Manager, SEO Marketing

📌 Core Information

🔹 Job Title: Manager, SEO Marketing

🔹 Company: Airwallex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving organic traffic and revenue growth through SEO strategies
• Collaborating with cross-functional teams to improve overall organic presence
• Conducting competitive analysis and identifying new opportunities
• Experimenting with emerging search channels and trends

ASSUMPTION: This role requires a strategic mindset and the ability to work independently and collaboratively to achieve SEO goals.

📋 Key Responsibilities

✅ Support Airwallex's organic growth targets by working closely with website and content teams

✅ Evangelize SEO within the organization, particularly in terms of website changes, link acquisition, and organic content

✅ Proactively identify new opportunities and optimize existing revenue levers

✅ Conduct competitive intelligence to stay ahead of market trends

✅ Experiment with emerging search channels and AI-driven discovery platforms

✅ Scale the offsite backlink profile to improve overall domain authority

✅ Liaise with engineers to execute technical recommendations that benefit SEO and broader business teams

✅ Test new tactics and landing pages to improve discoverability and engagement

✅ Support the content team to produce prospect/customer-friendly content that supports acquisition and awareness

✅ Iteratively approach conversion rate optimization to maximize revenue opportunities

✅ Track, monitor, and report on SEO campaigns to understand what drives revenue and growth

✅ Establish Airwallex as an SEO leader in the financial services and technology space

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 4+ years in SEO, with 2+ years in an in-house role within B2B, SaaS, or Fintech industries

Required Skills:

• Proven track record of driving organic traffic and business growth via SEO
• Good understanding of international SEO and B2B marketing
• Ability to measure all aspects of SEO performance and turn data into insights and actions
• Strong analytical skills to make data-driven decisions for commercial and operational performance
• Strong understanding of E-E-A-T within Y-M-Y-L verticals
• Strong understanding of online copywriting and how it impacts SEO
• Entrepreneurial mindset and willingness to be hands-on
• Confident communication skills for reporting to stakeholders at different levels

Preferred Skills:

• Good HTML and CSS knowledge
• Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

ASSUMPTION: While the preferred skills are not mandatory, they would greatly benefit the candidate in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year (based on industry standards for a mid-senior level SEO role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous paid time off
• Flexible work arrangements
• Employee stock options

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees (Large)

Founded: 2015

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Empowers businesses to grow beyond borders by taking the friction out of global payments and financial operations
• Trusted by over 150,000 businesses globally, including brands such as Brex, Canva, Rippling, Navan, Qantas, and SHEIN

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established company in the financial services industry, with a strong focus on empowering businesses to grow globally.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of SEO and works closely with various teams, including Growth Marketing, Content Marketing, Product, RevOps, and Data teams

Work Arrangement: On-site, with the possibility of flexible work arrangements

Growth Opportunities:

• Potential to grow within the SEO team or take on broader marketing responsibilities
• Opportunity to work on global projects and collaborate with diverse teams
• Chance to make a significant impact on Airwallex's organic growth and revenue

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Airwallex has multiple global offices, with this role based in San Francisco

Office Location(s): 1460 Mission St, #02W101, San Francisco, California 94103, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The office is located in the Mission District, close to public transportation and various amenities
• The city offers a diverse range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week), with flexible work arrangements possible

ASSUMPTION: The San Francisco office provides a dynamic and collaborative work environment, with easy access to the city's amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or virtual interview with cross-functional team members
• Final interview with the Director of SEO

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Airwallex's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools
• Research Airwallex's competitors and market trends to demonstrate your competitive intelligence skills
• Be prepared to discuss your approach to SEO strategy, tactics, and measurement

ATS Keywords: SEO, B2B Marketing, Data Analysis, Content Marketing, Technical SEO, Link Acquisition, Conversion Rate Optimization, Analytical Skills, Online Copywriting, International SEO, Growth Marketing, Competitive Intelligence, Communication Skills, Entrepreneurial Mindset, HTML, CSS

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical SEO skills, as well as their ability to work collaboratively and strategically within a cross-functional team.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Screaming Frog
• Ahrefs
• HTML
• CSS

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not all may be required on a day-to-day basis.

👔 Cultural Fit Considerations

Company Values:

• Empowering businesses to grow beyond borders
• Taking the friction out of global payments and financial operations
• Continuous improvement and innovation

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable to change

Self-Assessment Questions:

• How do you approach staying up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a time when you identified a new SEO opportunity and successfully executed it?
• How do you prioritize and manage multiple projects and stakeholders in a fast-paced environment?

ASSUMPTION: Airwallex values candidates who are passionate about continuous learning, proactive in identifying new opportunities, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced, startup-like environment with a high degree of ambiguity
• Managing multiple stakeholders and competing priorities
• Keeping up with the ever-evolving SEO landscape and emerging search channels
• Balancing global SEO strategy with local market optimization

ASSUMPTION: These challenges require a strategic mindset, strong communication skills, and the ability to work effectively in a cross-functional team.

📈 Similar Roles Comparison

• This role is unique in its focus on global SEO strategy and cross-functional collaboration within the financial services industry
• Compared to other SEO roles, this position offers a broader scope of responsibilities and the opportunity to work on global projects
• Career progression may involve moving into broader marketing leadership roles or specializing in a specific aspect of SEO

ASSUMPTION: This role offers a unique blend of strategic and tactical SEO responsibilities, with the potential for significant career growth and impact.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Airwallex's global website and implementing recommended changes
• Developing and executing a global link acquisition strategy to improve overall domain authority
• Collaborating with the content team to create SEO-optimized content that drives organic traffic and engagement

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within it?
• How does Airwallex approach international SEO, and what are the specific challenges and opportunities in this area?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Airwallex support the professional development and growth of its SEO team members?
• What are the most rewarding aspects of working in SEO at Airwallex?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools
• Research Airwallex's competitors and market trends to demonstrate your competitive intelligence skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.