under one umbrella.
- In the retail industry, SEO plays a critical role in driving online sales and customer acquisition. The Manager, SEO role at Canadian Tire Corporation offers a unique opportunity to make a significant impact on the company's bottom line.
- Career progression in this role may lead to opportunities in other leadership positions within Canadian Tire Corporation or its various brands and divisions.
ASSUMPTION: The Manager, SEO role at Canadian Tire Corporation presents unique opportunities and challenges compared to similar roles in other industries or company sizes.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for CanadianTire.ca, SportChek.ca, Marks.com, PartyCity.ca, and other websites under the Canadian Tire umbrella
- Conducting a technical SEO audit of CanadianTire.ca and identifying opportunities to improve organic search performance
- Collaborating with the Content team to optimize on-page elements and develop engaging, SEO-friendly content for Canadian Tire Corporation's various brands and divisions
ASSUMPTION: The Manager, SEO role at Canadian Tire Corporation offers a wide range of projects and initiatives that enable the successful candidate to drive organic search growth and make a significant impact on the company's bottom line.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO for Canadian Tire Corporation's various brands and divisions, and what areas present the most significant opportunities for improvement?
- How does the Manager, SEO role collaborate with other teams and stakeholders within Canadian Tire Corporation, and what are the key priorities for this position in the first 90 days?
- What are the most pressing challenges facing the SEO team at Canadian Tire Corporation, and how can the Manager, SEO role address these issues to drive organic search growth and improve overall performance?
- How does Canadian Tire Corporation support the professional development and growth of its SEO team members, and what opportunities exist for the Manager, SEO to advance their career within the organization?
- What is the work-life balance like for the Manager, SEO role, and how does Canadian Tire Corporation support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving organic search growth for Canadian Tire Corporation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, as well as your alignment with Canadian Tire Corporation's Core Values and work style.
- Prepare for your interview by researching Canadian Tire Corporation's various brands and divisions, as well as the latest SEO trends and industry best practices.
- Follow up with the hiring manager or Talent Acquisition team within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
